INSERT INTO `wp_options` VALUES (249933,'_transient_feed_54af7cb0f50a8f4f8cdb30f2d9b4f50c','a:4:{s:5:\"child\";a:1:{s:0:\"\";a:1:{s:3:\"rss\";a:1:{i:0;a:6:{s:4:\"data\";s:3:\"\n\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:7:\"version\";s:3:\"2.0\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:1:{s:0:\"\";a:1:{s:7:\"channel\";a:1:{i:0;a:6:{s:4:\"data\";s:52:\"\n	\n	\n	\n	\n	\n	\n	\n	\n	\n\n \n	\n		\n		\n		\n		\n		\n		\n		\n		\n		\n	\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:3:{s:0:\"\";a:8:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Semper Plugins\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:25:\"https://semperplugins.com\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:25:\"Premium WordPress Plugins\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:13:\"lastBuildDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Sat, 14 Jul 2018 09:36:46 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"language\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"en-US\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:9:\"generator\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wordpress.org/?v=4.9.7\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:5:\"image\";a:1:{i:0;a:6:{s:4:\"data\";s:11:\"\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:1:{s:0:\"\";a:5:{s:3:\"url\";a:1:{i:0;a:5:{s:4:\"data\";s:88:\"https://semperplugins.com/wp-content/uploads/2016/06/cropped-AIOSEOP-Gear-Blue-32x32.png\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Semper Plugins\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:25:\"https://semperplugins.com\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:5:\"width\";a:1:{i:0;a:5:{s:4:\"data\";s:2:\"32\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:6:\"height\";a:1:{i:0;a:5:{s:4:\"data\";s:2:\"32\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}}s:4:\"item\";a:10:{i:0;a:6:{s:4:\"data\";s:42:\"\n		\n		\n		\n		\n		\n				\n\n		\n		\n				\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:50:\"Missing All in One SEO Pack 2.6 post and page meta\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:77:\"https://semperplugins.com/missing-all-in-one-seo-pack-2-6-post-and-page-meta/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:86:\"https://semperplugins.com/missing-all-in-one-seo-pack-2-6-post-and-page-meta/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 29 May 2018 21:20:54 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:19:\"All in One SEO Pack\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:33:\"https://semperplugins.com/?p=4154\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:424:\"If you updated to the latest version of All in One SEO Pack (2.6) for WordPress recently, you may have noticed what appears to be an alarming change. Let&#8217;s back up a bit. Previously, we had a somewhat minor bug where<span class=\"ellipsis\">&#8230;</span><div class=\"read-more\"><a href=\"https://semperplugins.com/missing-all-in-one-seo-pack-2-6-post-and-page-meta/\">Read more &#8250;</a></div><!-- end of .read-more -->\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:15:\"Michael Torbert\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:3714:\"<p>If you updated to the <a href=\"https://semperfiwebdesign.com/all-in-one-seo-pack-release-history/\">latest version</a> of <a href=\"https://semperplugins.com/all-in-one-seo-pack-pro-version/\">All in One SEO Pack</a> (2.6) for WordPress recently, you may have noticed what appears to be an alarming change. Let&#8217;s back up a bit.</p>\n<p>Previously, we had a <a href=\"https://github.com/semperfiwebdesign/all-in-one-seo-pack/issues/1067\">somewhat minor bug</a> where if you had <a href=\"https://semperplugins.com/documentation/custom-post-type-settings/#seo-on-only-these-post-types\">SEO on only these post types</a> <em>all unchecked</em>, the meta entry fields would still show up.</p>\n<p><a href=\"https://semperplugins.com/wp-content/uploads/2018/05/all-in-one-seo-pack-custom-post-types.png\"><img class=\"size-large wp-image-4158 aligncenter\" src=\"https://semperplugins.com/wp-content/uploads/2018/05/all-in-one-seo-pack-custom-post-types-1024x396.png\" alt=\"\" width=\"605\" height=\"234\" srcset=\"https://semperplugins.com/wp-content/uploads/2018/05/all-in-one-seo-pack-custom-post-types-1024x396.png 1024w, https://semperplugins.com/wp-content/uploads/2018/05/all-in-one-seo-pack-custom-post-types-300x116.png 300w, https://semperplugins.com/wp-content/uploads/2018/05/all-in-one-seo-pack-custom-post-types-768x297.png 768w, https://semperplugins.com/wp-content/uploads/2018/05/all-in-one-seo-pack-custom-post-types-646x250.png 646w, https://semperplugins.com/wp-content/uploads/2018/05/all-in-one-seo-pack-custom-post-types-100x39.png 100w, https://semperplugins.com/wp-content/uploads/2018/05/all-in-one-seo-pack-custom-post-types-150x58.png 150w, https://semperplugins.com/wp-content/uploads/2018/05/all-in-one-seo-pack-custom-post-types-200x77.png 200w, https://semperplugins.com/wp-content/uploads/2018/05/all-in-one-seo-pack-custom-post-types-450x174.png 450w, https://semperplugins.com/wp-content/uploads/2018/05/all-in-one-seo-pack-custom-post-types-600x232.png 600w, https://semperplugins.com/wp-content/uploads/2018/05/all-in-one-seo-pack-custom-post-types-900x348.png 900w\" sizes=\"(max-width: 605px) 100vw, 605px\" /></a></p>\n<p>In version 2.6, we fixed this issue.</p>\n<p>That means for some users who inadvertently had all these checkboxes unchecked and didn&#8217;t know it, updating gives the appearance of your SEO meta entry fields disappearing.</p>\n<p><em>If this happens, don&#8217;t be alarmed. No data is missing.</em></p>\n<p>Simply go to wp-admin-&gt;All in One SEO Pack-&gt;General Settings and scroll down to <a href=\"https://semperplugins.com/documentation/custom-post-type-settings/\">SEO for Custom Post Types</a> and enable this setting then check the boxes you&#8217;d like under <a href=\"https://semperplugins.com/documentation/custom-post-type-settings/#seo-on-only-these-post-types\">SEO on only these post types</a> (Posts and pages are checked by default on new installs.)</p>\n<p>Users also report not seeing the Display Settings section, this is because that section will not be populated with options until you enable <a href=\"https://semperplugins.com/documentation/custom-post-type-settings/\">SEO for Custom Post Types</a>. If your Display Settings section is empty then make sure you enable <a href=\"https://semperplugins.com/documentation/custom-post-type-settings/\">SEO for Custom Post Types</a>.</p>\n<p>Changelog- <a href=\"https://semperfiwebdesign.com/all-in-one-seo-pack-release-history/\" rel=\"nofollow\">https://semperfiwebdesign.com/all-in-one-seo-pack-release-history/</a><br />\nGithub issue- <a href=\"https://github.com/semperfiwebdesign/all-in-one-seo-pack/issues/1067\" rel=\"nofollow\">https://github.com/semperfiwebdesign/all-in-one-seo-pack/issues/1067</a></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:82:\"https://semperplugins.com/missing-all-in-one-seo-pack-2-6-post-and-page-meta/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:2:\"12\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:1;a:6:{s:4:\"data\";s:45:\"\n		\n		\n		\n		\n		\n				\n		\n\n		\n		\n				\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:44:\"5 Reasons Why Your Website Is Not Converting\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:71:\"https://semperplugins.com/5-reasons-why-your-website-is-not-converting/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:80:\"https://semperplugins.com/5-reasons-why-your-website-is-not-converting/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 07 Nov 2017 13:58:39 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:15:\"site conversion\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:34:\"https://semperplugins.com/?p=3552/\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:421:\"How do you measure the success of a site? Conversion. You could have a lot of traffic going to your site, but those visits don’t really matter if you aren’t converting them into customers. The only visitors that matter are<span class=\"ellipsis\">&#8230;</span><div class=\"read-more\"><a href=\"https://semperplugins.com/5-reasons-why-your-website-is-not-converting/\">Read more &#8250;</a></div><!-- end of .read-more -->\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:12:\"Arnaud Broes\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:8338:\"<p><img class=\"aligncenter wp-image-3698 size-full\" src=\"https://semperplugins.com/wp-content/uploads/2017/07/5-reasons-why-your-site-is-not-converting-featured.jpg\" alt=\"Faced with a website that isn\'t converting? Here are five reasons why your conversion rate is underwhelming.\" width=\"850\" height=\"250\" srcset=\"https://semperplugins.com/wp-content/uploads/2017/07/5-reasons-why-your-site-is-not-converting-featured.jpg 850w, https://semperplugins.com/wp-content/uploads/2017/07/5-reasons-why-your-site-is-not-converting-featured-300x88.jpg 300w, https://semperplugins.com/wp-content/uploads/2017/07/5-reasons-why-your-site-is-not-converting-featured-768x226.jpg 768w, https://semperplugins.com/wp-content/uploads/2017/07/5-reasons-why-your-site-is-not-converting-featured-100x29.jpg 100w, https://semperplugins.com/wp-content/uploads/2017/07/5-reasons-why-your-site-is-not-converting-featured-150x44.jpg 150w, https://semperplugins.com/wp-content/uploads/2017/07/5-reasons-why-your-site-is-not-converting-featured-200x59.jpg 200w, https://semperplugins.com/wp-content/uploads/2017/07/5-reasons-why-your-site-is-not-converting-featured-450x132.jpg 450w, https://semperplugins.com/wp-content/uploads/2017/07/5-reasons-why-your-site-is-not-converting-featured-600x176.jpg 600w\" sizes=\"(max-width: 850px) 100vw, 850px\" /></p>\n<p>How do you measure the success of a site? Conversion.</p>\n<p>You could have a lot of traffic going to your site, but those visits don’t really matter if you aren’t converting them into customers. The only visitors that matter are those that are adding to your bottom-line. All other traffic is essentially wasted.</p>\n<p>Are you finding yourself with a lot of traffic, selling the right products at competitive prices, yet not with many paying customers? Then read on to find out why your site isn’t converting and what you can do about it.</p>\n<h2>Check Your Current Conversion Rate</h2>\n<p>First things first, you should know your current conversion rate. Whether you measure your conversions by product purchases, brochure downloads or email newsletter signups: you need to be measuring and tracking those conversions regularly. You can track your conversion rate using Goals in <a href=\"https://analytics.google.com/analytics/web/\" target=\"_blank\" rel=\"noopener\">Google Analytics,</a> or through any other analytics platform of your choosing.</p>\n<p>So what&#8217;s considered a good conversion rate? The ideal rate is between 2 to 3 percent. This rate could be higher or lower based on the value of the conversion (e.g. you’d have more difficulty converting customers if you’re selling products or services worth $10,000+). But if you’re having less than 2 percent conversion and your conversion value isn’t very high, then you might have a problem on your hands.</p>\n<p>Here are five reasons why your site may be underperforming.</p>\n<h2>#1. You’re Providing a Bad Mobile Experience</h2>\n<p>If your website isn’t mobile-friendly, there is no way it will survive in these times. It isn&#8217;t enough for your site to be responsive, it has to be designed specifically for mobile in terms of content and structure. Failure to do so would mean marginalizing a substantial portion of your customer base and in turn decreasing your conversion rate.</p>\n<p>But what does designing for mobile entail?</p>\n<ul>\n<li>Using large and easily legible text</li>\n<li>Using short paragraphs</li>\n<li>Making sure that every key feature is just a tap away</li>\n<li>Having just a single call-to-action</li>\n</ul>\n<p>The key is to keep testing your mobile site. Perhaps you should even ask customers and family members for feedback on your site’s mobile experience. Afterwards, you should review what is working and what is not &#8211; and address those issues.</p>\n<p>As long as you do not ignore the importance of having a good mobile experience for your site, you can easily hone in on the reason(s) your site is not converting.</p>\n<h2>#2. No Call to Action</h2>\n<p>Your website could be user-friendly with engaging and quality content, but without a clear and concise call-to-action, you simply won’t convert. Users may want to convert but just don&#8217;t have the opportunity or means to do so. Because you haven’t provided it.</p>\n<p>Make your call-to-action clear, concise, prominent, specific and compelling. Provide all the information users need so they know exactly what you want them to do next. Create calls-to-action that are relevant and specific; and place them in a prominent place on every page of your site.</p>\n<p>Whatever you do, make sure it is very easy for the user to convert when they are ready to.</p>\n<h2>#3. Your Users Are Annoyed with Your Website</h2>\n<p>You may be missing out on conversion opportunities if there is something off-putting about your site. Look at your bounce rate: if it is high, then you know there is something that is not appealing to users.</p>\n<p>In such a case, you need to find out what the problem is &#8211; directly from the user. You may use heat maps and look at your user journeys via Google Analytics, but perhaps it will make your job easier to ask users directly (e.g. via a quick survey).</p>\n<p>A few common annoyances on websites:</p>\n<ul>\n<li>You do not offer any useful information</li>\n<li>Navigation is too difficult</li>\n<li>You have too many ads or popups</li>\n<li>Your site doesn’t look good</li>\n</ul>\n<p>These are all problems with a rather easy fix. Take your time investigating them and fix the errors as soon as you can.</p>\n<h2>#4. You’re Off-Target</h2>\n<p>Your website should be anything but general. A lot of website owners aim to please everyone – but they can’t – and end up isolating their entire audience.</p>\n<p>Perhaps you’re writing for the wrong audience, perhaps you’re writing for a larger demographic than you should be; whatever the case, inaccurate targeting could negatively impact your conversion rate. Your copy, branding, marketing and site design should speak directly to a niche demographic.</p>\n<p>Conduct market research to properly define and know your audience.</p>\n<h2>#5. You Have a Slow Site</h2>\n<p>We previously covered the importance of website load speed and provided <a href=\"https://semperplugins.com/10-quick-easy-ways-to-speed-up-your-site/\">tips on to speed up your site</a>. When your website doesn’t load fast, your visitors leave and are unlikely to visit again in the near future.</p>\n<p>There are many factors that can slow down your site, such as:</p>\n<ul>\n<li>A site that isn’t optimized for mobile</li>\n<li>Broken links</li>\n<li>Not using caching</li>\n<li>Messy code</li>\n<li>Images that aren’t optimized</li>\n<li>Flash and Java</li>\n<li>Average web hosting</li>\n</ul>\n<p>You can <a href=\"https://developers.google.com/speed/pagespeed/insights/\" target=\"_blank\" rel=\"noopener\">check your current site speed via Page Speed Insights</a>. If your site is taking longer than 3 seconds to load, you need to work on it. Studies show that most users quickly exit sites that take longer than 3 seconds to load.</p>\n<h2>Measure, Measure and Measure</h2>\n<p>This is actually a sixth reason why your site may not be converting. Measure, measure and keep measuring. If you’re not measuring, you’re guessing, and in turn, not really making any strides.</p>\n<p>The problem most website owners encounter is that they are either not tracking their website traffic or that they are tracking but not reviewing their metrics. Some do know they should be tracking, but just aren’t sure what to look for or what to make of the results.</p>\n<p>Well, you should always start with your goals in mind. Then you can identify which key metrics will help you to measure your progress towards those goals.</p>\n<p>Once you start measuring, you can improve on those metrics; figure out what is working, what isn’t, and then fine-tune and optimize.</p>\n<h2>Wrapping Up</h2>\n<p>These five reasons are just a starting point to help boost your conversion rates. There are many other reasons why your site may not be converting. However, these are fairly common in under-converting sites.</p>\n<p>If you find that any of these reasons apply to your business, simply make the changes and you’ll see a big difference or improvement in your conversion rates and bottom line.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:76:\"https://semperplugins.com/5-reasons-why-your-website-is-not-converting/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:2:\"62\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:2;a:6:{s:4:\"data\";s:51:\"\n		\n		\n		\n		\n		\n				\n		\n		\n		\n\n		\n		\n				\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:38:\"Choosing the Right Domain Name for SEO\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:65:\"https://semperplugins.com/choosing-the-right-domain-name-for-seo/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:74:\"https://semperplugins.com/choosing-the-right-domain-name-for-seo/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 12 Sep 2017 14:51:02 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:4:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"SEO Tips\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:12:\"domain names\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:8:\"SEO tips\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:34:\"https://semperplugins.com/?p=3443/\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:398:\"Back in the day, way way back, your website domain could have had a major impact on your site’s rankings. That changed a few years ago (2012 to be exact) when Google wanted to weed out websites that may have<span class=\"ellipsis\">&#8230;</span><div class=\"read-more\"><a href=\"https://semperplugins.com/choosing-the-right-domain-name-for-seo/\">Read more &#8250;</a></div><!-- end of .read-more -->\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:12:\"Arnaud Broes\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:7445:\"<p><img class=\"size-full wp-image-3702 aligncenter\" src=\"https://semperplugins.com/wp-content/uploads/2017/06/choosing-a-domain-name-for-seo-featured.jpg\" alt=\"\" width=\"850\" height=\"250\" srcset=\"https://semperplugins.com/wp-content/uploads/2017/06/choosing-a-domain-name-for-seo-featured.jpg 850w, https://semperplugins.com/wp-content/uploads/2017/06/choosing-a-domain-name-for-seo-featured-300x88.jpg 300w, https://semperplugins.com/wp-content/uploads/2017/06/choosing-a-domain-name-for-seo-featured-768x226.jpg 768w, https://semperplugins.com/wp-content/uploads/2017/06/choosing-a-domain-name-for-seo-featured-100x29.jpg 100w, https://semperplugins.com/wp-content/uploads/2017/06/choosing-a-domain-name-for-seo-featured-150x44.jpg 150w, https://semperplugins.com/wp-content/uploads/2017/06/choosing-a-domain-name-for-seo-featured-200x59.jpg 200w, https://semperplugins.com/wp-content/uploads/2017/06/choosing-a-domain-name-for-seo-featured-450x132.jpg 450w, https://semperplugins.com/wp-content/uploads/2017/06/choosing-a-domain-name-for-seo-featured-600x176.jpg 600w\" sizes=\"(max-width: 850px) 100vw, 850px\" /></p>\n<p>Back in the day, way way back, your website domain could have had a major impact on your site’s rankings. That changed a few years ago (2012 to be exact) when Google wanted to weed out websites that may have good domain names but very little “substance”.</p>\n<p>Exact Match Domains (EMD) is where the problem started. Businesses would essentially purchase keyword domains to rank for a particular keyword. And the EMD was enough for them to rank: they barely focused on quality content and relevance (two things that matter greatly for SEO nowadays). That strategy no longer works.</p>\n<p>That’s not to say that domain names no longer affect SEO. They still do (and studies have proven that), but how?</p>\n<p>Let’s find out.</p>\n<h2>How Domain Names Impact SEO</h2>\n<p>There have been a lot of changes to SEO, particularly from the largest search engine: Google. But one thing that hasn’t changed, but has been emphasized more, is original quality content, relevance and always aligning with search engine best practices. A component of this is your domain name &#8211; it’s unique, only you can have it.</p>\n<p>Even though it may not directly impact your rankings anymore, a good domain name will get you more brand recognition, trust and higher click-through-rates (CTR).</p>\n<p>However, the definition of a good domain name has changed, at least according to Google. We see this in how the search engine treats certain types of domains.</p>\n<h2>Exact Match Domains (EMD)</h2>\n<p>EMDs are domain names that include keyword phrases. For example, let’s say you are selling hair products and want to rank for “quality hair products.” The EMD you would most likely use is qualityhairproducts.com. Just purchasing that domain would have gotten you the first page ranking a while ago.</p>\n<p>Yup! You wouldn’t have needed original content or backlinks. You would simply rank for it with your domain name. That all changed after Google released the Exact Match Domain Update.</p>\n<p>The update essentially made EMDs obsolete in search engine rankings. In fact, a study by High Position showed that the average EMD ranking went from position 13.4 to 26.6 (yikes!) after Google’s update. The average top 10 EMD also dropped in rankings: from 3.2 down to 11.9. So now we know that choosing an exact match domain in 2017 is quite pointless, a bad idea even.</p>\n<p>So how should you decide on a domain name to maximize SEO? You need only do two things: choose a memorable brand name (to make your domain name) and pick a .com extension.</p>\n<p>Let’s go into more detail.</p>\n<h2>Your Brand Name Should Be Your Domain Name</h2>\n<p>We can all agree that your brand is important. Your brand name is how your customers recognize and find you in search engines and social media platforms. So think of your domain name as the foothold of your online brand.</p>\n<p>In fact, the more customers are using your brand name to search for you online, the more your SEO and rankings will improve. This is referred to as brand signalling (any reference of your business online). Matt Cutts, former Head of Web Spam at Google, claimed that Google “actually came up with a classifier to say, okay, IRS or Wikipedia or New York Times is over on this side, and the low-quality sites are over on this side.”</p>\n<p>That’s right, Google now cares more about brands for SEO than it does about keywords and links. For that reason, using your brand name is more important than keywords. You’re probably scratching your head at this point, wondering how Google would associate your brand with certain keywords&#8230;</p>\n<p>Well, Google will associate keywords with your brand as your brand becomes more popular; and as you produce more relevant and high quality content. Let’s take a look at Bitly as an example. It’s a URL shortener and link management platform yet their brand name does not match those keywords. It however ranks at the top for those keywords in Google.</p>\n<p>That’s because of its popularity. As long as people recognize it and are searching for it, Google will measure that brand signal and rank it accordingly. For this reason, it is important to have a memorable brand name and consequently, a memorable domain name.</p>\n<p>Don’t worry if your brand name contains a keyword, or in other words, is a PMD (partial match domain). That’s because Google is only searching for spam sites with EMDs and PMDs &#8211; the actual problem isn’t the keywords, but rather the content and quality of the site. A PMD or EMD with bad user experience and low quality content would experience a steep downgrade in rankings. Whereas, a PMD or EMD with great user experience and content would not be greatly affected.</p>\n<p><em>However</em>, if you are just starting out, you should go with a memorable brand name domain and avoid using keywords.</p>\n<h2>Opt For a .com Extension</h2>\n<p>You probably already know that .com is the most popular domain extension. That is because most other domain extensions like .biz and .us are viewed as spam. Although choosing it may not directly impact your rankings, you may be viewed as a low-ranking site which could affect your SEO.</p>\n<p>.com is simply the most convenient and safest choice to go with. When in doubt, go with it.</p>\n<h2>Tips for Choosing the Perfect Domain Name</h2>\n<p>Now let’s recap and go over the tips on picking the best domain name:</p>\n<ul>\n<li>Use your brand name</li>\n<li>Don’t use exact match domains. Partial match domains are OK but a brand name is always more effective</li>\n<li>Choose a .com extension</li>\n<li>Make it memorable so users can easily remember it</li>\n<li>Keep it short, 15 characters at most</li>\n<li>Avoid numbers, hyphens and special characters</li>\n<li>Avoid misspelling words on purpose. It’s a no-no for branding</li>\n<li>Make it easy to spell</li>\n</ul>\n<h2>Wrapping Up</h2>\n<p>We hope you now have a good understanding of how domain names affect SEO in 2017. If you’re starting a new business or changing to a better domain name, the tips above should help you pick out the best one for your business.</p>\n<p>Remember: As long as you have great content and a good SEO strategy, a strong and unique domain name may rank you higher. Choose one wisely, use it correctly and start reaping the value.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:70:\"https://semperplugins.com/choosing-the-right-domain-name-for-seo/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:2:\"47\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:3;a:6:{s:4:\"data\";s:48:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n		\n		\n				\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:39:\"How to Come up with Great Content Ideas\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:66:\"https://semperplugins.com/how-to-come-up-with-great-content-ideas/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:75:\"https://semperplugins.com/how-to-come-up-with-great-content-ideas/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 29 Aug 2017 13:00:30 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:3:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"SEO Tips\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:17:\"content marketing\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"http://semperplugins.com/?p=2375\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:423:\"Do you spend hours staring at a blank computer screen or piece of paper, desperately racking your brain for just one great content idea? Well, the sad reality is that you cannot afford to wait for inspiration to strike: your readers<span class=\"ellipsis\">&#8230;</span><div class=\"read-more\"><a href=\"https://semperplugins.com/how-to-come-up-with-great-content-ideas/\">Read more &#8250;</a></div><!-- end of .read-more -->\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:12:\"Arnaud Broes\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:12701:\"<p><img class=\"size-full wp-image-3674 aligncenter\" src=\"https://semperplugins.com/wp-content/uploads/2017/09/great-content-ideas-featured.jpg\" alt=\"Looking for some great ideas to produce new content? Here are a few tips to get you started.\" width=\"850\" height=\"250\" srcset=\"https://semperplugins.com/wp-content/uploads/2017/09/great-content-ideas-featured.jpg 850w, https://semperplugins.com/wp-content/uploads/2017/09/great-content-ideas-featured-300x88.jpg 300w, https://semperplugins.com/wp-content/uploads/2017/09/great-content-ideas-featured-768x226.jpg 768w, https://semperplugins.com/wp-content/uploads/2017/09/great-content-ideas-featured-100x29.jpg 100w, https://semperplugins.com/wp-content/uploads/2017/09/great-content-ideas-featured-150x44.jpg 150w, https://semperplugins.com/wp-content/uploads/2017/09/great-content-ideas-featured-200x59.jpg 200w, https://semperplugins.com/wp-content/uploads/2017/09/great-content-ideas-featured-450x132.jpg 450w, https://semperplugins.com/wp-content/uploads/2017/09/great-content-ideas-featured-600x176.jpg 600w\" sizes=\"(max-width: 850px) 100vw, 850px\" /></p>\n<p>Do you spend hours staring at a blank computer screen or piece of paper, desperately racking your brain for just one great content idea? Well, the sad reality is that you cannot afford to wait for inspiration to strike: your readers are waiting for yet another one of your great posts to enjoy and share.</p>\n<p>This article is your reference for tips and tricks to find inspiration and create great content to grow your WordPress site.</p>\n<p>We’ll cover the following topics:</p>\n<ul>\n<li>How to source inspiration directly from your readers</li>\n<li>How to get great topic ideas from your social media channels</li>\n<li>Useful tools you may already be using, but not as effectively</li>\n<li>How to overcome writer&#8217;s block</li>\n</ul>\n<h2>Know Your Readers and Their Concerns</h2>\n<p>This is arguably the starting point to creating great content: knowing your reader and their concerns.</p>\n<p>To gain and maintain a steady stream of followers, you must produce consistently good content that your blog visitors are interested in. Since your content is ideally centered around the needs and interests of your readers, it is therefore very important to know who they are.  But how would you know what your readers are interested in?</p>\n<p>First, put yourself in your reader&#8217;s shoes. Then ask and answer the following questions:</p>\n<ol>\n<li>What issues do your readers struggle with most?</li>\n<li>What would better enable them to understand and solve those issues?</li>\n<li>What would a reader enter in search engines to find content in your niche?</li>\n</ol>\n<p>Creating valuable content boils down to problem solving. You can start writing winning content more easily once you know what your readers are looking for and what their pain points are.</p>\n<p>A key thing to remember, however, is that some of your readers may be beginners who are trying to come to grips with your subject area. So create content that is clear &amp; appealing to beginners and which does not exclusively focus on advanced readers.</p>\n<h3>Look at Your Analytics</h3>\n<p>Your website analytics will provide you with a lot of insight regarding where your readers are coming from and how they&#8217;re interacting with your site. Check <a href=\"https://analytics.google.com/analytics/web/\" target=\"_blank\" rel=\"noopener\">Google Analytics</a> for keywords that users are searching for to get to your site, and then create engaging content about those topics.</p>\n<p>You can also use those insights to update and keep existing posts relevant; or to create new posts with detailed information on the problems your target audience is trying to solve.</p>\n<h3>Go Through Your Blog Comments</h3>\n<p>Your blog comments can be extremely helpful to you in a number of ways.</p>\n<p>First of all, they provide you with great insight into what readers think of the content you have written. This may include positive or negative feedback on the style and clarity of your writing, questions for more information on areas you can expand on, wide-spread problems being discussed and/or solutions to those problems.</p>\n<p>Note them down and come up with post ideas to help your readers.</p>\n<p>If your readers take the time to report a problem they are having, or to give you feedback, you need to listen. It usually means that it&#8217;s a significant challenge they, and other users, are facing.</p>\n<h3>Sift Through Your FAQs</h3>\n<p>You can actively engage with your readers by answering their most frequently asked questions in blog posts. This will show readers that you have carefully considered their responses to your content, and also helps other readers who may also have similar questions.</p>\n<p>And as a nice bonus, you may attract some more visitors that wouldn&#8217;t have found your WordPress site otherwise.</p>\n<h2>Use Social Media</h2>\n<p>Social media channels are arguably the best place to source inspiration. Take <a href=\"https://www.buzzfeed.com/\" target=\"_blank\" rel=\"noopener\">BuzzFeed</a> for example. They constantly browse the web for fun ideas &#8211; typically small trends or trending topics in niche areas &#8211; and make them more mainstream.</p>\n<div id=\"attachment_3026\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><img class=\"wp-image-3026\" src=\"https://semperplugins.com/wp-content/uploads/2016/12/twitter-trends.jpg\" alt=\"At the time of writing, Twitter show us, for example, that growth hacking and content marketing tips are trending among bloggers.\" width=\"500\" height=\"380\" srcset=\"https://semperplugins.com/wp-content/uploads/2016/12/twitter-trends.jpg 754w, https://semperplugins.com/wp-content/uploads/2016/12/twitter-trends-300x228.jpg 300w, https://semperplugins.com/wp-content/uploads/2016/12/twitter-trends-328x250.jpg 328w, https://semperplugins.com/wp-content/uploads/2016/12/twitter-trends-100x76.jpg 100w, https://semperplugins.com/wp-content/uploads/2016/12/twitter-trends-150x114.jpg 150w, https://semperplugins.com/wp-content/uploads/2016/12/twitter-trends-200x152.jpg 200w, https://semperplugins.com/wp-content/uploads/2016/12/twitter-trends-450x343.jpg 450w, https://semperplugins.com/wp-content/uploads/2016/12/twitter-trends-600x457.jpg 600w\" sizes=\"(max-width: 500px) 100vw, 500px\" /><p class=\"wp-caption-text\">At the time of writing, Twitter show us that growth hacking and content marketing tips are now trending among bloggers.</p></div>\n<p>You can also use social media to stay on top of industry trends; and to monitor the new keywords created by these trends. Use tools like <a href=\"https://www.google.com/trends/\" target=\"_blank\" rel=\"noopener\">Google Trends</a>, Twitter Trends, <a href=\"https://www.reddit.com/\" target=\"_blank\" rel=\"noopener\">Reddit</a>, etc. to keep up with the conversation and take it to your blog.</p>\n<h2><b>Questionnaires </b>and Polls</h2>\n<p>Another useful way to engage with readers is to put out short surveys or polls on your blog, social media or your mailing list. Ask them any questions they may have or for their opinion on certain topics that you covered. This is also a fantastic way to keep them engaged with your content.</p>\n<p>Make it clear to your mailing list that you welcome questions. One way to do this is to offer some sort of incentive: perhaps a product discount, a coupon, or free mentoring to anyone who is willing to give a short interview. Interviewing in particular is a great way to find out a host of questions or issues your audience may have with your topic or industry that may never have even crossed your mind. This strategy may seem daunting, but is an effective way of coming up with content that is higher quality and more relevant to your audience.</p>\n<h2>Recycle and Transform</h2>\n<p>The fastest way for you to generate content ideas is by reading through existing content and expanding and improving on it. This means looking though what your competitors are writing about, and using that as a beacon to light your own blog posts. It is about taking already existing material, not copying it, but using it as a starting point for your own inspiration.</p>\n<p>An important thing to consistently keep in mind when expanding and improving existing material is to not limit yourself to the original piece; to consider what else readers would benefit from knowing. Perhaps you could make the piece more personal and relatable by referencing your personal experiences.</p>\n<div id=\"attachment_3639\" style=\"width: 515px\" class=\"wp-caption aligncenter\"><img class=\"wp-image-3639\" src=\"https://semperplugins.com/wp-content/uploads/2016/12/feedly-screenshot.png\" alt=\"Using Feedly, you can quickly find out what your competitors are writing about and use their content as a source of inspiration for your own.\" width=\"505\" height=\"369\" srcset=\"https://semperplugins.com/wp-content/uploads/2016/12/feedly-screenshot.png 1280w, https://semperplugins.com/wp-content/uploads/2016/12/feedly-screenshot-300x219.png 300w, https://semperplugins.com/wp-content/uploads/2016/12/feedly-screenshot-768x561.png 768w, https://semperplugins.com/wp-content/uploads/2016/12/feedly-screenshot-1024x748.png 1024w, https://semperplugins.com/wp-content/uploads/2016/12/feedly-screenshot-342x250.png 342w, https://semperplugins.com/wp-content/uploads/2016/12/feedly-screenshot-100x73.png 100w, https://semperplugins.com/wp-content/uploads/2016/12/feedly-screenshot-150x110.png 150w, https://semperplugins.com/wp-content/uploads/2016/12/feedly-screenshot-200x146.png 200w, https://semperplugins.com/wp-content/uploads/2016/12/feedly-screenshot-450x329.png 450w, https://semperplugins.com/wp-content/uploads/2016/12/feedly-screenshot-600x438.png 600w, https://semperplugins.com/wp-content/uploads/2016/12/feedly-screenshot-900x657.png 900w\" sizes=\"(max-width: 505px) 100vw, 505px\" /><p class=\"wp-caption-text\">Using Feedly, you can quickly find out what your competitors are writing about and use their content as a source of inspiration for your own.</p></div>\n<p>So how can you discover other content in your niche? Use tools such as <a href=\"https://feedly.com/\" target=\"_blank\" rel=\"noopener\">Feedly</a> which shows you a list of publications that have been produced about a certain topic. Once you create an account, you can simply enter in specific keywords, URLs, or browse through existing categories.</p>\n<h2>Read Every Day</h2>\n<p>Reading every day actually means reading something relevant to your niche every single day. By doing so, you will find that over time, not only will your knowledge of the subject matter improve substantially, but that new sources of inspiration will spring up as well.</p>\n<p>Reading content written by others in your field and the comments left behind by their users is also a good way to find inspiration. When reading through other peoples content, you may notice that similar problems keep cropping up but have remained unanswered. You can subsequently try to answer those questions in depth and address those issues in your own blog.</p>\n<p>Visit popular blogs and websites, and observe the different ways in which they operate. Pay close attention to their writing style, and the topics that they are covering. You will slowly begin to pick up fresh ideas, and gain exposure to different viewpoints.</p>\n<p>Reading stimulates the brain, thus making it that much easier for you to generate great content ideas.</p>\n<h2>How to Tackle Writer’s Block</h2>\n<p>So you&#8217;ve found inspiration and are now struggling with writer&#8217;s block. One of the best techniques to overcome it is simply to write! Write something down every single day, no matter how small, or jumbled. The point is to get all your ideas down on paper, which you can later revise and expand on.</p>\n<p>Keep your work well organized, and easy to refer back to. You can use online note applications such as <a href=\"http://evernote.com/\" target=\"_blank\" rel=\"noopener\">Evernote</a> or Google Docs to keep your work backed up and easily accessible.</p>\n<p>Having something to start with makes that blank page much less intimidating.</p>\n<h2>In a Nutshell</h2>\n<p>Once you get started using these tips and tricks, you will find that generating good content ideas is not as difficult as it may have initially seemed. So we hope this post has helped you to find inspiration for your next engaging blog post. The truth is, you really never know when your next source of inspiration may strike, so best of luck to you!</p>\n<p>Do you have any special tricks to come up with great content ideas? Share them with your fellow readers below in the comment section!</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:71:\"https://semperplugins.com/how-to-come-up-with-great-content-ideas/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:2:\"24\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:4;a:6:{s:4:\"data\";s:51:\"\n		\n		\n		\n		\n		\n				\n		\n		\n		\n\n		\n		\n				\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:40:\"How to Build a Landing Page in WordPress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:64:\"https://semperplugins.com/how-to-build-a-wordpress-landing-page/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:73:\"https://semperplugins.com/how-to-build-a-wordpress-landing-page/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 07 Jul 2017 13:00:33 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:4:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:13:\"landing pages\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:17:\"WordPress plugins\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:16:\"WordPress themes\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:34:\"https://semperplugins.com/?p=3441/\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:419:\"What a lot of people don&#8217;t know is that you can build great landing pages for your WordPress site without having to break the bank by hiring services from lead generation and marketing companies. You can even create a landing<span class=\"ellipsis\">&#8230;</span><div class=\"read-more\"><a href=\"https://semperplugins.com/how-to-build-a-wordpress-landing-page/\">Read more &#8250;</a></div><!-- end of .read-more -->\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:12:\"Arnaud Broes\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:14070:\"<p><img class=\"size-full wp-image-3668 aligncenter\" src=\"https://semperplugins.com/wp-content/uploads/2017/09/how-to-build-a-landing-page-featured.jpg\" alt=\"You can either build a WordPress landing page yourself using a customized page template or by installing a specialized landing page builder plugin.\" width=\"850\" height=\"250\" srcset=\"https://semperplugins.com/wp-content/uploads/2017/09/how-to-build-a-landing-page-featured.jpg 850w, https://semperplugins.com/wp-content/uploads/2017/09/how-to-build-a-landing-page-featured-300x88.jpg 300w, https://semperplugins.com/wp-content/uploads/2017/09/how-to-build-a-landing-page-featured-768x226.jpg 768w, https://semperplugins.com/wp-content/uploads/2017/09/how-to-build-a-landing-page-featured-100x29.jpg 100w, https://semperplugins.com/wp-content/uploads/2017/09/how-to-build-a-landing-page-featured-150x44.jpg 150w, https://semperplugins.com/wp-content/uploads/2017/09/how-to-build-a-landing-page-featured-200x59.jpg 200w, https://semperplugins.com/wp-content/uploads/2017/09/how-to-build-a-landing-page-featured-450x132.jpg 450w, https://semperplugins.com/wp-content/uploads/2017/09/how-to-build-a-landing-page-featured-600x176.jpg 600w\" sizes=\"(max-width: 850px) 100vw, 850px\" /></p>\n<p>What a lot of people don&#8217;t know is that you can build great landing pages for your WordPress site without having to break the bank by hiring services from lead generation and marketing companies.</p>\n<p>You can even <strong>create a landing page yourself in less than 10 minutes</strong>. We’ll show you how.</p>\n<p>First things first, let&#8217;s cover the basics of landing pages.</p>\n<h2>Why Should I Build a Landing Page?</h2>\n<p>Because they convert. A landing page is essentially the entry point to your site. A great landing page will <strong>grab a visitor’s attention and persuade them to take a desired action</strong>: perhaps you want them to sign up for your email list, download a brochure, buy a product, etc. Whatever the goal, a good landing page is always focused towards that goal.</p>\n<p>Just to make sure that you understand, let’s look at the difference between a landing page and the homepage of a site: <strong>a landing page is focused on a specific goal or objective</strong> while your main homepage has a broad objective. The aim of a landing page is to take your visitors through a specific marketing journey while the main homepage allows visitors to decide on their own journey through your site.</p>\n<p>Anyone can tell you that you don&#8217;t really need a landing page to get a visitor to take a specific action. You can actually make them take the desired action on your homepage.</p>\n<p>BUT, <strong>with a good landing page you will achieve a higher conversion rate</strong> because it is very specific in its goal. A homepage has a lot of information and elements that may distract a user from taking the desired action.</p>\n<p>So, are you ready to build one? Here are several ways to build landing pages in WordPress.</p>\n<h2>Building a Custom Page</h2>\n<p>Building a custom page within WordPress is the old-fashioned approach. You would simply just build a custom page template on any theme you have; and do whatever you need to in the template.</p>\n<p>The easiest way to build a custom page template in WordPress is to copy the default page PHP template and edit CSS and HTML components to get the desired design or structure.</p>\n<h2>Using Plugins to Build Landing Pages</h2>\n<p>Plugins are the best way to go if you do not want to worry about dealing with code.</p>\n<p>Unfortunately, there aren’t many free landing page builder plugins out there. And the few free ones often have in-plugin purchases or limited features. There is, however, one free plugin that has all the features you need to build a functional landing page in WordPress. It’s among the top landing page plugins (see below).</p>\n<h3>WordPress Landing Pages</h3>\n<p><a href=\"https://wordpress.org/plugins/landing-pages/\" target=\"_blank\" rel=\"noopener\">WordPress Landing Pages</a> is an easy-to-use plugin that has <strong>all the basic features you need to build a functional landing page</strong>. It has a fair selection of templates, allows you to split test (a/b testing) your landing pages, as well as to track and measure conversions.</p>\n<div id=\"attachment_3482\" style=\"width: 723px\" class=\"wp-caption aligncenter\"><img class=\"wp-image-3482\" src=\"https://semperplugins.com/wp-content/uploads/2017/06/wordpress-landing-pages.png\" alt=\"The WordPress Landing Pages plugin is fully integrated in the Theme Builder and allows you to quickly customize any elements you like.\" width=\"713\" height=\"373\" srcset=\"https://semperplugins.com/wp-content/uploads/2017/06/wordpress-landing-pages.png 1920w, https://semperplugins.com/wp-content/uploads/2017/06/wordpress-landing-pages-300x157.png 300w, https://semperplugins.com/wp-content/uploads/2017/06/wordpress-landing-pages-768x402.png 768w, https://semperplugins.com/wp-content/uploads/2017/06/wordpress-landing-pages-1024x537.png 1024w, https://semperplugins.com/wp-content/uploads/2017/06/wordpress-landing-pages-477x250.png 477w, https://semperplugins.com/wp-content/uploads/2017/06/wordpress-landing-pages-100x52.png 100w, https://semperplugins.com/wp-content/uploads/2017/06/wordpress-landing-pages-150x79.png 150w, https://semperplugins.com/wp-content/uploads/2017/06/wordpress-landing-pages-200x105.png 200w, https://semperplugins.com/wp-content/uploads/2017/06/wordpress-landing-pages-450x236.png 450w, https://semperplugins.com/wp-content/uploads/2017/06/wordpress-landing-pages-600x314.png 600w, https://semperplugins.com/wp-content/uploads/2017/06/wordpress-landing-pages-900x472.png 900w, https://semperplugins.com/wp-content/uploads/2017/06/wordpress-landing-pages-1200x630.png 1200w\" sizes=\"(max-width: 713px) 100vw, 713px\" /><p class=\"wp-caption-text\">The WordPress Landing Pages plugin is fully integrated in the Theme Builder and allows you to quickly customize any elements you like.</p></div>\n<p>All in all, it is a good option if you are on a budget and don’t want to invest in a more functional landing page plugin at the moment.</p>\n<h3>Thrive Landing Pages</h3>\n<p><a href=\"https://thrivethemes.com/landingpages/\" target=\"_blank\" rel=\"noopener\">Thrive Landing Pages</a> has a drag &amp; drop editor that makes it extremely easy to create and edit landing pages. It<strong> comes with over 140 templates</strong> (some themed) for you to choose from. The great thing about the plugin is that the landing pages are combined in sets to provide a consistent user experience. That means that the opt-in page, &#8220;thank you&#8221; page and confirmation pages in a particular set have the same feel and don’t provide random experiences.</p>\n<h3>Leadpages</h3>\n<p>Leadpages is actually an online landing page builder &#8211; we’ll be addressing it more thoroughly down below &#8211; with a plugin for WordPress. It has a centralized editor and your <strong>landing pages are hosted on Leadpages servers</strong>. The best thing about Leadpages is that you can easily and quickly create or publish a landing page. All you need to do is choose a template, customize it (through the drag &amp; drop page builder) and add it to your site.</p>\n<h3>Beaver Builder</h3>\n<p><a href=\"https://www.wpbeaverbuilder.com/\" target=\"_blank\" rel=\"noopener\">Beaver Builder</a> is simply a drag &amp; drop page theme builder (another option covered below) that also comes as a plugin. You can easily and quickly create custom layouts and designs &#8211; you have around 30 landing pages to choose from.</p>\n<div id=\"attachment_3483\" style=\"width: 734px\" class=\"wp-caption aligncenter\"><img class=\"wp-image-3483\" src=\"https://semperplugins.com/wp-content/uploads/2017/06/beaver-builder.jpg\" alt=\"You can try out the Beaver Builder plugin for yourself at http://demo.wpbeaverbuilder.com/.\" width=\"724\" height=\"361\" srcset=\"https://semperplugins.com/wp-content/uploads/2017/06/beaver-builder.jpg 1917w, https://semperplugins.com/wp-content/uploads/2017/06/beaver-builder-300x150.jpg 300w, https://semperplugins.com/wp-content/uploads/2017/06/beaver-builder-768x383.jpg 768w, https://semperplugins.com/wp-content/uploads/2017/06/beaver-builder-1024x511.jpg 1024w, https://semperplugins.com/wp-content/uploads/2017/06/beaver-builder-501x250.jpg 501w, https://semperplugins.com/wp-content/uploads/2017/06/beaver-builder-100x50.jpg 100w, https://semperplugins.com/wp-content/uploads/2017/06/beaver-builder-150x75.jpg 150w, https://semperplugins.com/wp-content/uploads/2017/06/beaver-builder-200x100.jpg 200w, https://semperplugins.com/wp-content/uploads/2017/06/beaver-builder-450x225.jpg 450w, https://semperplugins.com/wp-content/uploads/2017/06/beaver-builder-600x300.jpg 600w, https://semperplugins.com/wp-content/uploads/2017/06/beaver-builder-900x449.jpg 900w\" sizes=\"(max-width: 724px) 100vw, 724px\" /><p class=\"wp-caption-text\">You can try out the Beaver Builder plugin for yourself at <a href=\"http://demo.wpbeaverbuilder.com/\" target=\"_blank\" rel=\"noopener\">demo.wpbeaverbuilder.com</a>.</p></div>\n<p>The great thing about Beaver Builder is that <strong>you can use your WordPress widgets to add more functionality</strong> and bring elements in from your site to your landing pages.</p>\n<h3>OptimizePress</h3>\n<p>You’ve probably heard of <a href=\"https://www.optimizepress.com/\" target=\"_blank\" rel=\"noopener\">OptimizePress</a> before &#8211; it has been <strong>one of the most popular plugins</strong> to build landing pages for quite some time. That’s because it offers a wide range of templates and a powerful drag &amp; drop editor to quickly create the landing page you need. Note: the size of the plugin is quite large (29MB).</p>\n<h2>Theme Builders</h2>\n<p>As we mentioned earlier, <strong>most WordPress themes are quite restrictive when it comes to design and structure</strong>. For example, you can customize the primary content block of a page in most themes but you cannot amend the design of anything outside the block. So, if you aim to create a landing page from a theme page template, you would just end up with a new page with the same design as your website &#8211; the opposite of a landing page. Unless you build a custom page template (mentioned earlier) or use advanced theme builders.</p>\n<p>What advanced theme builders offer are drag and drop builders. They essentially enable you to customize every and any design aspect of any page. The interface is also very easy to use.<br />\nThere are plenty of great drag &amp; drop theme builders available. A few off the top of my head: <a href=\"https://www.elegantthemes.com/gallery/divi/\" target=\"_blank\" rel=\"noopener\">Divi</a>, <a href=\"https://wpexplorer-themes.com/total/\" target=\"_blank\" rel=\"noopener\">Total</a>, Beaver Builder (its plugin version is recommended above) and <a href=\"http://demo.qodeinteractive.com/strata/\" target=\"_blank\" rel=\"noopener\">Strata</a>.</p>\n<p>If you need a variety of landing page templates, it is highly recommended you use this method instead of creating custom theme templates. It will save you time and make your work much easier.</p>\n<h2>Leadpages</h2>\n<p><a href=\"https://www.leadpages.net/\" target=\"_blank\" rel=\"noopener\">Leadpages is known for creating stunning and functional landing pages</a>. It offers dozens of integrations to help make your WordPress landing page user friendly and attractive. The downside is that it isn’t free: plans start at $36.99 per month.</p>\n<div id=\"attachment_3484\" style=\"width: 743px\" class=\"wp-caption aligncenter\"><img class=\"wp-image-3484\" src=\"https://semperplugins.com/wp-content/uploads/2017/06/leadpages.jpg\" alt=\"Leadpages has more than a hundred of templates to choose from that can be added to your site within minutes.\" width=\"733\" height=\"362\" srcset=\"https://semperplugins.com/wp-content/uploads/2017/06/leadpages.jpg 1877w, https://semperplugins.com/wp-content/uploads/2017/06/leadpages-300x148.jpg 300w, https://semperplugins.com/wp-content/uploads/2017/06/leadpages-768x379.jpg 768w, https://semperplugins.com/wp-content/uploads/2017/06/leadpages-1024x506.jpg 1024w, https://semperplugins.com/wp-content/uploads/2017/06/leadpages-506x250.jpg 506w, https://semperplugins.com/wp-content/uploads/2017/06/leadpages-100x49.jpg 100w, https://semperplugins.com/wp-content/uploads/2017/06/leadpages-150x74.jpg 150w, https://semperplugins.com/wp-content/uploads/2017/06/leadpages-200x99.jpg 200w, https://semperplugins.com/wp-content/uploads/2017/06/leadpages-450x222.jpg 450w, https://semperplugins.com/wp-content/uploads/2017/06/leadpages-600x296.jpg 600w, https://semperplugins.com/wp-content/uploads/2017/06/leadpages-900x444.jpg 900w\" sizes=\"(max-width: 733px) 100vw, 733px\" /><p class=\"wp-caption-text\">Leadpages has more than a hundred of templates to choose from that can be added to your site within minutes.</p></div>\n<p>What you get is <strong>144+ well-designed templates</strong>, a simple editor that enables you to create and <strong>publish a stunning landing page in 10 minutes</strong> or less and the ability to split test your landing pages.</p>\n<p>It’s not a stretch to say that Leadpages is the most popular landing page option. It is actually hard to find a popular blog online that doesn’t use it. Two of the many reasons for it’s popularity is that you do not need to be a designer to use it and all their templates have been tested as effective and high converting templates.</p>\n<p>The price may be worth it to you if you want to save time, as the platform is incredibly easy to use.</p>\n<h2>Wrapping Up</h2>\n<p>Although WordPress may not be designed to handle landing pages, you can easily create one using either the old-fashioned method of building a custom page template or by using a plugin. Above we mentioned some of the best plugins you can use to build highly functional and attractive landing pages, developer or not.</p>\n<p>Choose the method that works best for your business and start collecting, cultivating and converting leads!</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:69:\"https://semperplugins.com/how-to-build-a-wordpress-landing-page/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:2:\"37\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:5;a:6:{s:4:\"data\";s:51:\"\n		\n		\n		\n		\n		\n				\n		\n		\n		\n\n		\n		\n				\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:52:\"WordPress Will Require Users to Have HTTPS This Year\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:64:\"https://semperplugins.com/wordpress-requires-sites-to-use-https/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:73:\"https://semperplugins.com/wordpress-requires-sites-to-use-https/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 06 Jun 2017 18:32:54 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:4:{i:0;a:5:{s:4:\"data\";s:8:\"Security\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:14:\"WordPress News\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:5:\"HTTPS\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:18:\"WordPress security\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:34:\"https://semperplugins.com/?p=3129/\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:471:\"WordPress founder, Matt Mullenweg, recently announced that the software will require all hosts to have HTTPS for certain WordPress features to function. Don’t panic just yet. If you already have HTTPS, this shouldn’t affect you. But if you’re still using HTTP, you’ll need<span class=\"ellipsis\">&#8230;</span><div class=\"read-more\"><a href=\"https://semperplugins.com/wordpress-requires-sites-to-use-https/\">Read more &#8250;</a></div><!-- end of .read-more -->\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:12:\"Arnaud Broes\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:12957:\"<p><img class=\"size-full wp-image-3666 aligncenter\" src=\"https://semperplugins.com/wp-content/uploads/2017/09/wordpress-requires-https-featured.jpg\" alt=\"HTTPS will not only be an important ranking factor in the future for search machines, but also required for both existing and new WordPress installations.\" width=\"850\" height=\"250\" srcset=\"https://semperplugins.com/wp-content/uploads/2017/09/wordpress-requires-https-featured.jpg 850w, https://semperplugins.com/wp-content/uploads/2017/09/wordpress-requires-https-featured-300x88.jpg 300w, https://semperplugins.com/wp-content/uploads/2017/09/wordpress-requires-https-featured-768x226.jpg 768w, https://semperplugins.com/wp-content/uploads/2017/09/wordpress-requires-https-featured-100x29.jpg 100w, https://semperplugins.com/wp-content/uploads/2017/09/wordpress-requires-https-featured-150x44.jpg 150w, https://semperplugins.com/wp-content/uploads/2017/09/wordpress-requires-https-featured-200x59.jpg 200w, https://semperplugins.com/wp-content/uploads/2017/09/wordpress-requires-https-featured-450x132.jpg 450w, https://semperplugins.com/wp-content/uploads/2017/09/wordpress-requires-https-featured-600x176.jpg 600w\" sizes=\"(max-width: 850px) 100vw, 850px\" /></p>\n<p>WordPress founder, Matt Mullenweg, <a href=\"https://wordpress.org/news/2016/12/moving-toward-ssl/\">recently announced that the software will require all hosts to have HTTPS for certain WordPress features</a> to function.</p>\n<p>Don’t panic just yet. If you already have HTTPS, this shouldn’t affect you. <strong>But if you’re still using HTTP, you’ll need to upgrade soon.</strong> The good news is that the transition is not as difficult as you think it is and the benefits outweigh the assumed disadvantages.</p>\n<p>This article will go over what the WordPress HTTPS mandate means for you as a site owner; the advantages; as well as how to upgrade to HTTPS if you haven’t already done so.</p>\n<h2>What is HTTPS?</h2>\n<p>HTTPS adds a security layer to HTTP (Hypertext Transfer Protocol). <strong>HTTPS essentially encrypts data</strong> (using SSL or TSL) that is communicated between servers and clients until it reaches the intended recipient.</p>\n<p>This<strong> prevents cybercriminals from accessing sensitive user information</strong> and also reduces the risk of tapping and modification of sensitive data. Although HTTPS is not completely foolproof, it undoubtedly has major security advantages.</p>\n<p>HTTPS sites can be easily identified, as they have a locked padlock icon located on the link bar in most common browsers.</p>\n<h2>Why is WordPress Pushing HTTPS?</h2>\n<p>There&#8217;s mainly two reasons for this, so let&#8217;s quickly dive into them.</p>\n<h3>Google Prefers It</h3>\n<p>It is no secret that greater encryption and cyber security has made the Internet a safer place for users. As usual, a Google update signaled the necessity of HTTPS for user experience, SEO and internet security.</p>\n<p>In 2014, Google suggested that <strong>enabling HTTPS on your site could result in higher search rankings</strong>. Although it still isn’t the only important factor in raising your site rankings, you shouldn’t underestimate its value. For example, if two sites are equal in all ways, but one site has HTTPS, that site would get a boost in rankings.</p>\n<div id=\"attachment_3342\" style=\"width: 511px\" class=\"wp-caption aligncenter\"><img class=\"wp-image-3342\" src=\"https://semperplugins.com/wp-content/uploads/2017/03/https-green-padlock.png\" alt=\"Chrome will display a green padlock in the link bar when a site is using HTTPS, assuring users it\'s using the latest security protocol.\" width=\"501\" height=\"217\" srcset=\"https://semperplugins.com/wp-content/uploads/2017/03/https-green-padlock.png 1138w, https://semperplugins.com/wp-content/uploads/2017/03/https-green-padlock-300x130.png 300w, https://semperplugins.com/wp-content/uploads/2017/03/https-green-padlock-768x333.png 768w, https://semperplugins.com/wp-content/uploads/2017/03/https-green-padlock-1024x444.png 1024w, https://semperplugins.com/wp-content/uploads/2017/03/https-green-padlock-577x250.png 577w, https://semperplugins.com/wp-content/uploads/2017/03/https-green-padlock-100x43.png 100w, https://semperplugins.com/wp-content/uploads/2017/03/https-green-padlock-150x65.png 150w, https://semperplugins.com/wp-content/uploads/2017/03/https-green-padlock-200x87.png 200w, https://semperplugins.com/wp-content/uploads/2017/03/https-green-padlock-450x195.png 450w, https://semperplugins.com/wp-content/uploads/2017/03/https-green-padlock-600x260.png 600w, https://semperplugins.com/wp-content/uploads/2017/03/https-green-padlock-900x390.png 900w\" sizes=\"(max-width: 501px) 100vw, 501px\" /><p class=\"wp-caption-text\">Chrome will display a green padlock in the link bar when a site is using HTTPS, assuring users it&#8217;s using the latest security protocol.</p></div>\n<p>In January of this year, Google released version 56 of Google Chrome. This new release brought about some changes, notably with how Google Chrome treats HTTPS vs. HTTP sites. The browser now clearly identifies sites that are not operating HTTPS on their systems. For example, <strong>a “Not Secure” message now appears on pages without HTTPS that try to collect passwords or sensitive information</strong>. You can expect that, eventually, all pages not using HTTPS will clearly be labeled as having insecure connections.</p>\n<p>We can reasonably assume that Google’s preference for HTTPS has been a contributing factor for the changes implemented by WordPress.</p>\n<h3>Users Prefer HTTPS Too</h3>\n<p>A secure connection can make all the difference from a user&#8217;s perspective. Users see HTTPS as a positive signal that you are taking your site security seriously, for their benefit. So, having <strong>HTTPS could mean more traffic and longer usage times</strong> on your site.</p>\n<p>HTTPS is particularly important if you are operating an e-commerce site. Simply seeing the padlock icon could make users more comfortable in entering their payment details and other personal information. Particularly with the new Chrome update (mentioned earlier) which shows a “Not Secure” label on e-commerce sites or sites that require a user login or credit card information, but don’t have HTTPS.</p>\n<p>Both Google and user preference should be enough reason for you to upgrade your site to HTTPS. It is simply necessary to ensure watertight security for your users and to protect your online business reputation.</p>\n<div id=\"attachment_3343\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><img class=\" wp-image-3343\" src=\"https://semperplugins.com/wp-content/uploads/2017/03/https-not-secure.png\" alt=\"Sites that require users to login or enter credit card information are now displayed as &quot;Not secure&quot; in Chrome when they haven\'t switched to HTTPS yet.\" width=\"500\" height=\"196\" srcset=\"https://semperplugins.com/wp-content/uploads/2017/03/https-not-secure.png 1600w, https://semperplugins.com/wp-content/uploads/2017/03/https-not-secure-300x118.png 300w, https://semperplugins.com/wp-content/uploads/2017/03/https-not-secure-768x301.png 768w, https://semperplugins.com/wp-content/uploads/2017/03/https-not-secure-1024x401.png 1024w, https://semperplugins.com/wp-content/uploads/2017/03/https-not-secure-638x250.png 638w, https://semperplugins.com/wp-content/uploads/2017/03/https-not-secure-100x39.png 100w, https://semperplugins.com/wp-content/uploads/2017/03/https-not-secure-150x59.png 150w, https://semperplugins.com/wp-content/uploads/2017/03/https-not-secure-200x78.png 200w, https://semperplugins.com/wp-content/uploads/2017/03/https-not-secure-450x176.png 450w, https://semperplugins.com/wp-content/uploads/2017/03/https-not-secure-600x235.png 600w, https://semperplugins.com/wp-content/uploads/2017/03/https-not-secure-900x353.png 900w\" sizes=\"(max-width: 500px) 100vw, 500px\" /><p class=\"wp-caption-text\">Sites that require users to login or enter credit card information are now displayed as &#8220;Not secure&#8221; in Chrome when they haven&#8217;t switched to HTTPS yet.</p></div>\n<p>Remember when JavaScript was first introduced and quickly embraced by users and webmasters? Looking back, we can see now that JavaScript was essential for smoother and better user experience. HTTPS similarly, presents a number of unique advantages for user experience and security that we should all quickly embrace.</p>\n<p>We know that you may be overwhelmed switching from HTTP to HTTPS. After all, change does takes time to get used to, but in this instance, you may need to quickly get on board. At this point, <strong>the advantages of HTTPS have greatly outnumbered the disadvantages</strong>. Plus, upgrading to HTTPS is no longer the costly, time consuming, and difficult process that it once was. In fact, getting an SSL certificate in 2017 is fast, sometimes free, and quite easy to implement.</p>\n<h2>How to Get HTTPS</h2>\n<p><a href=\"https://wordpress.org/hosting/\" target=\"_blank\" rel=\"noopener noreferrer\">WordPress hosting partners</a> should now provide an SSL certificate for all accounts. (It is required that they all do so as early as the first quarter of this year.)</p>\n<p>Your hosting provider may already provide a free SSL certificate, so check with them first before you make any third-party purchase. If they do not offer a free one, you could ask them if they sell third party SSL certificates. Once purchased, you can ask your provider to install the certificate for you on your server.</p>\n<div id=\"attachment_3344\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><img class=\" wp-image-3344\" src=\"https://semperplugins.com/wp-content/uploads/2017/03/lets-encrypt-sponsors.png\" alt=\"Dozens of major companies are already backing Lets Encrypt, including Automattic (known for WooCommerce, Jetpack, Akismet and WordPress.com)\" width=\"500\" height=\"395\" srcset=\"https://semperplugins.com/wp-content/uploads/2017/03/lets-encrypt-sponsors.png 546w, https://semperplugins.com/wp-content/uploads/2017/03/lets-encrypt-sponsors-300x237.png 300w, https://semperplugins.com/wp-content/uploads/2017/03/lets-encrypt-sponsors-317x250.png 317w, https://semperplugins.com/wp-content/uploads/2017/03/lets-encrypt-sponsors-100x79.png 100w, https://semperplugins.com/wp-content/uploads/2017/03/lets-encrypt-sponsors-150x118.png 150w, https://semperplugins.com/wp-content/uploads/2017/03/lets-encrypt-sponsors-200x158.png 200w, https://semperplugins.com/wp-content/uploads/2017/03/lets-encrypt-sponsors-450x355.png 450w\" sizes=\"(max-width: 500px) 100vw, 500px\" /><p class=\"wp-caption-text\">Dozens of major companies are already backing Lets Encrypt, including Automattic (known for WooCommerce, Akismet and WordPress.com)</p></div>\n<p>Another option is to explore the free alternatives, independent of your hosting provider. There are projects such as “Let’s Encrypt” which have now made it easy and quick to <a href=\"https://letsencrypt.org/\" target=\"_blank\" rel=\"noopener noreferrer\">secure a free HTTPS certificate for your website</a>.</p>\n<p>Let’s Encrypt is an authorized open Certificate Authority with millions of active certificates in place. There are other comparable projects out there that can help by guiding you step-by-step through the installation process or who have been authorized to deliver certificates.</p>\n<p>Remember that SSL certificates upgrade the website, but not the content itself. That means that the content on your page will also need to be updated so as to avoid 404 errors. Google may interpret the error as a mismatch in the security level of your site. The only way to avoid this is by encrypting the content of your website to match your SSL certificate.</p>\n<p>To track and resolve any 404 errors on your site, you may want to use a specialised plugin such as Redirection to do so.</p>\n<h2>What if You Just Don’t Want to Upgrade to HTTPS?</h2>\n<p>You could see a number of things happening to your site over time if you do not upgrade to HTTPS. The first may be facing the consequences set out by Google, i.e: <strong>lower rankings </strong>and having your users staring at a “Not Secure” warning when they try to access your site via Google Chrome.</p>\n<p>The second is that you could <strong>struggle with WordPress updates and lose some or all functionality</strong> on specific WordPress plugins.</p>\n<p>Third, your site may be <strong>an easier target for hacking</strong>.</p>\n<p>Those are three consequences that require you to seriously reconsider if you really want to take the risk of not upgrading to HTTPS.</p>\n<h2>Wrapping Up</h2>\n<p>Let’s put it this way: you will simply have nothing to lose by adopting HTTPS. Yet, if you do not use HTTPS, you could risk leaving your site in the “dark ages” of the Internet.</p>\n<p>But then again, if you’re a WordPress site owner, you have no choice. Take the plunge and let us know how it worked out for you!</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:69:\"https://semperplugins.com/wordpress-requires-sites-to-use-https/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:2:\"54\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:6;a:6:{s:4:\"data\";s:51:\"\n		\n		\n		\n		\n		\n				\n		\n		\n		\n\n		\n		\n				\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:44:\"All in One SEO Pack at WordCamp Raleigh 2017\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:71:\"https://semperplugins.com/all-in-one-seo-pack-at-wordcamp-raleigh-2017/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:80:\"https://semperplugins.com/all-in-one-seo-pack-at-wordcamp-raleigh-2017/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 30 May 2017 15:42:28 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:4:{i:0;a:5:{s:4:\"data\";s:19:\"All in One SEO Pack\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:16:\"WordCamp Raleigh\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:13:\"WordPress SEO\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:34:\"https://semperplugins.com/?p=3426/\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:417:\"Last month, the team from All in One SEO Pack were in attendance at WordCamp Raleigh 2017.  We were not only there are organizers of the event but also as sponsors and speakers. If you didn&#8217;t get a chance to attend<span class=\"ellipsis\">&#8230;</span><div class=\"read-more\"><a href=\"https://semperplugins.com/all-in-one-seo-pack-at-wordcamp-raleigh-2017/\">Read more &#8250;</a></div><!-- end of .read-more -->\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Steve Mortiboy\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:3680:\"<p>Last month, the team from All in One SEO Pack were in attendance at <a href=\"https://2017.raleigh.wordcamp.org/\" target=\"_blank\" rel=\"noopener noreferrer\">WordCamp Raleigh 2017</a>.  We were not only there are organizers of the event but also as sponsors and speakers.</p>\n<p>If you didn&#8217;t get a chance to attend WordCamp Raleigh then here&#8217;s a recap of the event.</p>\n<p>WordCamp Raleigh is a conference all about WordPress.  The event has been held each year since 2010.  This year was the best attended yet, with over 300 attendees.  This year we had four tracks &#8211; Beginner, Business, Power User and Developer. We also added workshops in addition to the tracks.  There were three workshops &#8211; Beginners Guide to WordPress, WordPress REST API and Beginners Guide to WordPress SEO.  All three were extremely popular.</p>\n<h2>Local SEO presentation by Steve Mortiboy</h2>\n<p>I spoke on the topic of Local SEO &#8211; How to get your business listed on Google&#8217;s local search results.  Here are my slides from this presentation:</p>\n<p><iframe src=\"https://www.slideshare.net/slideshow/embed_code/key/4Ssk3Lm2vq2l18\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen> </iframe> </p>\n<div style=\"margin-bottom:5px\"> <strong> <a href=\"https://www.slideshare.net/dismort/local-seo-getting-your-local-business-on-google\" title=\"Local SEO - Getting your local business on google\" target=\"_blank\">Local SEO &#8211; Getting your local business on google</a> </strong> from <strong><a href=\"https://www.slideshare.net/dismort\" target=\"_blank\">Steve Mortiboy</a></strong> </div>\n<p>Here is the video from my presentation on WordPress.tv:</p>\n<p><iframe width=\'605\' height=\'340\' src=\'https://videopress.com/embed/u6Rx29m9?hd=0\' frameborder=\'0\' allowfullscreen></iframe><script src=\'https://v0.wordpress.com/js/next/videopress-iframe.js?m=1435166243\'></script></p>\n<h2>Social Meta Optimization by Tony Zeoli</h2>\n<p>In addition to my session, Tony Zeoli also gave a presentation on Social Meta Optimization where he used All in One SEO Pack to demonstrate how you can improve you social media presence.  You can find more about Tony&#8217;s presentation on his <a href=\"https://tonyzeoli.com/2017/05/28/social-meta-optimization-presentation-at-wordcamp-raleigh-2017/2062/\" target=\"_blank\" rel=\"noopener noreferrer\">website</a>.  The video from his presentation is also on WordPress.tv here:</p>\n<p><iframe width=\'605\' height=\'340\' src=\'https://videopress.com/embed/rG2jN5os?hd=0\' frameborder=\'0\' allowfullscreen></iframe><script src=\'https://v0.wordpress.com/js/next/videopress-iframe.js?m=1435166243\'></script></p>\n<h2>Beginners Guide to SEO by Tony Zeoli</h2>\n<p>Finally, Tony Zeoli also presented the Beginners Guide to WordPress SEO workshop which was held on the Sunday at WordCamp Raleigh.  This workshop was not recorded on video but you can find a write by Tony and links to his slides on his <a href=\"https://tonyzeoli.com/2017/05/20/wordcamp-raleigh-2017-wordpress-seo-for-beginners-workshop/1998/\" target=\"_blank\" rel=\"noopener noreferrer\">website</a>.</p>\n<p>If you didn&#8217;t get a chance to attend WordCamp Raleigh this year, keep a watch on the <a href=\"https://2017.raleigh.wordcamp.org/\" target=\"_blank\" rel=\"noopener noreferrer\">website</a> for announcements regarding WordCamp Raleigh 2018.  Or you can find a WordCamp in your city or country by checking out the central <a href=\"https://central.wordcamp.org/schedule/\" target=\"_blank\" rel=\"noopener noreferrer\">WordCamp schedule</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:76:\"https://semperplugins.com/all-in-one-seo-pack-at-wordcamp-raleigh-2017/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"4\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:7;a:6:{s:4:\"data\";s:45:\"\n		\n		\n		\n		\n		\n				\n		\n\n		\n		\n				\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:48:\"Important Sections of Google Analytics Explained\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:75:\"https://semperplugins.com/important-sections-of-google-analytics-explained/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:84:\"https://semperplugins.com/important-sections-of-google-analytics-explained/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 24 May 2017 15:00:49 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:16:\"google analytics\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"http://semperplugins.com/?p=2298\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:443:\"Google Analytics (GA) is one of the most powerful, effective and comprehensive platforms to track and analyze your site traffic and marketing efforts. But a lot of businesses find it intimidating and challenging to use. If you’re one of those<span class=\"ellipsis\">&#8230;</span><div class=\"read-more\"><a href=\"https://semperplugins.com/important-sections-of-google-analytics-explained/\">Read more &#8250;</a></div><!-- end of .read-more -->\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:12:\"Arnaud Broes\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:13749:\"<p><img class=\"size-full wp-image-3381 aligncenter\" src=\"https://semperplugins.com/wp-content/uploads/2016/08/important-sections-of-google-analytics-featured.jpg\" alt=\"\" width=\"851\" height=\"251\" srcset=\"https://semperplugins.com/wp-content/uploads/2016/08/important-sections-of-google-analytics-featured.jpg 851w, https://semperplugins.com/wp-content/uploads/2016/08/important-sections-of-google-analytics-featured-300x88.jpg 300w, https://semperplugins.com/wp-content/uploads/2016/08/important-sections-of-google-analytics-featured-768x227.jpg 768w, https://semperplugins.com/wp-content/uploads/2016/08/important-sections-of-google-analytics-featured-848x250.jpg 848w, https://semperplugins.com/wp-content/uploads/2016/08/important-sections-of-google-analytics-featured-100x29.jpg 100w, https://semperplugins.com/wp-content/uploads/2016/08/important-sections-of-google-analytics-featured-150x44.jpg 150w, https://semperplugins.com/wp-content/uploads/2016/08/important-sections-of-google-analytics-featured-200x59.jpg 200w, https://semperplugins.com/wp-content/uploads/2016/08/important-sections-of-google-analytics-featured-450x133.jpg 450w, https://semperplugins.com/wp-content/uploads/2016/08/important-sections-of-google-analytics-featured-600x177.jpg 600w\" sizes=\"(max-width: 851px) 100vw, 851px\" /></p>\n<p>Google Analytics (GA) is <strong>one of the most powerful, effective and comprehensive platforms</strong> to track and analyze your site traffic and marketing efforts. But a lot of businesses find it intimidating and challenging to use. If you’re one of those businesses, this article is for you.</p>\n<p>Although GA can be quite overwhelming, getting useful data to work with is not as difficult as you think it is. Understanding how to get some basic information from the platform can give you pretty good insight into how your website is working for your business.</p>\n<p>This article will give you a basic understanding of the four key sections that contain actionable data:</p>\n<p style=\"padding-left: 30px;\">1. Audience<br />\n2. Behavior<br />\n3. Acquisition<br />\n4. Conversions</p>\n<p>Let’s get started.</p>\n<h2><strong>An Introduction to Google Analytics</strong></h2>\n<p>You probably have a Google Analytics account and most likely have it connected to your website. If you don’t, and you’re thinking of signing up, <a href=\"https://support.google.com/analytics/answer/1008015?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">use this guide on how to get started</a>. Once you’re up and running, you’ll have to wait a few days to get data to analyze.</p>\n<p>The first thing you’ll notice when you open the platform is GA’s (somewhat confusing) layout and menu system. It uses a top navigation for account level features and information; and a side navigation for combing through your analytics data.</p>\n<p>The Reporting section’s side navigation (which is where you can view your web analytics) is broken down into the following sections:</p>\n<ul>\n<li><strong>Real-Time:</strong> Shows what is happening on your site right now. So you’ll see the current visitor count on your website, what pages they’re browsing and for how long</li>\n<li><strong>Audience:</strong> Gives detailed information about your website visitors</li>\n<li><strong>Acquisition:</strong> Shows how your visitors are arriving to your site. It gives you a breakdown (by channel) of how visitors are getting to your site</li>\n<li><strong>Behavior:</strong> Shows you how visitors are interacting with your site</li>\n<li><strong>Conversions:</strong> Provides conversion data for your various business goals and activities</li>\n</ul>\n<p>As you can see, Audience, Acquisition, Behavior and Conversions tabs contain the <strong>actionable data you can use to optimize your site and grow your business.</strong></p>\n<p>So let’s help you get a basic understanding of those tabs.</p>\n<h2><strong>Audience</strong></h2>\n<p>To view your audience insights, click on Audience &gt; Overview on the left hand menu of the analytics dashboard.</p>\n<p>As you will see from the Audience Overview data, Google Analytics gives you detailed insights into your audience: from location, to page views to device type to language and more.</p>\n<p>This information is invaluable in allowing you to tailor your site<strong> to better suit the needs of your visitors and effectively grant them an easier viewing experience</strong>.</p>\n<p><a href=\"https://semperplugins.com/wp-content/uploads/2016/08/google-analytics-audience-section.jpg\"><img class=\"aligncenter wp-image-3405\" src=\"https://semperplugins.com/wp-content/uploads/2016/08/google-analytics-audience-section.jpg\" alt=\"\" width=\"600\" height=\"255\" srcset=\"https://semperplugins.com/wp-content/uploads/2016/08/google-analytics-audience-section.jpg 1621w, https://semperplugins.com/wp-content/uploads/2016/08/google-analytics-audience-section-300x128.jpg 300w, https://semperplugins.com/wp-content/uploads/2016/08/google-analytics-audience-section-768x327.jpg 768w, https://semperplugins.com/wp-content/uploads/2016/08/google-analytics-audience-section-1024x436.jpg 1024w, https://semperplugins.com/wp-content/uploads/2016/08/google-analytics-audience-section-587x250.jpg 587w, https://semperplugins.com/wp-content/uploads/2016/08/google-analytics-audience-section-100x43.jpg 100w, https://semperplugins.com/wp-content/uploads/2016/08/google-analytics-audience-section-150x64.jpg 150w, https://semperplugins.com/wp-content/uploads/2016/08/google-analytics-audience-section-200x85.jpg 200w, https://semperplugins.com/wp-content/uploads/2016/08/google-analytics-audience-section-450x192.jpg 450w, https://semperplugins.com/wp-content/uploads/2016/08/google-analytics-audience-section-600x255.jpg 600w, https://semperplugins.com/wp-content/uploads/2016/08/google-analytics-audience-section-900x383.jpg 900w\" sizes=\"(max-width: 600px) 100vw, 600px\" /></a></p>\n<p>There is however some terminology you first need to understand in order to accurately analyze your Audience data:</p>\n<ul>\n<li>A <strong>Session</strong> refers to a single fixed period of time that a visitor takes action(s) on your site. So if a visitor views 3 pages on your site over a 3-minute period and then exits your site, it’ll be recorded as a single session and three pageviews</li>\n<li>As you may have gleaned from above, a <strong>Pageview</strong> is recorded whenever a visitor views a page on your site</li>\n<li>A <strong>New Visitor</strong> is any user that is visiting your site for the first time. They will be classified as a <strong>Returning Visitor</strong> on their second and subsequent visits</li>\n<li>A <strong>User</strong> is any computer or device that Google classifies as a unique visitor in accessing your site. So let’s say a user views your site on both their computer and tablet. Google will record that as two users. Even if a user accesses your site from two different browsers on the same computer, Google will record it as two users</li>\n<li><strong>Pages/Session</strong> is the average number of pageviews per session</li>\n</ul>\n<p>It is recommended that you spend some time understanding these definitions before you begin analyzing the comprehensive audience data.</p>\n<h2><strong>Behavior</strong></h2>\n<p><a href=\"https://semperplugins.com/wp-content/uploads/2016/08/google-analytics-behaviour-section.jpg\"><img class=\"aligncenter wp-image-3407\" src=\"https://semperplugins.com/wp-content/uploads/2016/08/google-analytics-behaviour-section.jpg\" alt=\"\" width=\"600\" height=\"286\" srcset=\"https://semperplugins.com/wp-content/uploads/2016/08/google-analytics-behaviour-section.jpg 1621w, https://semperplugins.com/wp-content/uploads/2016/08/google-analytics-behaviour-section-300x143.jpg 300w, https://semperplugins.com/wp-content/uploads/2016/08/google-analytics-behaviour-section-768x367.jpg 768w, https://semperplugins.com/wp-content/uploads/2016/08/google-analytics-behaviour-section-1024x489.jpg 1024w, https://semperplugins.com/wp-content/uploads/2016/08/google-analytics-behaviour-section-524x250.jpg 524w, https://semperplugins.com/wp-content/uploads/2016/08/google-analytics-behaviour-section-100x48.jpg 100w, https://semperplugins.com/wp-content/uploads/2016/08/google-analytics-behaviour-section-150x72.jpg 150w, https://semperplugins.com/wp-content/uploads/2016/08/google-analytics-behaviour-section-200x95.jpg 200w, https://semperplugins.com/wp-content/uploads/2016/08/google-analytics-behaviour-section-450x215.jpg 450w, https://semperplugins.com/wp-content/uploads/2016/08/google-analytics-behaviour-section-600x286.jpg 600w, https://semperplugins.com/wp-content/uploads/2016/08/google-analytics-behaviour-section-900x430.jpg 900w\" sizes=\"(max-width: 600px) 100vw, 600px\" /></a></p>\n<p>The Behavior section gives you <strong>invaluable data on how your users are interacting with your site.</strong> You can track how long an average user stays on a specific page, the hours and days you receive the most traffic, bounce rates (the percentage of visitors who exit your site after viewing only one page), your site speed, and much more detailed and useful metrics.</p>\n<p>Spend some time exploring and familiarizing yourself with this section. It contains everything you need to know to optimize your site and user experience, and also to manage your blog or content pages.</p>\n<h2><strong>Acquisition</strong></h2>\n<p><a href=\"https://semperplugins.com/wp-content/uploads/2016/08/google-analytics-acquisition-section.jpg\"><img class=\"aligncenter wp-image-3409\" src=\"https://semperplugins.com/wp-content/uploads/2016/08/google-analytics-acquisition-section.jpg\" alt=\"\" width=\"600\" height=\"297\" srcset=\"https://semperplugins.com/wp-content/uploads/2016/08/google-analytics-acquisition-section.jpg 1609w, https://semperplugins.com/wp-content/uploads/2016/08/google-analytics-acquisition-section-300x149.jpg 300w, https://semperplugins.com/wp-content/uploads/2016/08/google-analytics-acquisition-section-768x380.jpg 768w, https://semperplugins.com/wp-content/uploads/2016/08/google-analytics-acquisition-section-1024x507.jpg 1024w, https://semperplugins.com/wp-content/uploads/2016/08/google-analytics-acquisition-section-505x250.jpg 505w, https://semperplugins.com/wp-content/uploads/2016/08/google-analytics-acquisition-section-100x50.jpg 100w, https://semperplugins.com/wp-content/uploads/2016/08/google-analytics-acquisition-section-150x74.jpg 150w, https://semperplugins.com/wp-content/uploads/2016/08/google-analytics-acquisition-section-200x99.jpg 200w, https://semperplugins.com/wp-content/uploads/2016/08/google-analytics-acquisition-section-450x223.jpg 450w, https://semperplugins.com/wp-content/uploads/2016/08/google-analytics-acquisition-section-600x297.jpg 600w, https://semperplugins.com/wp-content/uploads/2016/08/google-analytics-acquisition-section-900x446.jpg 900w\" sizes=\"(max-width: 600px) 100vw, 600px\" /></a></p>\n<p>The Acquisition section is pretty straightforward: it contains <strong>data on how your site acquires traffic</strong>. It records the following traffic channels: organic (search and direct), paid, referral, email and social. It also gives you important insights into the performance of your marketing campaigns.</p>\n<p>What you should really be looking at within the Acquisition section is Goals. Goals are what you hope visitors accomplish when or after using your site. They are summarized in the Overview of this section but aren’t presented or broken down in detail. That’s where the Conversions section comes in.</p>\n<h2><strong>Conversions</strong></h2>\n<p>Conversion tracking is arguably the most important functionality in Google Analytics. After all, the ultimate goal of any web analytics software/tool is <strong>to help you determine and increase the success of your website and business</strong>.</p>\n<p>To make the most out of Google Analytics, you need to understand and identify your key performance indicators (KPIs) and set them up as Goals. Goals could range from video views, newsletter signups, purchases and more.</p>\n<p>Carefully think about how you measure the success of your business before setting up your Goals in GA. An accurate setup will enable you to more effectively analyze your website traffic data.</p>\n<h2>Using All in One SEO Pack with Google Analytics</h2>\n<p>By now you should have already discovered that Google Analytics is a great tool to track your visitors behaviour. If you are using WordPress for your site and have decided to venture into the statistics, <a href=\"https://semperplugins.com/all-in-one-seo-pack-pro-version/\">we recommend you use our All in One SEO Pack plugin</a>.</p>\n<p>It offers a simple way to integrate Google Analytics on your site without having to risk breaking your site or messing with code. The whole process is very simple and is described <a href=\"https://semperplugins.com/documentation/setting-up-google-analytics/\">here</a>.</p>\n<p>But that&#8217;s not all it has to offer: there are also various other advanced settings such as tracking multiple domains, adding additional domains, enhanced e-commerce, tracking outbound links, excluding WordPress user roles from tracking and many more.</p>\n<h2><strong>Wrapping Up</strong></h2>\n<p>A basic overview of those four actionable sections should ease the challenge of collecting relevant data for your business. However, getting invaluable data from Google Analytics requires work, time and patience. Stay tuned for an article that delves deeper into extracting and accurately analyzing data in Google Analytics.</p>\n<p>For now, you can take a look at some of the tutorials in the <a href=\"https://analyticsacademy.withgoogle.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics Academy</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:80:\"https://semperplugins.com/important-sections-of-google-analytics-explained/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:2:\"17\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:8;a:6:{s:4:\"data\";s:51:\"\n		\n		\n		\n		\n		\n				\n		\n		\n		\n\n		\n		\n				\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:33:\"How Social Media Impacts Your SEO\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:55:\"https://semperplugins.com/how-social-media-impacts-seo/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:64:\"https://semperplugins.com/how-social-media-impacts-seo/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 15 May 2017 16:00:29 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:4:{i:0;a:5:{s:4:\"data\";s:19:\"All in One SEO Pack\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"SEO Tips\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:10:\"social SEO\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:13:\"WordPress SEO\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"http://semperplugins.com/?p=2893\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:404:\"Social media has evolved quite rapidly in the years it has been around. From BBS (Bulletin Board) to Friendster, Diaspora, Myspace and onto Facebook. But when we think of social media today, we arguably only have 3 or 4 large<span class=\"ellipsis\">&#8230;</span><div class=\"read-more\"><a href=\"https://semperplugins.com/how-social-media-impacts-seo/\">Read more &#8250;</a></div><!-- end of .read-more -->\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:12:\"Arnaud Broes\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:11760:\"<p><img class=\"size-full wp-image-3275 aligncenter\" src=\"https://semperplugins.com/wp-content/uploads/2016/11/how-social-media-impacts-seo-featured.jpg\" alt=\"\" width=\"851\" height=\"251\" srcset=\"https://semperplugins.com/wp-content/uploads/2016/11/how-social-media-impacts-seo-featured.jpg 851w, https://semperplugins.com/wp-content/uploads/2016/11/how-social-media-impacts-seo-featured-300x88.jpg 300w, https://semperplugins.com/wp-content/uploads/2016/11/how-social-media-impacts-seo-featured-768x227.jpg 768w, https://semperplugins.com/wp-content/uploads/2016/11/how-social-media-impacts-seo-featured-848x250.jpg 848w, https://semperplugins.com/wp-content/uploads/2016/11/how-social-media-impacts-seo-featured-100x29.jpg 100w, https://semperplugins.com/wp-content/uploads/2016/11/how-social-media-impacts-seo-featured-150x44.jpg 150w, https://semperplugins.com/wp-content/uploads/2016/11/how-social-media-impacts-seo-featured-200x59.jpg 200w, https://semperplugins.com/wp-content/uploads/2016/11/how-social-media-impacts-seo-featured-450x133.jpg 450w, https://semperplugins.com/wp-content/uploads/2016/11/how-social-media-impacts-seo-featured-600x177.jpg 600w\" sizes=\"(max-width: 851px) 100vw, 851px\" /></p>\n<p>Social media has evolved quite rapidly in the years it has been around. From BBS (Bulletin Board) to Friendster, Diaspora, Myspace and onto Facebook. But when we think of social media today, we arguably only have 3 or 4 large networks in mind: Facebook, Twitter, Instagram and LinkedIn.</p>\n<p>Nowadays, those four platforms have become essential to every marketer’s strategy and are used to effectively get your brand in front of your target audience; but do they <em>directly</em> impact your SEO and search ranking? No, they currently do not.</p>\n<p>However, that doesn&#8217;t mean that social media marketing and SEO do not affect each other in a variety of different ways. They are both inbound strategies that aim to attract your audience or customers to your brand. They are also both organic ways to attract your audience with unique quality content.</p>\n<p>Perhaps the best way to describe the relationship between SEO and social media is to say that they are co-dependent. Effective social media campaigns will help improve your site ranking, and good SEO will inevitably boost your social clout. This is what we refer to as social SEO: <strong>the use of social media to boost your search engine rankings</strong>.</p>\n<p>This post will demystify the relationship between social media and SEO; and show you how you can make social SEO work for your WordPress site.</p>\n<h2>How Important is Social SEO?</h2>\n<p>You can certainly rank your website well without focusing much on social SEO. You can’t, however, rank your website by focusing solely on social SEO. But that shouldn’t make you dismiss the whole idea too soon.</p>\n<p>An active and strong social media presence makes it easier and faster to rank your site as search engines attribute <strong>authority</strong> based on tweets, shares, likes and Google +1s. Your social media presence also puts your content in front of a larger audience, some of whom will link your content on their own sites, creating valuable organic <strong>backlinks</strong> which contribute to your PageRank.</p>\n<div id=\"attachment_3276\" style=\"width: 630px\" class=\"wp-caption aligncenter\"><img class=\"wp-image-3276\" src=\"https://semperplugins.com/wp-content/uploads/2016/11/social-media-marketing-graph.png\" alt=\"According to a recent study, Social Media Marketing even surpassed the impact of regular SEO in 2016, considering that market is already rather saturated. Time to hop on the bandwagon!\" width=\"620\" height=\"359\" srcset=\"https://semperplugins.com/wp-content/uploads/2016/11/social-media-marketing-graph.png 981w, https://semperplugins.com/wp-content/uploads/2016/11/social-media-marketing-graph-300x174.png 300w, https://semperplugins.com/wp-content/uploads/2016/11/social-media-marketing-graph-768x445.png 768w, https://semperplugins.com/wp-content/uploads/2016/11/social-media-marketing-graph-432x250.png 432w, https://semperplugins.com/wp-content/uploads/2016/11/social-media-marketing-graph-100x58.png 100w, https://semperplugins.com/wp-content/uploads/2016/11/social-media-marketing-graph-150x87.png 150w, https://semperplugins.com/wp-content/uploads/2016/11/social-media-marketing-graph-200x116.png 200w, https://semperplugins.com/wp-content/uploads/2016/11/social-media-marketing-graph-450x261.png 450w, https://semperplugins.com/wp-content/uploads/2016/11/social-media-marketing-graph-600x347.png 600w, https://semperplugins.com/wp-content/uploads/2016/11/social-media-marketing-graph-900x521.png 900w\" sizes=\"(max-width: 620px) 100vw, 620px\" /><p class=\"wp-caption-text\">According to a recent study, Social Media Marketing even surpassed the impact of regular SEO in 2016, considering that market is already rather saturated. Time to hop on the bandwagon! Source: smartinsights.com/managing-digital-marketing/marketing-innovation/marketing-trends-2016/</p></div>\n<p>That is not to say that social SEO will eventually replace regular SEO, but we cannot ignore the fact that social signals are slowly becoming an integral part of search engine algorithms. Even though they have nothing on backlinks – and probably won’t, at least not in the near future – <strong>social links</strong> are still quite important. But <em>how much</em> effect or weight do they have on your rankings, particularly your ranking for target keywords?</p>\n<p>Well, search engines have not yet made that information public. We just have to work with the definitive information that social signals do (indirectly) impact your site rankings and will continue to do so.</p>\n<h2>When Should I Focus on Social SEO?</h2>\n<p>If you are in an industry where your competitors are heavily focusing on both SEO and social SEO, and you want to rank well for your industry keywords, you have no other option but to do the same. Backlinks coupled with social signals will boost your rankings much more than backlinks alone, so you will lag behind your competition if you are only focused on building the latter. And if they aren’t focused on social SEO, <strong>you should jump on the opportunity to get one step ahead of your competitors</strong>.</p>\n<p>Although social media does not directly impact your site rankings on Google, social networks are dominating the internet and will arguably dictate the future of the internet. You should invest properly in social media as it could soon <em>directly</em> impact your site’s rankings on search engines.</p>\n<h2>How to Effectively Implement Social SEO</h2>\n<p>How can you increase your site rankings with good social SEO? Here are a few summarized tips:</p>\n<ul>\n<li>Create a business page on the “main” social networks: Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, etc.</li>\n<li>Be active on those channels and engage your followers and subscribers</li>\n<li>Create shareable, engaging and unique content</li>\n<li>Make it as easy as possible for people to share your content</li>\n<li>Share your content, and that of other influencers in your field on your social channels</li>\n</ul>\n<p><strong>The more active you are on social media, the more awareness you are bringing to your brand</strong>, the more your social following grows, and the higher the chance that your content is being shared across a broader network. It’s a snowball effect: the more followers you have, the more engagement you’ll get and the easier it will become to grow your community.</p>\n<p>A bigger community means that more people are viewing your content and the higher the chance that the content will be shared. This increases the number of backlinks to your site which will impact your search rankings for the better.</p>\n<p>Also, the more engagement you have on your social channels, the higher the chance that people will look for your brand on Google or other search engines via branded searches – which help your site rank for non-branded keywords that are relevant to your brand.</p>\n<p>You do have to consider that <strong>the above scenarios are based on the assumption that you are producing quality and unique content</strong>. If you are creating bad content, you won’t get anywhere. Users will not interact with your brand if you’re not offering them value or good entertainment. If you want your content shared and widely distributed, you need to put in the time to create quality and valuable content your audience will enjoy.</p>\n<p>In summary, the following social signals will increase your search engine rankings for the keywords you’re targeting:</p>\n<ul>\n<li>Your social network followers</li>\n<li>The likes, shares, retweets, Google +1s your website gets</li>\n<li>Mentions by other authority or influencers in your field</li>\n<li>Positive reviews on your business’ Google+ page</li>\n</ul>\n<h2>Using All in One SEO Pack for Social Meta</h2>\n<p><a href=\"https://semperplugins.com/all-in-one-seo-pack-pro-version/?loc=sp_navmenu\">Our All in One SEO Pack plugin comes with a Social Meta module</a> to help you get going with social marketing. This feature allows you to add Open Graph meta tags to enrich your posts by creating a rich snippet. Let’s briefly go over how Open Graph meta tags work and how they specifically help you with social SEO.</p>\n<p>Basically, every web page on any site can be shared on social media channels. However, the way that shared page is displayed on social media may be very different. Websites that aren’t optimized with Open Graph meta tags won’t be as easily interpreted by Facebook, Twitter and the like and will, most of the time, show up as a blank link with a small description underneath.</p>\n<div id=\"attachment_3278\" style=\"width: 516px\" class=\"wp-caption aligncenter\"><img class=\"size-full wp-image-3278\" src=\"https://semperplugins.com/wp-content/uploads/2016/11/rich-social-snippet.png\" alt=\"Would you be more inclined to click on a blank link or on a rich snippet such as this?\" width=\"506\" height=\"495\" /><p class=\"wp-caption-text\">Would you be more inclined to click on a blank link or on a rich snippet such as this?</p></div>\n<p>However, adding Open Graph meta tags to a page on your site enriches the snippet and enables Facebook and other social media networks to display your content in the way you want to present it when it is shared. This is where All in One SEO Pack comes into action. For a full overview of all Open Graph and social meta features, please visit our <a href=\"https://semperplugins.com/documentation/social-meta-module/\">documentation section</a>.</p>\n<p>There is no concrete evidence that Open Graph meta tags are important for search engines, but they do enable you to create presentable good looking posts on social media (instead of a bland-looking post). This significantly increases your organic traffic from social media to your WordPress site. Studies have shown that <strong>traffic increases 100%-200% if a post looks great</strong> vs. a blank link that doesn’t really mean much to social media users.</p>\n<h2>Wrapping It Up</h2>\n<p>Overall, a solid social media strategy, in conjunction with good SEO practices, will increase organic traffic to your site. Solely focusing on SEO may not cut it any longer if you want to be a step ahead of your competition. Revising your strategy to incorporate social SEO will inevitably boost your organic traffic and could very well increase your search engine rankings in the near future.</p>\n<p>Do you currently have a social SEO strategy that’s working for you? Have you been using the social SEO module of our All in One SEO Pack plugin? Let us know in the comments below!</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:60:\"https://semperplugins.com/how-social-media-impacts-seo/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"9\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:9;a:6:{s:4:\"data\";s:48:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n		\n		\n				\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:39:\"How to Build an Email List in WordPress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:66:\"https://semperplugins.com/how-to-build-an-email-list-in-wordpress/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:75:\"https://semperplugins.com/how-to-build-an-email-list-in-wordpress/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 01 May 2017 14:00:18 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:3:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:15:\"email marketing\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:14:\"subscribe2html\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"http://semperplugins.com/?p=2904\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:423:\"How many of you have prioritized pageviews over email marketing? We all have at some point. After all, pageviews equals more ad revenue…right? Well, having a good email list is more valuable and can bring in more pageviews than you<span class=\"ellipsis\">&#8230;</span><div class=\"read-more\"><a href=\"https://semperplugins.com/how-to-build-an-email-list-in-wordpress/\">Read more &#8250;</a></div><!-- end of .read-more -->\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:12:\"Arnaud Broes\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:9578:\"<p><img class=\"size-full wp-image-3258 aligncenter\" src=\"https://semperplugins.com/wp-content/uploads/2016/11/how-to-build-an-email-list-featured.jpg\" alt=\"\" width=\"851\" height=\"251\" srcset=\"https://semperplugins.com/wp-content/uploads/2016/11/how-to-build-an-email-list-featured.jpg 851w, https://semperplugins.com/wp-content/uploads/2016/11/how-to-build-an-email-list-featured-300x88.jpg 300w, https://semperplugins.com/wp-content/uploads/2016/11/how-to-build-an-email-list-featured-768x227.jpg 768w, https://semperplugins.com/wp-content/uploads/2016/11/how-to-build-an-email-list-featured-848x250.jpg 848w, https://semperplugins.com/wp-content/uploads/2016/11/how-to-build-an-email-list-featured-100x29.jpg 100w, https://semperplugins.com/wp-content/uploads/2016/11/how-to-build-an-email-list-featured-150x44.jpg 150w, https://semperplugins.com/wp-content/uploads/2016/11/how-to-build-an-email-list-featured-200x59.jpg 200w, https://semperplugins.com/wp-content/uploads/2016/11/how-to-build-an-email-list-featured-450x133.jpg 450w, https://semperplugins.com/wp-content/uploads/2016/11/how-to-build-an-email-list-featured-600x177.jpg 600w\" sizes=\"(max-width: 851px) 100vw, 851px\" /></p>\n<p>How many of you have prioritized pageviews over email marketing? We all have at some point. After all, pageviews equals more ad revenue…right? Well, having a good email list is more valuable and can bring in more pageviews than you get using traditional methods.</p>\n<p>So how do you build an email list in WordPress?</p>\n<p>You always hear the same advice: create great content and people will subscribe, or have an opt-in form on your blog. Those methods are tried and tested but there are other more creative and effective ways to implement them and speed up the growth of your email list.</p>\n<p>We’re talking content upgrades, high-value opt-in forms and social proof.</p>\n<p>Let’s first start off with the basics before we dive into those three methods and how to effectively employ them.</p>\n<h2>The Basics</h2>\n<h3>What is an Email List?</h3>\n<p>An email list is a list of email addresses of your existing and prospective customers who have signed up or subscribed via your WordPress site to get updates, newsletters, special offers or announcements.</p>\n<h3>Why You Should Build an Email List</h3>\n<p>Email consistently outperforms social media across the board. It gets a higher view rate than Facebook or Twitter; 50-100 times the click rates of Facebook or Twitter; and is more cost-effective than any other marketing and social channel. Why? Because email is more intimate and private.</p>\n<p>If those stats haven’t convinced you yet, here are three other really good reasons:</p>\n<p><strong>#1.</strong> Your emails are guaranteed to reach the inboxes of each and every one of the active contacts on your email list. The email stays in their inbox until they take an action. Compare that to Facebook or Twitter, where your statuses and posts may not be seen by your followers because of algorithms and the inherent nature of those social networks. Bottom line: people check their emails more thoroughly than they do their social timelines</p>\n<p><strong>#2.</strong> Email is more secure and more flexible. You own your email list. You however, have very limited control and no ownership of your Twitter and Facebook account data. Furthermore, your social accounts could get hacked or suspended for whatever reason; or the platform could cease to exist or become less popular (think Myspace) etc. Whereas you own your email list and can communicate with your customers and prospects on your own terms.</p>\n<p><strong>#3.</strong> Email has more specific targeting. You can send information or announcements on product specific or geo-specific services to specific contacts that match some particular criteria.</p>\n<p>That’s not to say that you should neglect your social networks. Social is great for user engagement so don’t give up on social just yet. Email will just bring you more visitors and conversions.</p>\n<p>So how can you get started today?</p>\n<p>Well, there are quite a few WordPress email marketing plugins at your disposal. Most of them require you to use them in conjunction with email marketing service providers and only help you to create signup forms on your site. They don’t go much further than that. A few however do. <a href=\"https://semperplugins.com/subscribe2-html/\" target=\"_blank\" rel=\"noopener noreferrer\">One of those is Subscribe2 HTML</a>.</p>\n<h2>Subscribe2 HTML</h2>\n<p>Subscribe2HTML plugin is arguably one of the most comprehensive and reliable email marketing plugins for WordPress. It gives you the option of sending emails on a per-post basis or periodically in a newsletter format.</p>\n<p>It manages your email lists in a straightforward way. For example, you don’t need to log in to compose an email every time before sending one. This comes in handy when you need to send out timely post updates – a great feature for high traffic blogs.</p>\n<p>There are two subscription options for Subscribe2 HTML: Registered Subscribers and Public Subscribers. Registered Subscribers are users who have subscribed to your blog and are consequently required to log-in to your site to manage their subscriptions. They can opt to receive either plain text or HTML emails. You can send them post notifications by category; and they can choose whether they want just the excerpt or the full post. (If they don’t make a choice, they will get the full post when they select the plain text option).</p>\n<div id=\"attachment_3261\" style=\"width: 391px\" class=\"wp-caption aligncenter\"><img class=\" wp-image-3261\" src=\"https://semperplugins.com/wp-content/uploads/2016/11/subscribe2.png\" alt=\"Suscribe2HTML is full of features and can be configured in any way you like.\" width=\"381\" height=\"462\" srcset=\"https://semperplugins.com/wp-content/uploads/2016/11/subscribe2.png 610w, https://semperplugins.com/wp-content/uploads/2016/11/subscribe2-248x300.png 248w, https://semperplugins.com/wp-content/uploads/2016/11/subscribe2-206x250.png 206w, https://semperplugins.com/wp-content/uploads/2016/11/subscribe2-100x121.png 100w, https://semperplugins.com/wp-content/uploads/2016/11/subscribe2-150x182.png 150w, https://semperplugins.com/wp-content/uploads/2016/11/subscribe2-200x242.png 200w, https://semperplugins.com/wp-content/uploads/2016/11/subscribe2-300x363.png 300w, https://semperplugins.com/wp-content/uploads/2016/11/subscribe2-450x545.png 450w, https://semperplugins.com/wp-content/uploads/2016/11/subscribe2-600x727.png 600w\" sizes=\"(max-width: 381px) 100vw, 381px\" /><p class=\"wp-caption-text\">Suscribe2HTML is full of features and can be configured in any way you like.</p></div>\n<p>Public Subscribers can sign up through an online form. However, their subscription only starts when they confirm the subscription request via email. They do not get to choose between an excerpt or plain text version of an email.</p>\n<p>As an admin, you can subscribe or unsubscribe users and send emails to all verified subscribers. You also have a selection of email templates to choose from.</p>\n<p>There are additional options and settings available, like choosing the frequency of your emails and the time of day to send them. The plugin is all about automation to save you valuable time.</p>\n<h2>3 Effective strategies to Grow Your Email List</h2>\n<h3>Content</h3>\n<p>Consistently creating great content is the advice you always hear and read about when looking for ways to increase traffic to your blog and to grow your email list. That’s all good and true, but have you heard of a content upgrade? It’s a simple and highly effective strategy to grow your email list.</p>\n<p>How it works:</p>\n<ol>\n<li>Write an engaging blog post.</li>\n<li>Create a more in-depth version of the post.</li>\n<li>Give readers the option to read the upgraded content in return for their email address.</li>\n</ol>\n<p>This strategy works on the basis that your readers are already interested in the blog post since they clicked on it. So, a content upgrade plays on that interest by offering more. It’s simple, straightforward and highly effective.</p>\n<h3>Opt-In Forms</h3>\n<p>Like you’ve heard over and over again (and seen on many high-traffic sites), opt-in forms are the way to go when growing your email list. It’s worth mentioning again in this post. Whether you’re offering an eBook, white paper or free software, opt-in forms will increase your email subscriptions.</p>\n<p>The key is not to offer as many incentives as you can. The most efficient strategy is to pick a high-value incentive and place it in appropriate areas of your site (the sidebar, pop-ups, blog post, footer, etc.). This strategy is especially great for small businesses that don’t have the time or the manpower to produce upgraded content for every blog post.</p>\n<h3>Social Proof</h3>\n<p>A majority of online users rely on ratings, popularity and reviews in making purchasing decisions. Social proof is very important and shouldn’t be underestimated.</p>\n<p>That being said, you should focus on your numbers. Add up all your followers and subscribers on all channels and put the total out there. The bigger the number, the more impressive.</p>\n<p>In fact, various research studies have shown that social proof has more impact on behavior than financial, environmental and personal incentives.</p>\n<p>Would you also like to be included in our email list? Go to <a href=\"https://semperplugins.com/\">our homepage</a> and enter your email address to subscribe!</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:71:\"https://semperplugins.com/how-to-build-an-email-list-in-wordpress/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:2:\"14\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}}}s:27:\"http://www.w3.org/2005/Atom\";a:1:{s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:3:{s:4:\"href\";s:31:\"https://semperplugins.com/feed/\";s:3:\"rel\";s:4:\"self\";s:4:\"type\";s:19:\"application/rss+xml\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:44:\"http://purl.org/rss/1.0/modules/syndication/\";a:2:{s:12:\"updatePeriod\";a:1:{i:0;a:5:{s:4:\"data\";s:6:\"hourly\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:15:\"updateFrequency\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"1\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}}}}}}}}s:4:\"type\";i:128;s:7:\"headers\";O:42:\"Requests_Utility_CaseInsensitiveDictionary\":1:{s:7:\"\0*\0data\";a:15:{s:6:\"server\";s:5:\"nginx\";s:4:\"date\";s:29:\"Tue, 17 Jul 2018 10:49:30 GMT\";s:12:\"content-type\";s:34:\"application/rss+xml; charset=UTF-8\";s:14:\"content-length\";s:5:\"29647\";s:7:\"expires\";s:29:\"Thu, 19 Nov 1981 08:52:00 GMT\";s:13:\"cache-control\";s:35:\"no-store, no-cache, must-revalidate\";s:6:\"pragma\";s:8:\"no-cache\";s:3:\"p3p\";s:69:\"CP=\"IDC DSP COR ADM DEVi TAIi PSA PSD IVAi IVDi CONi HIS OUR IND CNT\"\";s:12:\"x-robots-tag\";s:15:\"noindex, follow\";s:4:\"link\";s:62:\"<https://semperplugins.com/wp-json/>; rel=\"https://api.w.org/\"\";s:10:\"set-cookie\";a:2:{i:0;s:44:\"PHPSESSID=jt26tr72iagdvfjejlt9n69757; path=/\";i:1;s:70:\"Cart66DBSID=GU6XZOJNAVV3MVIIEPGWB0DK5MQ8934C4YMGIF1Q; path=/; HttpOnly\";}s:13:\"last-modified\";s:29:\"Sat, 14 Jul 2018 09:36:46 GMT\";s:4:\"etag\";s:39:\"\"05b64e88de64db1fd1904d1ab1aeb92a-gzip\"\";s:4:\"vary\";s:15:\"Accept-Encoding\";s:16:\"content-encoding\";s:4:\"gzip\";}}s:5:\"build\";s:14:\"20180528075441\";}','no'),(248545,'_transient_plugin_slugs','a:26:{i:0;s:44:\"accordion-shortcode-and-widget/accordion.php\";i:1;s:41:\"admin-custom-login/admin-custom-login.php\";i:2;s:55:\"advanced_floating_content/advanced_floating_content.php\";i:3;s:19:\"akismet/akismet.php\";i:4;s:43:\"all-in-one-seo-pack/all_in_one_seo_pack.php\";i:5;s:51:\"api-key-for-google-maps/api-key-for-google-maps.php\";i:6;s:36:\"contact-form-7/wp-contact-form-7.php\";i:7;s:32:\"duplicate-page/duplicatepage.php\";i:8;s:25:\"duplicator/duplicator.php\";i:9;s:33:\"fusion-builder/fusion-builder.php\";i:10;s:27:\"fusion-core/fusion-core.php\";i:11;s:50:\"google-analytics-for-wordpress/googleanalytics.php\";i:12;s:9:\"hello.php\";i:13;s:59:\"intuitive-custom-post-order/intuitive-custom-post-order.php\";i:14;s:19:\"jetpack/jetpack.php\";i:15;s:27:\"LayerSlider/layerslider.php\";i:16;s:45:\"limit-login-attempts/limit-login-attempts.php\";i:17;s:47:\"mojo-marketplace-wp-plugin/mojo-marketplace.php\";i:18;s:35:\"no-page-comment/no-page-comment.php\";i:19;s:37:\"optinmonster/optin-monster-wp-api.php\";i:20;s:42:\"ParticleJs-WP-Plugin-master/particlejs.php\";i:21;s:23:\"revslider/revslider.php\";i:22;s:56:\"tf-numbers-number-counter-animaton/tf-random_numbers.php\";i:23;s:23:\"wordfence/wordfence.php\";i:24;s:45:\"wp-floating-menu-pro/wp-floating-menu-pro.php\";i:25;s:24:\"wpforms-lite/wpforms.php\";}','no'),(249926,'_transient_timeout_feed_636a1eae994b1deb9d704cdb777d2ebb','1531867769','no'),(249927,'_transient_feed_636a1eae994b1deb9d704cdb777d2ebb','a:4:{s:5:\"child\";a:1:{s:0:\"\";a:1:{s:3:\"rss\";a:1:{i:0;a:6:{s:4:\"data\";s:3:\"\n\n\n\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:7:\"version\";s:3:\"2.0\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:1:{s:0:\"\";a:1:{s:7:\"channel\";a:1:{i:0;a:6:{s:4:\"data\";s:46:\"\n	\n	\n	\n	\n	\n	\n	\n	\n	\n	\n		\n		\n		\n		\n		\n		\n		\n		\n	\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:3:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:12:\"Theme Fusion\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:24:\"https://theme-fusion.com\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:64:\"WordPress Themes | Premium WordPress Themes | WooCommerce Themes\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:13:\"lastBuildDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 17 Jul 2018 10:43:02 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"language\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"en-US\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:9:\"generator\";a:1:{i:0;a:5:{s:4:\"data\";s:30:\"https://wordpress.org/?v=4.9.7\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"item\";a:9:{i:0;a:6:{s:4:\"data\";s:54:\"\n		\n		\n		\n		\n		\n				\n		\n		\n		\n		\n\n		\n		\n				\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:63:\"4 Simple Steps to Tweak Avada for Better Sales With WooCommerce\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:50:\"https://theme-fusion.com/avada-woocommerce-tweaks/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:59:\"https://theme-fusion.com/avada-woocommerce-tweaks/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 22 Jun 2018 04:08:51 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:5:{i:0;a:5:{s:4:\"data\";s:5:\"Avada\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:6:\"Design\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:11:\"WooCommerce\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:6:\"design\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:11:\"woocommerce\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:33:\"http://theme-fusion.com/?p=405494\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:396:\"When it comes to selling products from your WordPress website, WooCommerce is king. The Automattic-owned giant is the most widely used WordPress e-commerce solution in existence, currently powering over 30% of all online stores. However, because of how great it looks out of the box, it&#8217;s very tempting to stick with the default display options – meaning your storefront &#91;...&#93;\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:10:\"Tom Rankin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:36062:\"<div class=\"fusion-fullwidth fullwidth-box nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\"  style=\'background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;\'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1  fusion-one-full fusion-column-first fusion-column-last 1_1\"  style=\'margin-top:20px;margin-bottom:20px;\'>\n					<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"  data-bg-url=\"\">\n						<div class=\"fusion-text\"><p>When it comes to selling products from your WordPress website, <a href=\"https://www.woothemes.com/woocommerce/\" target=\"_blank\" rel=\"noopener\">WooCommerce</a> is king.</p>\n<p>The <a href=\"https://automattic.com/\" target=\"_blank\" rel=\"noopener\">Automattic</a>-owned giant is the <a href=\"https://wptavern.com/woocommerce-dominates-global-e-commerce-platforms-passes-7-million-downloads\" target=\"_blank\" rel=\"noopener\">most widely used WordPress e-commerce solution</a> in existence, currently powering over 30% of all online stores. However, because of how great it looks out of the box, it&#8217;s very tempting to stick with the default display options – meaning your storefront could end up looking similar to the thousands of others plying their trade.</p>\n<p><span id=\"more-405494\"></span></p>\n<p>While there&#8217;s absolutely nothing wrong with the default options, the scope for customizing your WooCommerce storefront can stretch much further. Our own <a href=\"https://themeforest.net/item/avada-responsive-multipurpose-theme/2833226?ref=ThemeFusion\" target=\"_blank\" rel=\"noopener\">Avada theme</a> includes a number of options for tweaking WooCommerce from your WordPress dashboard, and by browsing its options, you can transform your storefront from an also-ran into a gold medallist.</p>\n<p>In this post, we&#8217;ll offer you four simple steps for customizing your WooCommerce store from Avada&#8217;s <em>Theme Options</em> panel, giving you the very best chance of attracting new buyers and increasing your sales.</p>\n<p>Let&#8217;s get started!</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:50px;\"></div><div class=\"fusion-title title fusion-sep-none fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:20px;\"><h3 class=\"title-heading-left\">Step 1: Configure Your Store&#8217;s Layout and Design</h3></div><div class=\"fusion-text\"><p><a href=\"https://themeforest.net/item/avada-responsive-multipurpose-theme/2833226?ref=ThemeFusion\" target=\"_blank\" rel=\"noopener\">Avada</a> includes a wealth of options for configuring your WooCommerce store within its <em>Theme Options</em> panel, found under the <em>Avada</em> tab on the WordPress dashboard. Once there, navigate to <em>WooCommerce &gt; General WooCommerce</em>, and you&#8217;ll be presented with the options at your disposal:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;\"></div><div class=\"imageframe-align-center\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img src=\"https://theme-fusion.com/wp-content/uploads/2018/06/to_woo_options-1200x956.png\" width=\"1200\" height=\"956\" alt=\"\" title=\"to_woo_options\" class=\"img-responsive wp-image-469761\" srcset=\"https://theme-fusion.com/wp-content/uploads/2018/06/to_woo_options-200x159.png 200w, https://theme-fusion.com/wp-content/uploads/2018/06/to_woo_options-400x319.png 400w, https://theme-fusion.com/wp-content/uploads/2018/06/to_woo_options-600x478.png 600w, https://theme-fusion.com/wp-content/uploads/2018/06/to_woo_options-800x638.png 800w, https://theme-fusion.com/wp-content/uploads/2018/06/to_woo_options-1200x956.png 1200w\" sizes=\"(max-width: 900px) 100vw, 1200px\" /></span></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"fusion-text\"><p>First of all, let&#8217;s look at the changes you can make to your store&#8217;s layout. At the top of the <em>General WooCommerce</em> tab, you&#8217;ll see four sliders:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-2\"><a href=\"https://theme-fusion.com/wp-content/uploads/2016/06/display-options.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[b360e69b6a0a3a66454]\"><img src=\"https://theme-fusion.com/wp-content/uploads/2016/06/display-options.png\" width=\"1762\" height=\"986\" alt=\"The Product Display options.\" class=\"img-responsive wp-image-405534\" srcset=\"https://theme-fusion.com/wp-content/uploads/2016/06/display-options-200x112.png 200w, https://theme-fusion.com/wp-content/uploads/2016/06/display-options-400x224.png 400w, https://theme-fusion.com/wp-content/uploads/2016/06/display-options-600x336.png 600w, https://theme-fusion.com/wp-content/uploads/2016/06/display-options-800x448.png 800w, https://theme-fusion.com/wp-content/uploads/2016/06/display-options-1200x672.png 1200w, https://theme-fusion.com/wp-content/uploads/2016/06/display-options.png 1762w\" sizes=\"(max-width: 900px) 100vw, 1762px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"fusion-text\"><p>The options here enable you to customize how products display on your page. Let&#8217;s take a look:</p>\n</div><ul class=\"fusion-checklist fusion-checklist-1 fusion-checklist-divider\" style=\"font-size:16px;line-height:27.2px;\">\n<ul class=\"fusion-checklist fusion-checklist-1 fusion-checklist-divider\" style=\"font-size:16px;line-height:27.2px;\"></ul><li class=\"fusion-li-item\" style=\"border-bottom-color:#e0dede\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-chevron-right fa\" style=\"color:#424242;\"></i></span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><em><strong>Woocommerce Number of Products per Page.</strong> </em>This is simply how many products you&#8217;d like to display per page – from one to fifty.</div></li>\n<li class=\"fusion-li-item\" style=\"border-bottom-color:#e0dede\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-chevron-right fa\" style=\"color:#424242;\"></i></span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><em><strong>Woocommerce Number of Product Columns.</strong> </em>This enables you to organize your products in up to six columns on the store&#8217;s main page.</div></li>\n<li class=\"fusion-li-item\" style=\"border-bottom-color:#e0dede\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-chevron-right fa\" style=\"color:#424242;\"></i></span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><em><strong>Woocommerce Related/Up-Sell/Cross-Sell Product Number of Columns.</strong> </em>This also enables you to choose up to six columns to organize your products, this time focusing on the <em>Related</em> and <em>Up-Sell</em> sections within product posts, and <em>Cross-Sell</em> sections on the cart page.</div></li>\n<li class=\"fusion-li-item\" style=\"border-bottom-color:#e0dede\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-chevron-right fa\" style=\"color:#424242;\"></i></span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><em><strong>Woocommerce Archive Number of Columns.</strong> </em>Similar to the last two options, this controls how many columns are used to organize your products on their respective archive pages.</div></li>\n</ul><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"fusion-text\"><p>For a comprehensive list of all Avada Woocommerce Options please see this <a href=\"https://theme-fusion.com/documentation/avada/options/woocommerce-fusion-theme-options/\" target=\"_blank\" rel=\"noopener\">help file</a>.</p>\n<p>You can also customize both the design of the product box itself, and the tabs that display on single product pages. To get at these settings, navigate to <em>WooCommerce &gt; WooCommerce Styling, </em>and at the top you&#8217;ll see the relevant options:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-3\"><a href=\"https://theme-fusion.com/wp-content/uploads/2018/06/woo_to_styling_options.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[24e35b72a02a6a7877e]\" data-title=\"woo_to_styling_options\" title=\"woo_to_styling_options\"><img src=\"https://theme-fusion.com/wp-content/uploads/2018/06/woo_to_styling_options-1200x669.png\" width=\"1200\" height=\"669\" alt=\"\" class=\"img-responsive wp-image-469796\" srcset=\"https://theme-fusion.com/wp-content/uploads/2018/06/woo_to_styling_options-200x112.png 200w, https://theme-fusion.com/wp-content/uploads/2018/06/woo_to_styling_options-400x223.png 400w, https://theme-fusion.com/wp-content/uploads/2018/06/woo_to_styling_options-600x335.png 600w, https://theme-fusion.com/wp-content/uploads/2018/06/woo_to_styling_options-800x446.png 800w, https://theme-fusion.com/wp-content/uploads/2018/06/woo_to_styling_options-1200x669.png 1200w, https://theme-fusion.com/wp-content/uploads/2018/06/woo_to_styling_options.png 1768w\" sizes=\"(max-width: 900px) 100vw, 1200px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"fusion-text\"><p>Firstly, changing the product box design to <strong><em>Clean</em></strong> from the default <strong><em>Classic</em></strong> option removes the <em>Add to Cart</em> and <em>Details</em> links beneath each product…</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-4\"><a href=\"https://theme-fusion.com/wp-content/uploads/2016/06/clean-product-box-2.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[35846a57337a912a0df]\"><img src=\"https://theme-fusion.com/wp-content/uploads/2016/06/clean-product-box-2.png\" width=\"2416\" height=\"962\" alt=\"An example of a &#039;clean&#039; product box.\" class=\"img-responsive wp-image-405543\" srcset=\"https://theme-fusion.com/wp-content/uploads/2016/06/clean-product-box-2-200x80.png 200w, https://theme-fusion.com/wp-content/uploads/2016/06/clean-product-box-2-400x159.png 400w, https://theme-fusion.com/wp-content/uploads/2016/06/clean-product-box-2-600x239.png 600w, https://theme-fusion.com/wp-content/uploads/2016/06/clean-product-box-2-800x319.png 800w, https://theme-fusion.com/wp-content/uploads/2016/06/clean-product-box-2-1200x478.png 1200w, https://theme-fusion.com/wp-content/uploads/2016/06/clean-product-box-2.png 2416w\" sizes=\"(max-width: 900px) 100vw, 2416px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"fusion-text\"><p>…and toggling the <strong><em>Product Tab Design</em></strong> button enables either horizontal or vertical tabs within each product page:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-5\"><a href=\"https://theme-fusion.com/wp-content/uploads/2016/06/horizontal-tabs.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[9bcf3f6f96885c29c30]\"><img src=\"https://theme-fusion.com/wp-content/uploads/2016/06/horizontal-tabs.png\" width=\"2368\" height=\"886\" alt=\"Horizontal tab layout on a product page.\" class=\"img-responsive wp-image-405544\" srcset=\"https://theme-fusion.com/wp-content/uploads/2016/06/horizontal-tabs-200x75.png 200w, https://theme-fusion.com/wp-content/uploads/2016/06/horizontal-tabs-400x150.png 400w, https://theme-fusion.com/wp-content/uploads/2016/06/horizontal-tabs-600x224.png 600w, https://theme-fusion.com/wp-content/uploads/2016/06/horizontal-tabs-800x299.png 800w, https://theme-fusion.com/wp-content/uploads/2016/06/horizontal-tabs-1200x449.png 1200w, https://theme-fusion.com/wp-content/uploads/2016/06/horizontal-tabs.png 2368w\" sizes=\"(max-width: 900px) 100vw, 2368px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"fusion-text\"><p>Finally, at the bottom of the <em>WooCommerce Styling</em> panel you will see &gt; <strong><em>WooCommerce Icon Font Size</em></strong>. Entering a value that relates to font size (i.e. <em>px</em>, <em>em</em>, or <em>rem</em>)…</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-6\"><a href=\"https://theme-fusion.com/wp-content/uploads/2016/06/icon-font-size.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[8fe1ea9f9bb553ccc55]\"><img src=\"https://theme-fusion.com/wp-content/uploads/2016/06/icon-font-size.png\" width=\"1778\" height=\"186\" alt=\"The Icon Font Size option.\" class=\"img-responsive wp-image-405696\" srcset=\"https://theme-fusion.com/wp-content/uploads/2016/06/icon-font-size-200x21.png 200w, https://theme-fusion.com/wp-content/uploads/2016/06/icon-font-size-400x42.png 400w, https://theme-fusion.com/wp-content/uploads/2016/06/icon-font-size-600x63.png 600w, https://theme-fusion.com/wp-content/uploads/2016/06/icon-font-size-800x84.png 800w, https://theme-fusion.com/wp-content/uploads/2016/06/icon-font-size-1200x126.png 1200w, https://theme-fusion.com/wp-content/uploads/2016/06/icon-font-size.png 1778w\" sizes=\"(max-width: 900px) 100vw, 1778px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"fusion-text\"><p>…you can change the size of any icons and their related fonts displayed within your individual product pages:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"style=\"max-width:1700px;\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-7\"><a href=\"https://theme-fusion.com/wp-content/uploads/2018/06/woo_products.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[5f25c53d227e7b8e6b4]\" data-title=\"woo_products\" title=\"woo_products\"><img src=\"https://theme-fusion.com/wp-content/uploads/2018/06/woo_products.jpg\" width=\"2370\" height=\"1126\" alt=\"\" class=\"img-responsive wp-image-469853\" srcset=\"https://theme-fusion.com/wp-content/uploads/2018/06/woo_products-200x95.jpg 200w, https://theme-fusion.com/wp-content/uploads/2018/06/woo_products-400x190.jpg 400w, https://theme-fusion.com/wp-content/uploads/2018/06/woo_products-600x285.jpg 600w, https://theme-fusion.com/wp-content/uploads/2018/06/woo_products-800x380.jpg 800w, https://theme-fusion.com/wp-content/uploads/2018/06/woo_products-1200x570.jpg 1200w, https://theme-fusion.com/wp-content/uploads/2018/06/woo_products.jpg 2370w\" sizes=\"(max-width: 900px) 100vw, 2370px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:50px;\"></div><div class=\"fusion-title title fusion-sep-none fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:20px;\"><h3 class=\"title-heading-left\">Step 2: Customize Your Store&#8217;s Colors</h3></div><div class=\"fusion-text\"><p>The <em>WooCommerce Styling</em> panel also has options for customizing the colors of various elements within your store, and along with the product display options, it offers a lot of scope in terms of tweaking the look and feel of your site. Some of options at your disposal are:</p>\n</div><ul class=\"fusion-checklist fusion-checklist-3 fusion-checklist-divider\" style=\"font-size:16px;line-height:27.2px;\">\n<ul class=\"fusion-checklist fusion-checklist-3 fusion-checklist-divider\" style=\"font-size:16px;line-height:27.2px;\"></ul><li class=\"fusion-li-item\" style=\"border-bottom-color:#e0dede\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-chevron-right fa\" style=\"color:#424242;\"></i></span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong><em>WooCommerce Quantity Box Background Color</em>: </strong>Adjusts the color of the quantity box on product pages.</div></li>\n<li class=\"fusion-li-item\" style=\"border-bottom-color:#e0dede\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-chevron-right fa\" style=\"color:#424242;\"></i></span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong><em>WooCommerce Quantity Box Hover Background Color</em>: </strong>Similar to the previous option, but for mouseover color.</div></li>\n<li class=\"fusion-li-item\" style=\"border-bottom-color:#e0dede\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-chevron-right fa\" style=\"color:#424242;\"></i></span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong><em>WooCommerce Order Dropdown Background Color</em>: </strong>Enables you to change the color of the product filter menu on your store&#8217;s page.</div></li>\n<li class=\"fusion-li-item\" style=\"border-bottom-color:#e0dede\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-chevron-right fa\" style=\"color:#424242;\"></i></span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong><em>WooCommerce Order Dropdown Text Color</em>: </strong>Customizes the text color within the product filter menus.</div></li>\n<li class=\"fusion-li-item\" style=\"border-bottom-color:#e0dede\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-chevron-right fa\" style=\"color:#424242;\"></i></span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong><em>WooCommerce Order Dropdown Border Color</em>: </strong>Again, for the product filter menus, this time adjusting the border color.</div></li>\n<li class=\"fusion-li-item\" style=\"border-bottom-color:#e0dede\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-chevron-right fa\" style=\"color:#424242;\"></i></span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><strong><em>WooCommerce Cart Menu Background Color</em>: </strong>This enables color customization of the drop-down cart box in your navigation menu.</div></li>\n</ul><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"fusion-text\"><p>For a comprehensive list of all Avada Woocommerce Options please see this <a href=\"https://theme-fusion.com/documentation/avada/options/woocommerce-fusion-theme-options/\" target=\"_blank\" rel=\"noopener\">help file</a>.</p>\n<p>All of the options here are important, and it&#8217;s worth spending the time to investigate a suitable color scheme, as choices can have a <a href=\"https://www.helpscout.net/blog/psychology-of-color/\" target=\"_blank\" rel=\"noopener\">big psychological impact</a> on buyer patterns, and could potentially have a big impact on your profit margin.</p>\n<p>To this end, companies often carry out <a href=\"https://www.optimizely.com/split-testing/\" target=\"_blank\" rel=\"noopener\">&#8216;split tests&#8217;</a> – comparing different colors, fonts, and more – to ascertain which design choices have a higher buyer conversion rate, and how they impact sales figures. For further reading, check out <a href=\"https://blog.kissmetrics.com/ab-testing-introduction/\" target=\"_blank\" rel=\"noopener\">this article from Kissmetrics</a>.</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:50px;\"></div><div class=\"fusion-title title fusion-sep-none fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:20px;\"><h3 class=\"title-heading-left\">Step 3: Turn on Social Sharing for Single Products</h3></div><div class=\"fusion-text\"><p>Social media is well and truly part of our day-to-day lives, with over <a href=\"http://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/\" target=\"_blank\" rel=\"noopener\">two billion users</a> having an active account with one service or another. It stands to reason, therefore, that harnessing its power to improve sales should be a high priority.</p>\n<p>Fortunately, Avada&#8217;s <em>Theme Options </em>can enable (or disable) social sharing on individual products. Head to <em>WooCommerce &gt; General WooCommerce</em>, and scroll down until you find the <em>Woocommerce Social Icons</em> option:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-8\"><a href=\"https://theme-fusion.com/wp-content/uploads/2018/06/woo_social_enable.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[551427690cf70399970]\" data-title=\"woo_social_enable\" title=\"woo_social_enable\"><img src=\"https://theme-fusion.com/wp-content/uploads/2018/06/woo_social_enable-1200x120.png\" width=\"1200\" height=\"120\" alt=\"\" class=\"img-responsive wp-image-469857\" srcset=\"https://theme-fusion.com/wp-content/uploads/2018/06/woo_social_enable-200x20.png 200w, https://theme-fusion.com/wp-content/uploads/2018/06/woo_social_enable-400x40.png 400w, https://theme-fusion.com/wp-content/uploads/2018/06/woo_social_enable-600x60.png 600w, https://theme-fusion.com/wp-content/uploads/2018/06/woo_social_enable-800x80.png 800w, https://theme-fusion.com/wp-content/uploads/2018/06/woo_social_enable-1200x120.png 1200w, https://theme-fusion.com/wp-content/uploads/2018/06/woo_social_enable.png 1780w\" sizes=\"(max-width: 900px) 100vw, 1200px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"fusion-text\"><p>Turning this on displays a section within individual product pages, enabling visitors to post or tweet the item to their followers and subscribers:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-9\"><a href=\"https://theme-fusion.com/wp-content/uploads/2016/06/social-sharing-icons.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[1ed6e1d16f2473f243a]\"><img src=\"https://theme-fusion.com/wp-content/uploads/2016/06/social-sharing-icons.png\" width=\"2390\" height=\"252\" alt=\"Social sharing icons on a product page.\" class=\"img-responsive wp-image-405551\" srcset=\"https://theme-fusion.com/wp-content/uploads/2016/06/social-sharing-icons-200x21.png 200w, https://theme-fusion.com/wp-content/uploads/2016/06/social-sharing-icons-400x42.png 400w, https://theme-fusion.com/wp-content/uploads/2016/06/social-sharing-icons-600x63.png 600w, https://theme-fusion.com/wp-content/uploads/2016/06/social-sharing-icons-800x84.png 800w, https://theme-fusion.com/wp-content/uploads/2016/06/social-sharing-icons-1200x127.png 1200w, https://theme-fusion.com/wp-content/uploads/2016/06/social-sharing-icons.png 2390w\" sizes=\"(max-width: 900px) 100vw, 2390px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"fusion-text\"><p>With the vast number of people using social media, it stands to reason that the more eyes viewing your products, the further it could increase sales – so in our eyes, enabling this option is a no-brainer.</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:50px;\"></div><div class=\"fusion-title title fusion-sep-none fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:20px;\"><h3 class=\"title-heading-left\">Step 4: Improve the Buyer&#8217;s Experience</h3></div><div class=\"fusion-text\"><p>There are a number of tweaks to make within the <em>Theme Options</em> panel that can enhance the buying experience. To enable these options, navigate to <em>WooCommerce &gt; General WooCommerce</em>, and scroll down until you find the sections for <em>Woocommerce One Page Checkout</em> and <em>Woocommerce My Account Link in Main Menu</em>:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-10\"><a href=\"https://theme-fusion.com/wp-content/uploads/2018/06/woo_to_checkout.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[9ab2ca2f6df33ec4031]\" data-title=\"woo_to_checkout\" title=\"woo_to_checkout\"><img src=\"https://theme-fusion.com/wp-content/uploads/2018/06/woo_to_checkout.png\" width=\"1824\" height=\"1024\" alt=\"\" class=\"img-responsive wp-image-469861\" srcset=\"https://theme-fusion.com/wp-content/uploads/2018/06/woo_to_checkout-200x112.png 200w, https://theme-fusion.com/wp-content/uploads/2018/06/woo_to_checkout-400x225.png 400w, https://theme-fusion.com/wp-content/uploads/2018/06/woo_to_checkout-600x337.png 600w, https://theme-fusion.com/wp-content/uploads/2018/06/woo_to_checkout-800x449.png 800w, https://theme-fusion.com/wp-content/uploads/2018/06/woo_to_checkout-1200x674.png 1200w, https://theme-fusion.com/wp-content/uploads/2018/06/woo_to_checkout.png 1824w\" sizes=\"(max-width: 900px) 100vw, 1824px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"fusion-text\"><p>The first option, <em>Woocommerce One Page Checkout,</em> streamlines the purchase process. By default, the buyer is lead through three stages for purchasing their item – entering their billing address, adding any notes to the seller (i.e. you), and entering their all-important billing information:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-11\"><a href=\"https://theme-fusion.com/wp-content/uploads/2018/06/demo_onepage_checkout-1200x570.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[80011f132eda76575b8]\" data-title=\"demo_onepage_checkout\" title=\"demo_onepage_checkout\"><img src=\"https://theme-fusion.com/wp-content/uploads/2018/06/demo_onepage_checkout-1200x570.png\" width=\"1200\" height=\"570\" alt=\"\" class=\"img-responsive wp-image-469863\" srcset=\"https://theme-fusion.com/wp-content/uploads/2018/06/demo_onepage_checkout-200x95.png 200w, https://theme-fusion.com/wp-content/uploads/2018/06/demo_onepage_checkout-400x190.png 400w, https://theme-fusion.com/wp-content/uploads/2018/06/demo_onepage_checkout-600x285.png 600w, https://theme-fusion.com/wp-content/uploads/2018/06/demo_onepage_checkout-800x380.png 800w, https://theme-fusion.com/wp-content/uploads/2018/06/demo_onepage_checkout-1200x570.png 1200w\" sizes=\"(max-width: 900px) 100vw, 1200px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"fusion-text\"><p>Toggling <em>Woocommerce One Page Checkout </em>bundles all of these steps into one page – the idea being that a user who has less hoops to jump through will be more inclined to complete their purchase, rather than navigate away from your store.</p>\n<p>&#8216;Cart abandonment&#8217; (as it&#8217;s called) is a hot topic within the world of e-commerce, as every user who navigates away from your site represents a lost sale – so it&#8217;s worth reading up on. <a href=\"http://www.wordstream.com/blog/ws/2016/03/17/shopping-cart-abandonment\" target=\"_blank\" rel=\"noopener\">Here&#8217;s an article</a> that outlines some further tips and tricks for getting a handle on shopping cart abandonment.</p>\n<p>Finally, by default, users have no way to easily access their account from any page on your website. By toggling <em>Woocommerce My Account Link in Main Menu</em>, it places a link to their account within your navigation, enabling easy access to their settings:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-12\"><a href=\"https://theme-fusion.com/wp-content/uploads/2016/06/my-account.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[758bcd0353f88d3f1d8]\"><img src=\"https://theme-fusion.com/wp-content/uploads/2016/06/my-account.png\" width=\"1096\" height=\"76\" alt=\"The My Account link in the main navigation.\" class=\"img-responsive wp-image-405555\" srcset=\"https://theme-fusion.com/wp-content/uploads/2016/06/my-account-200x14.png 200w, https://theme-fusion.com/wp-content/uploads/2016/06/my-account-400x28.png 400w, https://theme-fusion.com/wp-content/uploads/2016/06/my-account-600x42.png 600w, https://theme-fusion.com/wp-content/uploads/2016/06/my-account-800x55.png 800w, https://theme-fusion.com/wp-content/uploads/2016/06/my-account.png 1096w\" sizes=\"(max-width: 900px) 100vw, 1096px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:50px;\"></div><div class=\"fusion-title title fusion-sep-none fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:20px;\"><h3 class=\"title-heading-left\">Conclusion</h3></div><div class=\"fusion-text\"><p>Just because a <a href=\"https://www.woothemes.com/woocommerce/\" target=\"_blank\" rel=\"noopener\">WooCommerce</a> store is easy to set up doesn&#8217;t mean you have to plump for using its default settings. Likewise, even though others may create solid-looking storefronts using the default options, that doesn&#8217;t mean you can&#8217;t utilize <a href=\"https://themeforest.net/item/avada-responsive-multipurpose-theme/2833226?ref=ThemeFusion\" target=\"_blank\" rel=\"noopener\">Avada&#8217;s</a> <em>Theme Options</em> panel to its fullest to make your WooCommerce-powered store shine.</p>\n<p>In this post, we&#8217;ve given you four ways to tweak Avada to improve your visitors WooCommerce experience and increase sales. These options are just the tip of the iceberg, and there are many more lurking within Avada&#8217;s settings. Let&#8217;s run through the tweaks featured:</p>\n</div><ul class=\"fusion-checklist fusion-checklist-5 fusion-checklist-divider\" style=\"font-size:16px;line-height:27.2px;\">\n<ul class=\"fusion-checklist fusion-checklist-5 fusion-checklist-divider\" style=\"font-size:16px;line-height:27.2px;\"></ul><li class=\"fusion-li-item\" style=\"border-bottom-color:#e0dede\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-chevron-right fa\" style=\"color:#424242;\"></i></span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">Configure how products display within your store.</div></li>\n<li class=\"fusion-li-item\" style=\"border-bottom-color:#e0dede\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-chevron-right fa\" style=\"color:#424242;\"></i></span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">Customize your store&#8217;s color scheme.</div></li>\n<li class=\"fusion-li-item\" style=\"border-bottom-color:#e0dede\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-chevron-right fa\" style=\"color:#424242;\"></i></span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">Turn on social sharing to increase product views.</div></li>\n<li class=\"fusion-li-item\" style=\"border-bottom-color:#e0dede\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-chevron-right fa\" style=\"color:#424242;\"></i></span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">Improve the buyer&#8217;s experience with a one-page checkout, and easy access to their account.</div></li>\n</ul><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"fusion-text\"><p>Do you have any questions about customizing WooCommerce with <a href=\"https://themeforest.net/item/avada-responsive-multipurpose-theme/2833226?ref=ThemeFusion\" target=\"_blank\" rel=\"noopener\">Avada</a>, or do you have a favorite setting we&#8217;ve not featured? Let us hear all about it the comments section below!</p>\n</div><div class=\"fusion-clearfix\"></div>\n\n					</div>\n				</div></div></div>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:55:\"https://theme-fusion.com/avada-woocommerce-tweaks/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"2\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:1;a:6:{s:4:\"data\";s:57:\"\n		\n		\n		\n		\n		\n				\n		\n		\n		\n		\n		\n\n		\n		\n				\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:55:\"4 Key Elements of a Great Photography WordPress Website\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:74:\"https://theme-fusion.com/key-elements-great-photography-wordpress-website/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:82:\"https://theme-fusion.com/key-elements-great-photography-wordpress-website/#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 18 Jun 2018 08:08:52 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:6:{i:0;a:5:{s:4:\"data\";s:5:\"Avada\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:6:\"Design\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:14:\"Fusion Builder\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:11:\"ThemeFusion\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:6:\"design\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:5;a:5:{s:4:\"data\";s:14:\"fusion builder\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:33:\"http://theme-fusion.com/?p=407874\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:402:\"Your photography is creative and stunning, and those qualities should also apply to your website. However, if the thought of tackling the design and development of your site sounds overwhelming, you&#8217;ll likely need a helping hand – something with great foundations that that can be built upon to help match your unique requirements. Avada includes a number of demo pages that &#91;...&#93;\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:10:\"Tom Rankin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:38517:\"<div class=\"fusion-fullwidth fullwidth-box nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\"  style=\'background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;\'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1  fusion-one-full fusion-column-first fusion-column-last 1_1\"  style=\'margin-top:20px;margin-bottom:20px;\'>\n					<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"  data-bg-url=\"\">\n						<div class=\"fusion-text\"><p>Your photography is creative and stunning, and those qualities should also apply to your website. However, if the thought of tackling the design and development of your site sounds overwhelming, you&#8217;ll likely need a helping hand – something with great foundations that that can be built upon to help match your unique requirements.</p>\n<p><span id=\"more-407874\"></span></p>\n<p><a href=\"https://themeforest.net/item/avada-responsive-multipurpose-theme/2833226?ref=ThemeFusion\" target=\"_blank\" rel=\"noopener\">Avada</a> includes a number of <a href=\"http://avada.theme-fusion.com/demos/\" target=\"_blank\" rel=\"noopener\">demo pages</a> that provide inspiration and a solid starting point for creating your website. Our <a href=\"http://avada.theme-fusion.com/photography/\" target=\"_blank\" rel=\"noopener\">Photography demo</a> is tailor-made for photographers, with almost all of the functionality you’ll require to create a outstanding website with minimal effort.</p>\n<p>In this post, we’ll present four elements of a great photography website – as featured in our Photography demo – before showing you how to incorporate them on your own website. Let&#8217;s get cracking!</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:50px;\"></div><div class=\"fusion-title title fusion-sep-none fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:20px;\"><h3 class=\"title-heading-left\">1. Stunning and Prominent Visuals</h3></div><div class=\"fusion-text\"><p>Ensuring that your images are prominent and captivating throughout your site is a no-brainer. The way your images are presented represents both your ability and your taste, so showcasing them well is absolutely vital.</p>\n<p>Fortunately, <a href=\"https://themeforest.net/item/avada-responsive-multipurpose-theme/2833226?ref=ThemeFusion\" target=\"_blank\" rel=\"noopener\">Avada</a> has you covered! Our own <a href=\"http://avada.theme-fusion.com/fusion-slider-full-width/\" target=\"_blank\" rel=\"noopener\">Fusion Slider</a> packs a lot of punch into its admin panel, and is perfect for displaying prominent images and calls to action:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-13\"><a href=\"https://theme-fusion.com/wp-content/uploads/2016/07/fusion-slider-example.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[18a7c5941e0fc9546a6]\"><img src=\"https://theme-fusion.com/wp-content/uploads/2016/07/fusion-slider-example.png\" width=\"3146\" height=\"1738\" alt=\"An example of a full-screen Fusion Slider element.\" class=\"img-responsive wp-image-407932\" srcset=\"https://theme-fusion.com/wp-content/uploads/2016/07/fusion-slider-example-200x110.png 200w, https://theme-fusion.com/wp-content/uploads/2016/07/fusion-slider-example-400x221.png 400w, https://theme-fusion.com/wp-content/uploads/2016/07/fusion-slider-example-600x331.png 600w, https://theme-fusion.com/wp-content/uploads/2016/07/fusion-slider-example-800x442.png 800w, https://theme-fusion.com/wp-content/uploads/2016/07/fusion-slider-example-1200x663.png 1200w, https://theme-fusion.com/wp-content/uploads/2016/07/fusion-slider-example.png 3146w\" sizes=\"(max-width: 900px) 100vw, 3146px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"fusion-text\"><p>To create your own slider, navigate to the <em>Fusion Slider</em> admin panel on the WordPress dashboard, then click <em>Add or Edit Sliders</em>. You&#8217;ll see a screen showing a list of your current sliders on the right, and the <em>Add Slider</em> section on the left:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-14\"><a href=\"https://theme-fusion.com/wp-content/uploads/2018/06/fs_new_slide_photo.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[88dfce953e10459e073]\" data-title=\"fs_new_slide_photo\" title=\"fs_new_slide_photo\"><img src=\"https://theme-fusion.com/wp-content/uploads/2018/06/fs_new_slide_photo-1200x778.jpg\" width=\"1200\" height=\"778\" alt=\"\" class=\"img-responsive wp-image-469676\" srcset=\"https://theme-fusion.com/wp-content/uploads/2018/06/fs_new_slide_photo-200x130.jpg 200w, https://theme-fusion.com/wp-content/uploads/2018/06/fs_new_slide_photo-400x259.jpg 400w, https://theme-fusion.com/wp-content/uploads/2018/06/fs_new_slide_photo-600x389.jpg 600w, https://theme-fusion.com/wp-content/uploads/2018/06/fs_new_slide_photo-800x519.jpg 800w, https://theme-fusion.com/wp-content/uploads/2018/06/fs_new_slide_photo-1200x778.jpg 1200w\" sizes=\"(max-width: 900px) 100vw, 1200px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"fusion-text\"><p>Among the options here you can set the slider&#8217;s size, whether it&#8217;s full-screen, animation type and speed, and much more. When finished, click <em>Add Slider</em> at the bottom.</p>\n<p>Next up is adding slides. Navigate to <em>Add or Edit Slides</em> in your WordPress dashboard – where you&#8217;ll see a list of your current slides – and click <em>Add New Slide</em> at the top of the screen:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-15\"><a href=\"https://theme-fusion.com/wp-content/uploads/2018/06/add_new_fs_slides.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[8e556252522ae53c1f4]\" data-title=\"add_new_fs_slides\" title=\"add_new_fs_slides\"><img src=\"https://theme-fusion.com/wp-content/uploads/2018/06/add_new_fs_slides-1200x287.png\" width=\"1200\" height=\"287\" alt=\"\" class=\"img-responsive wp-image-469725\" srcset=\"https://theme-fusion.com/wp-content/uploads/2018/06/add_new_fs_slides-200x48.png 200w, https://theme-fusion.com/wp-content/uploads/2018/06/add_new_fs_slides-400x96.png 400w, https://theme-fusion.com/wp-content/uploads/2018/06/add_new_fs_slides-600x144.png 600w, https://theme-fusion.com/wp-content/uploads/2018/06/add_new_fs_slides-800x192.png 800w, https://theme-fusion.com/wp-content/uploads/2018/06/add_new_fs_slides-1200x287.png 1200w\" sizes=\"(max-width: 900px) 100vw, 1200px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"fusion-text\"><p>From the next screen, give your slide a suitable name, upload an image using the <em>Featured Image</em> meta box, then start customizing the myriad of options at your disposal. You can select whether your slide is an image or video, add a heading and caption and adjust their look, and customize up to two call to action buttons.</p>\n<p>Finally, link the slide to your chosen slider from the <em>Fusion Sliders</em> meta box on the right hand side of the page…</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-16\"><a href=\"https://theme-fusion.com/wp-content/uploads/2018/06/assign_fs_slides.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[cb5e2b1ed4d5cd8ffdf]\" data-title=\"assign_fs_slides\" title=\"assign_fs_slides\"><img src=\"https://theme-fusion.com/wp-content/uploads/2018/06/assign_fs_slides-1200x796.jpg\" width=\"1200\" height=\"796\" alt=\"\" class=\"img-responsive wp-image-469690\" srcset=\"https://theme-fusion.com/wp-content/uploads/2018/06/assign_fs_slides-200x133.jpg 200w, https://theme-fusion.com/wp-content/uploads/2018/06/assign_fs_slides-400x265.jpg 400w, https://theme-fusion.com/wp-content/uploads/2018/06/assign_fs_slides-600x398.jpg 600w, https://theme-fusion.com/wp-content/uploads/2018/06/assign_fs_slides-800x530.jpg 800w, https://theme-fusion.com/wp-content/uploads/2018/06/assign_fs_slides-1200x796.jpg 1200w, https://theme-fusion.com/wp-content/uploads/2018/06/assign_fs_slides.jpg 1828w\" sizes=\"(max-width: 900px) 100vw, 1200px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"fusion-text\"><p>…and when you&#8217;re done, save your slide as you would a page or post by clicking the blue button in the top right hand corner.</p>\n<p>To display your Fusion Slider at the head to your desired page, scroll down to the <em>Fusion Page Options</em> panel at the bottom, then select the <em>Sliders</em> tab. From the <em>Slider Type</em> drop-down select <em>Fusion Slider</em>, pick your slider from the list found in the <em>Select Fusion Slider</em> drop-down:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-17\"><a href=\"https://theme-fusion.com/wp-content/uploads/2018/06/fusion_options_slider.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[6f8b96f603153a7b3c0]\" data-title=\"fusion_options_slider\" title=\"fusion_options_slider\"><img src=\"https://theme-fusion.com/wp-content/uploads/2018/06/fusion_options_slider-1200x411.png\" width=\"1200\" height=\"411\" alt=\"\" class=\"img-responsive wp-image-469729\" srcset=\"https://theme-fusion.com/wp-content/uploads/2018/06/fusion_options_slider-200x69.png 200w, https://theme-fusion.com/wp-content/uploads/2018/06/fusion_options_slider-400x137.png 400w, https://theme-fusion.com/wp-content/uploads/2018/06/fusion_options_slider-600x206.png 600w, https://theme-fusion.com/wp-content/uploads/2018/06/fusion_options_slider-800x274.png 800w, https://theme-fusion.com/wp-content/uploads/2018/06/fusion_options_slider-1200x411.png 1200w\" sizes=\"(max-width: 900px) 100vw, 1200px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"fusion-text\"><p>Finally, remember to save any changes you make to your page at the top of the screen.</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:50px;\"></div><div class=\"fusion-title title fusion-sep-none fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:20px;\"><h3 class=\"title-heading-left\">2. An Easy to Navigate Portfolio</h3></div><div class=\"fusion-text\"><p>Much like using images correctly, a captivating and easy to navigate portfolio should be central to your website – after all, it&#8217;s often going to be a major source of traffic.</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-18\"><a href=\"https://theme-fusion.com/wp-content/uploads/2016/07/portfolio-example.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[7b795303f5a24719261]\"><img src=\"https://theme-fusion.com/wp-content/uploads/2016/07/portfolio-example.png\" width=\"2740\" height=\"1128\" alt=\"An example of a portfolio on display.\" class=\"img-responsive wp-image-407941\" srcset=\"https://theme-fusion.com/wp-content/uploads/2016/07/portfolio-example-200x82.png 200w, https://theme-fusion.com/wp-content/uploads/2016/07/portfolio-example-400x165.png 400w, https://theme-fusion.com/wp-content/uploads/2016/07/portfolio-example-600x247.png 600w, https://theme-fusion.com/wp-content/uploads/2016/07/portfolio-example-800x329.png 800w, https://theme-fusion.com/wp-content/uploads/2016/07/portfolio-example-1200x494.png 1200w, https://theme-fusion.com/wp-content/uploads/2016/07/portfolio-example.png 2740w\" sizes=\"(max-width: 900px) 100vw, 2740px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"fusion-text\"><p>Out of the box, <a href=\"https://themeforest.net/item/avada-responsive-multipurpose-theme/2833226?ref=ThemeFusion\" target=\"_blank\" rel=\"noopener\">Avada</a> enables easy creation of your portfolio directly from the WordPress dashboard. To add a new entry, navigate to <em>Portfolio &gt; Add New</em>:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-19\"><a href=\"https://theme-fusion.com/wp-content/uploads/2018/06/portfolio_add_new-1200x381.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[82f790afab858259f68]\" data-title=\"portfolio_add_new\" title=\"portfolio_add_new\"><img src=\"https://theme-fusion.com/wp-content/uploads/2018/06/portfolio_add_new-1200x381.jpg\" width=\"1200\" height=\"381\" alt=\"\" class=\"img-responsive wp-image-469730\" srcset=\"https://theme-fusion.com/wp-content/uploads/2018/06/portfolio_add_new-200x63.jpg 200w, https://theme-fusion.com/wp-content/uploads/2018/06/portfolio_add_new-400x127.jpg 400w, https://theme-fusion.com/wp-content/uploads/2018/06/portfolio_add_new-600x190.jpg 600w, https://theme-fusion.com/wp-content/uploads/2018/06/portfolio_add_new-800x254.jpg 800w, https://theme-fusion.com/wp-content/uploads/2018/06/portfolio_add_new-1200x381.jpg 1200w\" sizes=\"(max-width: 900px) 100vw, 1200px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"fusion-text\"><p>Here, give your entry a suitable name, and begin using the Fusion Builder&#8217;s <em>Column Options</em> and <em>Builder Elements</em> to create your portfolio entry. In this example, we&#8217;ve used a number of single and double columns to create our layout, then added the <em>Image Frame</em> element to each section:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-20\"><a href=\"https://theme-fusion.com/wp-content/uploads/2018/06/fb_image_element.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[c39a721cd98ea7a4d7c]\" data-title=\"fb_image_element\" title=\"fb_image_element\"><img src=\"https://theme-fusion.com/wp-content/uploads/2018/06/fb_image_element-1200x890.png\" width=\"1200\" height=\"890\" alt=\"\" class=\"img-responsive wp-image-469677\" srcset=\"https://theme-fusion.com/wp-content/uploads/2018/06/fb_image_element-200x148.png 200w, https://theme-fusion.com/wp-content/uploads/2018/06/fb_image_element-400x297.png 400w, https://theme-fusion.com/wp-content/uploads/2018/06/fb_image_element-600x445.png 600w, https://theme-fusion.com/wp-content/uploads/2018/06/fb_image_element-800x593.png 800w, https://theme-fusion.com/wp-content/uploads/2018/06/fb_image_element-1200x890.png 1200w\" sizes=\"(max-width: 900px) 100vw, 1200px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"fusion-text\"><p>Hovering over the <em>Image Frame</em> element and clicking the paintbrush icon brings up the element&#8217;s options…</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-21\"><a href=\"https://theme-fusion.com/wp-content/uploads/2018/06/fb_element_hover.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[f3277b476c7d08bd224]\" data-title=\"fb_element_hover\" title=\"fb_element_hover\"><img src=\"https://theme-fusion.com/wp-content/uploads/2018/06/fb_element_hover-1200x722.png\" width=\"1200\" height=\"722\" alt=\"\" class=\"img-responsive wp-image-469678\" srcset=\"https://theme-fusion.com/wp-content/uploads/2018/06/fb_element_hover-200x120.png 200w, https://theme-fusion.com/wp-content/uploads/2018/06/fb_element_hover-400x241.png 400w, https://theme-fusion.com/wp-content/uploads/2018/06/fb_element_hover-600x361.png 600w, https://theme-fusion.com/wp-content/uploads/2018/06/fb_element_hover-800x482.png 800w, https://theme-fusion.com/wp-content/uploads/2018/06/fb_element_hover-1200x722.png 1200w, https://theme-fusion.com/wp-content/uploads/2018/06/fb_element_hover.png 1914w\" sizes=\"(max-width: 900px) 100vw, 1200px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"fusion-text\"><p>…and it&#8217;s from here that you add your image and customize how it&#8217;s presented, including alignment, any border style you wish to apply, and more:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-22\"><a href=\"https://theme-fusion.com/wp-content/uploads/2018/06/image_element_edit-1200x889.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[5a51ffc252681ec0160]\" data-title=\"image_element_edit\" title=\"image_element_edit\"><img src=\"https://theme-fusion.com/wp-content/uploads/2018/06/image_element_edit-1200x889.jpg\" width=\"1200\" height=\"889\" alt=\"\" class=\"img-responsive wp-image-469679\" srcset=\"https://theme-fusion.com/wp-content/uploads/2018/06/image_element_edit-200x148.jpg 200w, https://theme-fusion.com/wp-content/uploads/2018/06/image_element_edit-400x296.jpg 400w, https://theme-fusion.com/wp-content/uploads/2018/06/image_element_edit-600x445.jpg 600w, https://theme-fusion.com/wp-content/uploads/2018/06/image_element_edit-800x593.jpg 800w, https://theme-fusion.com/wp-content/uploads/2018/06/image_element_edit-1200x889.jpg 1200w\" sizes=\"(max-width: 900px) 100vw, 1200px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:50px;\"></div><div class=\"fusion-title title fusion-sep-none fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:20px;\"><h3 class=\"title-heading-left\">3. A Captivating About Page</h3></div><div class=\"fusion-text\"><p>A website that offers some &#8216;behind the lens&#8217; context to you or your team brings a desirable human element to your brand, and also gives visitors the opportunity to connect with what you do – which could potentially increase sales.</p>\n<p>By once again pressing a selection of Fusion Builder Elements into service, you too can create a captivating About page:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-23\"><a href=\"https://theme-fusion.com/wp-content/uploads/2016/07/about-separator-bar-example-1.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[fe56fa390f3deb41d1e]\"><img src=\"https://theme-fusion.com/wp-content/uploads/2016/07/about-separator-bar-example-1.png\" width=\"2422\" height=\"1728\" alt=\"An example of an About page.\" class=\"img-responsive wp-image-407942\" srcset=\"https://theme-fusion.com/wp-content/uploads/2016/07/about-separator-bar-example-1-200x143.png 200w, https://theme-fusion.com/wp-content/uploads/2016/07/about-separator-bar-example-1-400x285.png 400w, https://theme-fusion.com/wp-content/uploads/2016/07/about-separator-bar-example-1-600x428.png 600w, https://theme-fusion.com/wp-content/uploads/2016/07/about-separator-bar-example-1-800x571.png 800w, https://theme-fusion.com/wp-content/uploads/2016/07/about-separator-bar-example-1-1200x856.png 1200w, https://theme-fusion.com/wp-content/uploads/2016/07/about-separator-bar-example-1.png 2422w\" sizes=\"(max-width: 900px) 100vw, 2422px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"fusion-text\"><p>In our example, we&#8217;ve firstly used a combination of one and two column elements to create a layout, then used the <em>Text Block</em> and <em>Separator Bar</em> elements to show off our skill set:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-24\"><a href=\"https://theme-fusion.com/wp-content/uploads/2018/06/edit_about-1200x774.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[7d603ff3eb842a22c7b]\" data-title=\"edit_about\" title=\"edit_about\"><img src=\"https://theme-fusion.com/wp-content/uploads/2018/06/edit_about-1200x774.png\" width=\"1200\" height=\"774\" alt=\"\" class=\"img-responsive wp-image-469680\" srcset=\"https://theme-fusion.com/wp-content/uploads/2018/06/edit_about-200x129.png 200w, https://theme-fusion.com/wp-content/uploads/2018/06/edit_about-400x258.png 400w, https://theme-fusion.com/wp-content/uploads/2018/06/edit_about-600x387.png 600w, https://theme-fusion.com/wp-content/uploads/2018/06/edit_about-800x516.png 800w, https://theme-fusion.com/wp-content/uploads/2018/06/edit_about-1200x774.png 1200w\" sizes=\"(max-width: 900px) 100vw, 1200px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"fusion-text\"><p>Further down the page, we&#8217;ve utilized the <em>Image Carousel</em> element to showcase our current client base:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-25\"><a href=\"https://theme-fusion.com/wp-content/uploads/2018/06/edit_container-1200x640.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[707d7973ab82d6999e5]\" data-title=\"edit_container\" title=\"edit_container\"><img src=\"https://theme-fusion.com/wp-content/uploads/2018/06/edit_container-1200x640.png\" width=\"1200\" height=\"640\" alt=\"\" class=\"img-responsive wp-image-469681\" srcset=\"https://theme-fusion.com/wp-content/uploads/2018/06/edit_container-200x107.png 200w, https://theme-fusion.com/wp-content/uploads/2018/06/edit_container-400x213.png 400w, https://theme-fusion.com/wp-content/uploads/2018/06/edit_container-600x320.png 600w, https://theme-fusion.com/wp-content/uploads/2018/06/edit_container-800x427.png 800w, https://theme-fusion.com/wp-content/uploads/2018/06/edit_container-1200x640.png 1200w\" sizes=\"(max-width: 900px) 100vw, 1200px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"fusion-text\"><p>By clicking the paintbrush icon as we did when creating a portfolio, we can add our images, and tweak a multitude of other options:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-26\"><a href=\"https://theme-fusion.com/wp-content/uploads/2018/06/edit_image_carousel-1200x891.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[cdc285880b9c3973037]\" data-title=\"edit_image_carousel\" title=\"edit_image_carousel\"><img src=\"https://theme-fusion.com/wp-content/uploads/2018/06/edit_image_carousel-1200x891.jpg\" width=\"1200\" height=\"891\" alt=\"\" class=\"img-responsive wp-image-469685\" srcset=\"https://theme-fusion.com/wp-content/uploads/2018/06/edit_image_carousel-200x149.jpg 200w, https://theme-fusion.com/wp-content/uploads/2018/06/edit_image_carousel-400x297.jpg 400w, https://theme-fusion.com/wp-content/uploads/2018/06/edit_image_carousel-600x446.jpg 600w, https://theme-fusion.com/wp-content/uploads/2018/06/edit_image_carousel-800x594.jpg 800w, https://theme-fusion.com/wp-content/uploads/2018/06/edit_image_carousel-1200x891.jpg 1200w\" sizes=\"(max-width: 900px) 100vw, 1200px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:50px;\"></div><div class=\"fusion-title title fusion-sep-none fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:20px;\"><h3 class=\"title-heading-left\">4. A Compelling Contact Page</h3></div><div class=\"fusion-text\"><p>A Contact page may not be considered very sexy, but one that&#8217;s well-designed can certainly compel people into making contact with you. Your contact form can be where people first approach you to discuss a working relationship, and an overly complex and uninviting page can do more harm than good.</p>\n<p>Using the Contact Form 7 plugin bundled with <a href=\"https://themeforest.net/item/avada-responsive-multipurpose-theme/2833226?ref=ThemeFusion\" target=\"_blank\" rel=\"noopener\">Avada</a> along with some choice Fusion Builder Elements, we can create a Contact page to be proud of:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-27\"><a href=\"https://theme-fusion.com/wp-content/uploads/2016/07/contact-form-example.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[62466aaf2a1d5443a37]\"><img src=\"https://theme-fusion.com/wp-content/uploads/2016/07/contact-form-example.png\" width=\"1944\" height=\"1576\" alt=\"An example of a contact form.\" class=\"img-responsive wp-image-407947\" srcset=\"https://theme-fusion.com/wp-content/uploads/2016/07/contact-form-example-200x162.png 200w, https://theme-fusion.com/wp-content/uploads/2016/07/contact-form-example-400x324.png 400w, https://theme-fusion.com/wp-content/uploads/2016/07/contact-form-example-600x486.png 600w, https://theme-fusion.com/wp-content/uploads/2016/07/contact-form-example-800x649.png 800w, https://theme-fusion.com/wp-content/uploads/2016/07/contact-form-example-1200x973.png 1200w, https://theme-fusion.com/wp-content/uploads/2016/07/contact-form-example.png 1944w\" sizes=\"(max-width: 900px) 100vw, 1944px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"fusion-text\"><p>Firstly, you&#8217;ll need to create your contact form.</p>\n<p>Head to the <em>Contact</em> admin panel in your WordPress dashboard, where you&#8217;ll see your current contact forms. To build a new one, click <em>Add New</em> at the top of the page.</p>\n<p>From the next screen, you&#8217;ll see the available elements displayed along the top of the <em>Form</em> tab, and once clicked, they bring up that element&#8217;s edit options. In our example, we&#8217;re adding a text entry field asking for the user&#8217;s name:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-28\"><a href=\"https://theme-fusion.com/wp-content/uploads/2016/07/contact-form-field.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[a84fcfc292974be34ba]\"><img src=\"https://theme-fusion.com/wp-content/uploads/2016/07/contact-form-field.png\" width=\"2056\" height=\"1076\" alt=\"Creating a contact form field within the admin panel.\" class=\"img-responsive wp-image-407948\" srcset=\"https://theme-fusion.com/wp-content/uploads/2016/07/contact-form-field-200x105.png 200w, https://theme-fusion.com/wp-content/uploads/2016/07/contact-form-field-400x209.png 400w, https://theme-fusion.com/wp-content/uploads/2016/07/contact-form-field-600x314.png 600w, https://theme-fusion.com/wp-content/uploads/2016/07/contact-form-field-800x419.png 800w, https://theme-fusion.com/wp-content/uploads/2016/07/contact-form-field-1200x628.png 1200w, https://theme-fusion.com/wp-content/uploads/2016/07/contact-form-field.png 2056w\" sizes=\"(max-width: 900px) 100vw, 2056px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"fusion-text\"><p>Once you&#8217;ve created your form, copy the shortcode in the blue bar at the top of the screen, then click <em>Save</em>:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-29\"><a href=\"https://theme-fusion.com/wp-content/uploads/2016/07/contact-shortcode.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[c6b6ea2901ef78589df]\"><img src=\"https://theme-fusion.com/wp-content/uploads/2016/07/contact-shortcode.png\" width=\"1266\" height=\"318\" alt=\"The contact page shortcode bar.\" class=\"img-responsive wp-image-407949\" srcset=\"https://theme-fusion.com/wp-content/uploads/2016/07/contact-shortcode-200x50.png 200w, https://theme-fusion.com/wp-content/uploads/2016/07/contact-shortcode-400x100.png 400w, https://theme-fusion.com/wp-content/uploads/2016/07/contact-shortcode-600x151.png 600w, https://theme-fusion.com/wp-content/uploads/2016/07/contact-shortcode-800x201.png 800w, https://theme-fusion.com/wp-content/uploads/2016/07/contact-shortcode-1200x301.png 1200w, https://theme-fusion.com/wp-content/uploads/2016/07/contact-shortcode.png 1266w\" sizes=\"(max-width: 900px) 100vw, 1266px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"fusion-text\"><p>To display our contact form, we created a page titled <em>Hire Me </em>and created a suitable layout, before adding a <em>Text Block</em> <em>Builder Element</em> and pasting our shortcode into the text editor:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-30\"><a href=\"https://theme-fusion.com/wp-content/uploads/2018/06/edit_hire_me-1200x889.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[2892a372d562e5cdbe3]\" data-title=\"edit_hire_me\" title=\"edit_hire_me\"><img src=\"https://theme-fusion.com/wp-content/uploads/2018/06/edit_hire_me-1200x889.png\" width=\"1200\" height=\"889\" alt=\"\" class=\"img-responsive wp-image-469689\" srcset=\"https://theme-fusion.com/wp-content/uploads/2018/06/edit_hire_me-200x148.png 200w, https://theme-fusion.com/wp-content/uploads/2018/06/edit_hire_me-400x296.png 400w, https://theme-fusion.com/wp-content/uploads/2018/06/edit_hire_me-600x445.png 600w, https://theme-fusion.com/wp-content/uploads/2018/06/edit_hire_me-800x593.png 800w, https://theme-fusion.com/wp-content/uploads/2018/06/edit_hire_me-1200x889.png 1200w\" sizes=\"(max-width: 900px) 100vw, 1200px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"fusion-text\"><p>When creating your own contact form, take a minute to <a href=\"http://contactform7.com/docs/\" target=\"_blank\" rel=\"noopener\">read through the documentation</a>, making sure you&#8217;ve carried out the full setup process – otherwise your emails may reach you late (or not at all).</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:50px;\"></div><div class=\"fusion-title title fusion-sep-none fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:20px;\"><h3 class=\"title-heading-left\">Conclusion</h3></div><div class=\"fusion-text\"><p>Overflowing creative juices are all well and good, but creating a website to match your stunning work might just be a little too overwhelming. However, that shouldn’t stop you from being able to create a stellar website.</p>\n<p><a href=\"https://themeforest.net/item/avada-responsive-multipurpose-theme/2833226?ref=ThemeFusion\" target=\"_blank\" rel=\"noopener\">Avada</a> includes a number of <a href=\"http://avada.theme-fusion.com/demos/\" target=\"_blank\" rel=\"noopener\">demo sites</a> to help spark your creativity, and here we’ve presented four elements you can find on a great photography website, all achievable within Avada’s <a href=\"http://avada.theme-fusion.com/photography/\" target=\"_blank\" rel=\"noopener\">Photography demo</a>:</p>\n</div><ul class=\"fusion-checklist fusion-checklist-7 fusion-checklist-divider\" style=\"font-size:16px;line-height:27.2px;\"><li class=\"fusion-li-item\" style=\"border-bottom-color:#e0dede\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-flag-checkered fas\" style=\"color:#424242;\"></i></span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">\n<p>Stunning and prominent visuals</p>\n</div></li><li class=\"fusion-li-item\" style=\"border-bottom-color:#e0dede\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-flag-checkered fas\" style=\"color:#424242;\"></i></span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">An easy to navigate portfolio</div></li><li class=\"fusion-li-item\" style=\"border-bottom-color:#e0dede\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-flag-checkered fas\" style=\"color:#424242;\"></i></span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">A captivating About page</div></li><li class=\"fusion-li-item\" style=\"border-bottom-color:#e0dede\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-flag-checkered fas\" style=\"color:#424242;\"></i></span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">A compelling Contact page</div></li></ul><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"fusion-text\"><p>What elements do you consider vital for a great photography website? Share your views in the comments section below!</p>\n<p><em>Image credit: <a href=\"https://pixabay.com/en/camera-photography-lens-equipment-801924/\" target=\"_blank\" rel=\"noopener\">Unsplash</a>.</em></p>\n</div><div class=\"fusion-clearfix\"></div>\n\n					</div>\n				</div></div></div>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:79:\"https://theme-fusion.com/key-elements-great-photography-wordpress-website/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:2;a:6:{s:4:\"data\";s:48:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n		\n		\n				\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:77:\"The 500 Internal Server Error: Why It Happens, and How to Fix It in WordPress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:72:\"https://theme-fusion.com/how-to-fix-500-internal-server-error-wordpress/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:80:\"https://theme-fusion.com/how-to-fix-500-internal-server-error-wordpress/#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 08 Jun 2018 17:08:53 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:3:{i:0;a:5:{s:4:\"data\";s:9:\"WordPress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:25:\"500 Internal server error\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:7:\"hosting\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:33:\"http://theme-fusion.com/?p=406344\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:339:\"In a previous post, we looked at how to combat the dreaded White Screen of Death (WSoD) – but that’s not the only error that can ravage your WordPress website and leave you tearing your hair out. The 500 Internal Server error is just as damaging (and potentially confusing) to fix. With the WSoD we had nothing at all &#91;...&#93;\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:10:\"Tom Rankin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:36328:\"<div class=\"fusion-fullwidth fullwidth-box nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\"  style=\'background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;\'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1  fusion-one-full fusion-column-first fusion-column-last 1_1\"  style=\'margin-top:20px;margin-bottom:20px;\'>\n					<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"  data-bg-url=\"\">\n						<div class=\"fusion-text\"><p><a href=\"http://theme-fusion.com/how-to-fix-white-screen-of-death-wordpress/\" target=\"_blank\" rel=\"noopener\">In a previous post</a>, we looked at how to combat the dreaded White Screen of Death (WSoD) – but that’s not the only error that can ravage your WordPress website and leave you tearing your hair out. The 500 Internal Server error is just as damaging (and potentially confusing) to fix.</p>\n<p><span id=\"more-406344\"></span></p>\n<p>With the WSoD we had nothing at all to go on, but with this error we at least have its name – and just like the WSoD, there’s a logical process you can go through to put it in its place.</p>\n<p>In this post, we’ll look at how to diagnose and fix the error by running through five logical steps to get your site back online. Firstly though, let’s look at what the error is, and its cause.</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:50px;\"></div><div class=\"fusion-title title fusion-sep-none fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:20px;\"><h3 class=\"title-heading-left\">What Causes the 500 Internal Server Error?</h3></div><div class=\"fusion-text\"><p>While it may seem confusing on the surface, the 500 Internal Server error is simply your site&#8217;s equivalent of telling a doctor &#8220;I&#8217;m sick&#8221;. There are many potential causes, but you&#8217;ll usually find that the error is down to one of the following three reasons:</p>\n</div><ul class=\"fusion-checklist fusion-checklist-8 fusion-checklist-divider\" style=\"font-size:16px;line-height:27.2px;\"><li class=\"fusion-li-item\" style=\"border-bottom-color:#e0dede\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-exclamation-triangle fas\" style=\"color:#a5223a;\"></i></span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">\n<p>Corrupted files or folders.</p>\n</div></li><li class=\"fusion-li-item\" style=\"border-bottom-color:#e0dede\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-exclamation-triangle fas\" style=\"color:#a5223a;\"></i></span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">A low memory limit set by your hosting company.</div></li><li class=\"fusion-li-item\" style=\"border-bottom-color:#e0dede\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-exclamation-triangle fas\" style=\"color:#a5223a;\"></i></span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">Incompatibility between a theme and a plugin, or between plugins.</div></li></ul><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"fusion-text\"><p>Now we know the likely causes, we can begin to formulate a plan to banish the 500 Internal Server error for good. Let&#8217;s take a look!</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:50px;\"></div><div class=\"fusion-title title fusion-sep-none fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:20px;\"><h3 class=\"title-heading-left\">5 Steps to Fix the 500 Internal Server Error on Your WordPress Website</h3></div><div class=\"fusion-text\"><p>While there are five steps outlined below, you may not need to carry out every one. You can tackle them in any order you choose – we&#8217;ve just presented them from most to least likely – so feel free to go &#8216;off-piste&#8217; if you suspect a certain reason for the error.</p>\n<p>Also, before you begin to carry out these steps, make sure your website is <a href=\"https://theme-fusion.com/documentation/avada/install-update/backing-site-theme-options/\" target=\"_blank\" rel=\"noopener\">backed up</a>, and you&#8217;re up to speed on using a <a href=\"https://www.siteground.co.uk/tutorials/ftp/\" target=\"_blank\" rel=\"noopener\">File Transfer Protocol (FTP)</a> manager (don&#8217;t worry, they&#8217;re not as scary as you think). Throughout this post, we&#8217;ll be using <a href=\"https://filezilla-project.org/\" target=\"_blank\" rel=\"noopener\">FileZilla</a> – which is free and open-source – although other solutions are available.</p>\n<p>With the above housekeeping out of the way, let&#8217;s now take a look at the five steps.</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:50px;\"></div><div class=\"fusion-title title fusion-sep-none fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:20px;\"><h3 class=\"title-heading-left\">Step 1: Modify Your Memory Limit</h3></div><div class=\"fusion-text\"><p>Simply put, memory is allocated by your hosting provider to various parts of your WordPress installation, and if it&#8217;s too low it can potentially cause the 500 Internal Server error. Note that some hosts don&#8217;t provide options for you to adjust your memory within your hosting panel, so you may have to contact them directly to complete this step.</p>\n<p>To start, open your FTP manager, connect to your server using the credentials found within your host&#8217;s admin panel, and click <em>Quickconnect</em>:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-31\"><a href=\"https://theme-fusion.com/wp-content/uploads/2016/06/ftp-connect.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[7a39a5b17332a6bc6eb]\"><img src=\"https://theme-fusion.com/wp-content/uploads/2016/06/ftp-connect.png\" width=\"1566\" height=\"254\" alt=\"Logging into your FTP manager.\" class=\"img-responsive wp-image-406181\" srcset=\"https://theme-fusion.com/wp-content/uploads/2016/06/ftp-connect-200x32.png 200w, https://theme-fusion.com/wp-content/uploads/2016/06/ftp-connect-400x65.png 400w, https://theme-fusion.com/wp-content/uploads/2016/06/ftp-connect-600x97.png 600w, https://theme-fusion.com/wp-content/uploads/2016/06/ftp-connect-800x130.png 800w, https://theme-fusion.com/wp-content/uploads/2016/06/ftp-connect-1200x195.png 1200w, https://theme-fusion.com/wp-content/uploads/2016/06/ftp-connect.png 1566w\" sizes=\"(max-width: 900px) 100vw, 1566px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;\"></div><div class=\"fusion-text\"><p>Your files and folders are displayed on the right-hand side. Navigate to your &#8216;home&#8217; folder (likely called <em>public_html</em> or <em>www</em>), find the <em>wp-config.php</em> file, then right-click and select <em>View/Edit</em>, choosing the default text editor if prompted:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-32\"><a href=\"https://theme-fusion.com/wp-content/uploads/2016/06/view-edit-option.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[053418dd52356d22912]\"><img src=\"https://theme-fusion.com/wp-content/uploads/2016/06/view-edit-option.png\" width=\"1262\" height=\"158\" alt=\"The config menu with View/Edit highlighted.\" class=\"img-responsive wp-image-406620\" srcset=\"https://theme-fusion.com/wp-content/uploads/2016/06/view-edit-option-200x25.png 200w, https://theme-fusion.com/wp-content/uploads/2016/06/view-edit-option-400x50.png 400w, https://theme-fusion.com/wp-content/uploads/2016/06/view-edit-option-600x75.png 600w, https://theme-fusion.com/wp-content/uploads/2016/06/view-edit-option-800x100.png 800w, https://theme-fusion.com/wp-content/uploads/2016/06/view-edit-option-1200x150.png 1200w, https://theme-fusion.com/wp-content/uploads/2016/06/view-edit-option.png 1262w\" sizes=\"(max-width: 900px) 100vw, 1262px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;\"></div><div class=\"fusion-text\"><p>Once open, type the following code into the file on the next line after the opening <strong>&lt;?php</strong></p>\n</div><style type=\"text/css\" scopped=\"scopped\">.fusion-syntax-highlighter-1 > .CodeMirror .CodeMirror-gutters { background-color: ; }.fusion-syntax-highlighter-1 > .CodeMirror .CodeMirror-linenumber { color: ; }</style><div class=\"fusion-syntax-highlighter-container fusion-syntax-highlighter-1 fusion-syntax-highlighter-theme-light\" style=\"opacity:0;margin-top:0px;margin-left:0px;margin-bottom:0px;margin-right:0px;font-size:14px;border-width:1px;border-style:solid;border-color:#e0dede;\"><div class=\"syntax-highlighter-copy-code\"><span class=\"syntax-highlighter-copy-code-title\" data-id=\"fusion_syntax_highlighter_1\" style=\"font-size:14px;\">Copy to Clipboard</span></div><textarea class=\"fusion-syntax-highlighter-textarea\" id=\"fusion_syntax_highlighter_1\" data-readOnly=\"nocursor\" data-lineNumbers=\"1\" data-lineWrapping=\"\" data-theme=\"default\" data-mode=\"text/x-php\">define(‘WP_MEMORY_LIMIT’, ‘128M’);</textarea></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"fusion-text\"><p>This allocates more memory to your WordPress installation, so save the file and navigate to your site to check if it&#8217;s back online. If not, move onto the next step.</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:50px;\"></div><div class=\"fusion-title title fusion-sep-none fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:20px;\"><h3 class=\"title-heading-left\">Step 2: Check Your <em>.htaccess</em> File for Corrupt Data</h3></div><div class=\"fusion-text\"><p>Your <a href=\"https://codex.wordpress.org/htaccess\" target=\"_blank\" rel=\"noopener\"><em>.htaccess</em> file</a> is a configuration file for your website&#8217;s host server, and it can be easily corrupted by any number of site changes. Fortunately, it&#8217;s also easy to troubleshoot.</p>\n<p>Firstly, navigate to your home folder using your FTP manager, and look for the <em>.htaccess</em> file. If you don&#8217;t see it, you&#8217;ll need to select <em>Server &gt; Force showing hidden files</em> in your FTP manager&#8217;s toolbar:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-33\"><a href=\"https://theme-fusion.com/wp-content/uploads/2016/06/hidden-files-2.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[499c509401c69adde8c]\"><img src=\"https://theme-fusion.com/wp-content/uploads/2016/06/hidden-files-2.png\" width=\"1208\" height=\"338\" alt=\"Showing hidden files using FileZilla.\" class=\"img-responsive wp-image-406625\" srcset=\"https://theme-fusion.com/wp-content/uploads/2016/06/hidden-files-2-200x56.png 200w, https://theme-fusion.com/wp-content/uploads/2016/06/hidden-files-2-400x112.png 400w, https://theme-fusion.com/wp-content/uploads/2016/06/hidden-files-2-600x168.png 600w, https://theme-fusion.com/wp-content/uploads/2016/06/hidden-files-2-800x224.png 800w, https://theme-fusion.com/wp-content/uploads/2016/06/hidden-files-2-1200x336.png 1200w, https://theme-fusion.com/wp-content/uploads/2016/06/hidden-files-2.png 1208w\" sizes=\"(max-width: 900px) 100vw, 1208px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;\"></div><div class=\"fusion-text\"><p>Once you&#8217;ve found it, right-click and rename it to <em>.htaccess.bak</em>:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-34\"><a href=\"https://theme-fusion.com/wp-content/uploads/2016/06/htaccess-backup.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[93cb5e8d8a2df996281]\"><img src=\"https://theme-fusion.com/wp-content/uploads/2016/06/htaccess-backup.png\" width=\"1078\" height=\"204\" alt=\"Renaming the .htaccess file.\" class=\"img-responsive wp-image-406626\" srcset=\"https://theme-fusion.com/wp-content/uploads/2016/06/htaccess-backup-200x38.png 200w, https://theme-fusion.com/wp-content/uploads/2016/06/htaccess-backup-400x76.png 400w, https://theme-fusion.com/wp-content/uploads/2016/06/htaccess-backup-600x114.png 600w, https://theme-fusion.com/wp-content/uploads/2016/06/htaccess-backup-800x151.png 800w, https://theme-fusion.com/wp-content/uploads/2016/06/htaccess-backup.png 1078w\" sizes=\"(max-width: 900px) 100vw, 1078px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;\"></div><div class=\"fusion-text\"><p>This effectively removes the file from your WordPress installation, so we&#8217;ll need to create a new one. Head to your WordPress dashboard, and navigate to <strong><em>Settings &gt; Permalinks</em></strong></p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-35\"><a href=\"https://theme-fusion.com/wp-content/uploads/2016/06/permalinks-tab-1.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[a64eb57e660ee015b97]\"><img src=\"https://theme-fusion.com/wp-content/uploads/2016/06/permalinks-tab-1.png\" width=\"1294\" height=\"434\" alt=\"The Permalinks tab in the WordPress dashboard.\" class=\"img-responsive wp-image-406627\" srcset=\"https://theme-fusion.com/wp-content/uploads/2016/06/permalinks-tab-1-200x67.png 200w, https://theme-fusion.com/wp-content/uploads/2016/06/permalinks-tab-1-400x134.png 400w, https://theme-fusion.com/wp-content/uploads/2016/06/permalinks-tab-1-600x201.png 600w, https://theme-fusion.com/wp-content/uploads/2016/06/permalinks-tab-1-800x268.png 800w, https://theme-fusion.com/wp-content/uploads/2016/06/permalinks-tab-1-1200x402.png 1200w, https://theme-fusion.com/wp-content/uploads/2016/06/permalinks-tab-1.png 1294w\" sizes=\"(max-width: 900px) 100vw, 1294px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;\"></div><div class=\"fusion-text\"><p>Scroll down to the bottom of the page and click <em>Save Changes</em>. Doing this will trigger WordPress to create a new <em>.htaccess </em>file.</p>\n<p>Now check out your site. If you&#8217;re still getting the error, let&#8217;s move on!</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:50px;\"></div><div class=\"fusion-title title fusion-sep-none fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:20px;\"><h3 class=\"title-heading-left\">Step 3: Check for Incompatible Themes and Plugins</h3></div><div class=\"fusion-text\"><p>Plugins and themes go hand in hand with WordPress, but they can also be the cause of the 500 Internal Server error. That being said, the process you take to troubleshoot them depends on whether you can access your WordPress dashboard. If you can&#8217;t, you&#8217;ll need to troubleshoot your themes and plugins via FTP – our previous article on the <a href=\"https://theme-fusion.com/how-to-fix-white-screen-of-death-wordpress/\" target=\"_blank\" rel=\"noopener\">White Screen of Death</a> has the full instructions to do that. However, if you <em>can </em>access your dashboard, it makes your job a little easier.</p>\n<p>Firstly, navigate to <em>Plugins &gt; Installed Plugins</em>, where you&#8217;ll see the list of plugins you currently have installed. Here, click the checkbox underneath the <em>Bulk Actions</em> drop-down to select every plugin, choose <em>Deactivate</em> from the drop-down, then click <em>Apply</em> to deactivate them all:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-36\"><a href=\"https://theme-fusion.com/wp-content/uploads/2016/06/deactivate-dropdown.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[b8ac97241707d23afa0]\"><img src=\"https://theme-fusion.com/wp-content/uploads/2016/06/deactivate-dropdown.png\" width=\"1540\" height=\"360\" alt=\"The Bulk Actions drop-down.\" class=\"img-responsive wp-image-406628\" srcset=\"https://theme-fusion.com/wp-content/uploads/2016/06/deactivate-dropdown-200x47.png 200w, https://theme-fusion.com/wp-content/uploads/2016/06/deactivate-dropdown-400x94.png 400w, https://theme-fusion.com/wp-content/uploads/2016/06/deactivate-dropdown-600x140.png 600w, https://theme-fusion.com/wp-content/uploads/2016/06/deactivate-dropdown-800x187.png 800w, https://theme-fusion.com/wp-content/uploads/2016/06/deactivate-dropdown-1200x281.png 1200w, https://theme-fusion.com/wp-content/uploads/2016/06/deactivate-dropdown.png 1540w\" sizes=\"(max-width: 900px) 100vw, 1540px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;\"></div><div class=\"fusion-text\"><p>Check your site again, and if the error has disappeared, a plugin <em>was</em> the cause. At this point, activate each plugin one at a time and check your site until you root out the troublemaker.</p>\n<p>If the problem plugin is vital to your workflow, you have a few options. You could try updating to the latest version, reaching out to the developer in question for advice, or finding an alternative. If the plugin <em>isn&#8217;t</em> vital, we advise you simply delete it.</p>\n<p>If you still have the error having checked your plugins, you&#8217;ll need to check your themes. Navigate to <em>Appearance &gt; Themes</em>, and activate a default WordPress theme, such as <a href=\"https://wordpress.org/themes/twentysixteen/\" target=\"_blank\" rel=\"noopener\">Twenty Sixteen</a>:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span class=\"fusion-imageframe imageframe-none imageframe-37\"><a href=\"https://theme-fusion.com/wp-content/uploads/2016/06/activate-theme-1.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[ee31679130fa6416b88]\"><img src=\"https://theme-fusion.com/wp-content/uploads/2016/06/activate-theme-1.png\" width=\"1460\" height=\"640\" alt=\"The Activate button in Twenty Sixteen.\" class=\"img-responsive wp-image-406629\" srcset=\"https://theme-fusion.com/wp-content/uploads/2016/06/activate-theme-1-200x88.png 200w, https://theme-fusion.com/wp-content/uploads/2016/06/activate-theme-1-400x175.png 400w, https://theme-fusion.com/wp-content/uploads/2016/06/activate-theme-1-600x263.png 600w, https://theme-fusion.com/wp-content/uploads/2016/06/activate-theme-1-800x351.png 800w, https://theme-fusion.com/wp-content/uploads/2016/06/activate-theme-1-1200x526.png 1200w, https://theme-fusion.com/wp-content/uploads/2016/06/activate-theme-1.png 1460w\" sizes=\"(max-width: 900px) 100vw, 1460px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;\"></div><div class=\"fusion-text\"><p>Check your site again, and if the error has gone, your current theme was at fault. As with plugins, you could try updating the theme or contacting the developer for advice – but if that was fruitless, you&#8217;ll likely need a new theme. The <a href=\"https://themeforest.net/item/avada-responsive-multipurpose-theme/2833226?ref=ThemeFusion\" target=\"_blank\" rel=\"noopener\">Avada</a> WordPress theme is our first choice (naturally!), and comes with regular updates and high quality support.</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:50px;\"></div><div class=\"fusion-title title fusion-sep-none fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:20px;\"><h3 class=\"title-heading-left\">Step 4: Upload Fresh Core WordPress Folders</h3></div><div class=\"fusion-text\"><p>Files and folders can easily become corrupted from the numerous data transfers that take place when running WordPress, but fortunately, they&#8217;re easily fixed. First of all, download <a href=\"https://wordpress.org/download/\" target=\"_blank\" rel=\"noopener\">a fresh copy of WordPress</a>, and extract the resulting ZIP file into its uncompressed form:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-38\"><a href=\"https://theme-fusion.com/wp-content/uploads/2016/06/extract-wordpress-1-1.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[6bace4e04e97e80e243]\"><img src=\"https://theme-fusion.com/wp-content/uploads/2016/06/extract-wordpress-1-1.png\" width=\"1024\" height=\"340\" alt=\"An extracted ZIP file.\" class=\"img-responsive wp-image-406631\" srcset=\"https://theme-fusion.com/wp-content/uploads/2016/06/extract-wordpress-1-1-200x66.png 200w, https://theme-fusion.com/wp-content/uploads/2016/06/extract-wordpress-1-1-400x133.png 400w, https://theme-fusion.com/wp-content/uploads/2016/06/extract-wordpress-1-1-600x199.png 600w, https://theme-fusion.com/wp-content/uploads/2016/06/extract-wordpress-1-1-800x266.png 800w, https://theme-fusion.com/wp-content/uploads/2016/06/extract-wordpress-1-1.png 1024w\" sizes=\"(max-width: 900px) 100vw, 1024px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;\"></div><div class=\"fusion-text\"><p>From here, open your FTP manager and connect to your server. Navigate to your website&#8217;s root folder on the right hand side, and from the left, locate your fresh WordPress folder on your computer:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-39\"><a href=\"https://theme-fusion.com/wp-content/uploads/2016/06/transfer-files-1.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[e6cfbe4fe6c43d77981]\"><img src=\"https://theme-fusion.com/wp-content/uploads/2016/06/transfer-files-1.png\" width=\"1222\" height=\"262\" alt=\"The home folder and local computer files within FileZilla.\" class=\"img-responsive wp-image-406632\" srcset=\"https://theme-fusion.com/wp-content/uploads/2016/06/transfer-files-1-200x43.png 200w, https://theme-fusion.com/wp-content/uploads/2016/06/transfer-files-1-400x86.png 400w, https://theme-fusion.com/wp-content/uploads/2016/06/transfer-files-1-600x129.png 600w, https://theme-fusion.com/wp-content/uploads/2016/06/transfer-files-1-800x172.png 800w, https://theme-fusion.com/wp-content/uploads/2016/06/transfer-files-1-1200x257.png 1200w, https://theme-fusion.com/wp-content/uploads/2016/06/transfer-files-1.png 1222w\" sizes=\"(max-width: 900px) 100vw, 1222px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;\"></div><div class=\"fusion-text\"><p>Right-click the <em>wp-admin</em> and <em>wp-includes</em> folders, select <em>Upload</em>, and wait for the files to transfer across. Once complete, check your site again. If you&#8217;re still experiencing the error, move onto the next step.</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:50px;\"></div><div class=\"fusion-title title fusion-sep-none fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:20px;\"><h3 class=\"title-heading-left\">Step 5: Check Your File Permissions</h3></div><div class=\"fusion-text\"><p>Finally, your WordPress file permissions may be set incorrectly – and while rare, this <em>has</em> been known to cause the error. While <a href=\"https://premium.wpmudev.org/blog/understanding-file-permissions/\" target=\"_blank\" rel=\"noopener\">getting in-depth</a> on file permissions is outside the scope of this post, we can at least show you how files and folders are meant to look.</p>\n<p>Firstly, you can view permissions by right-clicking <em>File permissions…</em> on any file or folder within your FTP manager:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-40\"><a href=\"https://theme-fusion.com/wp-content/uploads/2016/06/file-permissions-1.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[f0a23998028521b76bb]\"><img src=\"https://theme-fusion.com/wp-content/uploads/2016/06/file-permissions-1.png\" width=\"1054\" height=\"504\" alt=\"Accessing file permissions from the right-click menu.\" class=\"img-responsive wp-image-406634\" srcset=\"https://theme-fusion.com/wp-content/uploads/2016/06/file-permissions-1-200x96.png 200w, https://theme-fusion.com/wp-content/uploads/2016/06/file-permissions-1-400x191.png 400w, https://theme-fusion.com/wp-content/uploads/2016/06/file-permissions-1-600x287.png 600w, https://theme-fusion.com/wp-content/uploads/2016/06/file-permissions-1-800x383.png 800w, https://theme-fusion.com/wp-content/uploads/2016/06/file-permissions-1.png 1054w\" sizes=\"(max-width: 900px) 100vw, 1054px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;\"></div><div class=\"fusion-text\"><p>You&#8217;ll notice a three-digit number, which represents the permission in question. Folders should look like this…</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-41\"><a href=\"https://theme-fusion.com/wp-content/uploads/2016/06/folder-perm-1.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[fc1b5e2e5629f66ba48]\" data-title=\"folder-perm-1\" title=\"folder-perm-1\"><img src=\"https://theme-fusion.com/wp-content/uploads/2016/06/folder-perm-1.png\" width=\"1208\" height=\"1006\" alt=\"\" class=\"img-responsive wp-image-406783\" srcset=\"https://theme-fusion.com/wp-content/uploads/2016/06/folder-perm-1-200x167.png 200w, https://theme-fusion.com/wp-content/uploads/2016/06/folder-perm-1-400x333.png 400w, https://theme-fusion.com/wp-content/uploads/2016/06/folder-perm-1-600x500.png 600w, https://theme-fusion.com/wp-content/uploads/2016/06/folder-perm-1-800x666.png 800w, https://theme-fusion.com/wp-content/uploads/2016/06/folder-perm-1-1200x999.png 1200w, https://theme-fusion.com/wp-content/uploads/2016/06/folder-perm-1.png 1208w\" sizes=\"(max-width: 900px) 100vw, 1208px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;\"></div><div class=\"fusion-text\"><p>…and files should look like this:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-42\"><a href=\"https://theme-fusion.com/wp-content/uploads/2016/06/file-perm-1.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[50dac07c88068fbef67]\"><img src=\"https://theme-fusion.com/wp-content/uploads/2016/06/file-perm-1.png\" width=\"1202\" height=\"800\" alt=\"An example of correct file permissions.\" class=\"img-responsive wp-image-406784\" srcset=\"https://theme-fusion.com/wp-content/uploads/2016/06/file-perm-1-200x133.png 200w, https://theme-fusion.com/wp-content/uploads/2016/06/file-perm-1-400x266.png 400w, https://theme-fusion.com/wp-content/uploads/2016/06/file-perm-1-600x399.png 600w, https://theme-fusion.com/wp-content/uploads/2016/06/file-perm-1-800x532.png 800w, https://theme-fusion.com/wp-content/uploads/2016/06/file-perm-1-1200x799.png 1200w, https://theme-fusion.com/wp-content/uploads/2016/06/file-perm-1.png 1202w\" sizes=\"(max-width: 900px) 100vw, 1202px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;\"></div><div class=\"fusion-text\"><p>It&#8217;s worth mentioning that if you&#8217;re uncomfortable with carrying out file permission checks (understandable given the work involved), you might want skip this step and read our final section.</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:50px;\"></div><div class=\"fusion-title title fusion-sep-none fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:20px;\"><h3 class=\"title-heading-left\">What to Do if You Can’t Fix the 500 Internal Server Error</h3></div><div class=\"fusion-text\"><p>If all else fails, there&#8217;s little else you can personally do. If <a href=\"http://www.refreshyourcache.com/en/home/\" target=\"_blank\" rel=\"noopener\">clearing your browser&#8217;s cache</a> doesn&#8217;t solve the error, you&#8217;ll need to contact your hosting provider&#8217;s support team for assistance. If they&#8217;re <a href=\"https://theme-fusion.com/hosting/\" target=\"_blank\" rel=\"noopener\">trusted and reliable</a>, they&#8217;ll get you back up and running in no time.</p>\n<p>You may also want to <a href=\"http://www.inmotionhosting.com/support/website/wordpress/turning-on-wordpress-debugging\" target=\"_blank\" rel=\"noopener\">turn on debug mode</a>, so that your hosting provider has as much to go on as possible, and clearly state the steps you&#8217;ve already taken. After all, the quicker you can resolve the error, the faster you&#8217;re back online.</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:50px;\"></div><div class=\"fusion-title title fusion-sep-none fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:20px;\"><h3 class=\"title-heading-left\">Conclusion</h3></div><div class=\"fusion-text\"><p>Much like the <a href=\"http://theme-fusion.com/how-to-fix-white-screen-of-death-wordpress/\" target=\"_blank\" rel=\"noopener\">White Screen of Death</a> discussed previously, the 500 Internal Server error can play havoc with your sanity and have you waving the white flag in defeat if you don’t know how to fix it.</p>\n<p>However, with our guide and a few logical steps, you’ll be able to send the error back from where it came. Let&#8217;s recap the steps you should take:</p>\n</div><ul class=\"fusion-checklist fusion-checklist-9 fusion-checklist-divider\" style=\"font-size:16px;line-height:27.2px;\"><li class=\"fusion-li-item\" style=\"border-bottom-color:#e0dede\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" style=\"color:#424242;\"></i></span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">\n<p>Modify your memory limit.</p>\n</div></li><li class=\"fusion-li-item\" style=\"border-bottom-color:#e0dede\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" style=\"color:#424242;\"></i></span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">Check for corrupted data in your <em>.htaccess</em> file.</div></li><li class=\"fusion-li-item\" style=\"border-bottom-color:#e0dede\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" style=\"color:#424242;\"></i></span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">Check for incompatible themes and plugins.</div></li><li class=\"fusion-li-item\" style=\"border-bottom-color:#e0dede\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" style=\"color:#424242;\"></i></span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">Upload fresh <em>wp-includes</em> and <em>wp-admin</em> folders.</div></li><li class=\"fusion-li-item\" style=\"border-bottom-color:#e0dede\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" style=\"color:#424242;\"></i></span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">Check the permissions for files and folders.</div></li></ul><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"fusion-text\"><p><em>Image credit: <a href=\"https://pixabay.com/en/padlock-lock-chain-key-security-597495/\" target=\"_blank\" rel=\"noopener\">stevepb</a>.</em></p>\n</div><div class=\"fusion-clearfix\"></div>\n\n					</div>\n				</div></div></div>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:77:\"https://theme-fusion.com/how-to-fix-500-internal-server-error-wordpress/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:3;a:6:{s:4:\"data\";s:48:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n		\n		\n				\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:40:\"Avada 5.5.2 And Its Intuitive GDPR Tools\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:66:\"https://theme-fusion.com/avada-5-5-2-and-its-intuitive-gdpr-tools/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:75:\"https://theme-fusion.com/avada-5-5-2-and-its-intuitive-gdpr-tools/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 23 May 2018 13:20:27 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:3:{i:0;a:5:{s:4:\"data\";s:5:\"Avada\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:14:\"Fusion Builder\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:4:\"GDPR\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:34:\"https://theme-fusion.com/?p=445634\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:365:\"What Is GDPR Exactly? The General Data Protection Regulation (GDPR) is Europe\'s new framework for data protection laws, replacing the 1995 data protection directive. EU legislation says that is designed to harmonise data privacy laws across Europe and that its main purpose is to give greater protection and rights to individuals. After publication of &#91;...&#93;\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:12:\"maximusmedia\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:26351:\"<div class=\"fusion-fullwidth fullwidth-box nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\"  style=\'background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;\'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1  fusion-one-full fusion-column-first fusion-column-last 1_1\"  style=\'margin-top:20px;margin-bottom:20px;\'>\n					<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"  data-bg-url=\"\">\n						<div class=\"fusion-title title fusion-sep-none fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:1em;\"><h3 class=\"title-heading-left\">What Is GDPR Exactly?</h3></div><div class=\"fusion-text\"><p>The General Data Protection Regulation (GDPR) is Europe&#8217;s new framework for data protection laws, replacing the <a href=\"http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX:31995L0046:en:HTML\" target=\"_blank\" rel=\"noopener\">1995 data protection directive</a>. EU legislation says that is designed to harmonise data privacy laws across Europe and that its main purpose is to give greater protection and rights to individuals. After publication of GDPR in May 2016, it will come into force on <strong>May 25, 2018</strong>.</p>\n<p>In a nutshell, GDPR protects user data in just about every conceivable way. Both personal data and sensitive personal data are covered. Sensitive personal data is easier to describe, as the usual suspects like genetic data, information about political views, sexual orientation, religion etc, belong to that category. Personal data, more or less, means any information that can be used to identify a person, starting with name and address and can also include email and IP addresses.</p>\n</div><div class=\"fusion-title title fusion-sep-none fusion-title-size-four\" style=\"margin-top:2em;margin-bottom:1em;\"><h4 class=\"title-heading-left\"><strong>Who Is Affected By GDPR?</strong></h4></div><div class=\"fusion-text\"><p>In short, every company, organization and individual that are processing or controlling datasets of their customers or website visitors will be covered by GDPR. It will affect any business that does have customers who reside in the EU.</p>\n</div><div class=\"fusion-title title fusion-sep-none fusion-title-size-four\" style=\"margin-top:2em;margin-bottom:1em;\"><h4 class=\"title-heading-left\"><strong>What Does GDPR Entail?</strong></h4></div><div class=\"fusion-text\"><p>In order to be GDPR-compliant companies must handle customer data with the utmost care and attention. However, that alone is not enough, and customers have to be provided with tools to control, edit and also delete any information pertaining to them. Furthermore, any data that is handled has to be protected, meaning that anonymization and encryption are two important aspects that come into play. Another very important factor is that customers have to be asked for their consent explicitly, before their data is collected and processed.</p>\n</div><div class=\"fusion-title title fusion-sep-none fusion-title-size-four\" style=\"margin-top:2em;margin-bottom:1em;\"><h4 class=\"title-heading-left\"><strong>Further Reading</strong></h4></div><ul class=\"fusion-checklist fusion-checklist-10\" style=\"font-size:16px;line-height:27.2px;\"><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-link fas\" style=\"color:#65bc7b;\"></i></span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><a href=\"http://ec.europa.eu/justice/data-protection/reform/files/regulation_oj_en.pdf\" target=\"_blank\" rel=\"noopener\">Full text of the GDPR</a></div></li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-link fas\" style=\"color:#65bc7b;\"></i></span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><a href=\"https://ec.europa.eu/info/law/law-topic/data-protection_en\" target=\"_blank\" rel=\"noopener\">Data Protection Website from the European Commision</a></div></li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-link fas\" style=\"color:#65bc7b;\"></i></span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><a href=\"https://en.wikipedia.org/wiki/General_Data_Protection_Regulation\" target=\"_blank\" rel=\"noopener\">Wikipedia Artilce on GDPR</a></div></li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-link fas\" style=\"color:#65bc7b;\"></i></span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><a href=\"http://www.wired.co.uk/article/what-is-gdpr-uk-eu-legislation-compliance-summary-fines-2018\">Article from Wired</a></div></li></ul><div class=\"fusion-title title fusion-sep-none fusion-title-size-three\" style=\"margin-top:2em;margin-bottom:1em;\"><h3 class=\"title-heading-left\">Responsibility Of Compliance For Websites</h3></div><div class=\"fusion-text\"><p>It&#8217;s important to note that it is the responsibility of every company or website owner to prepare their sites for GDPR compliance. It is not the duty of any framework used to create and manage a websites compliance, solely. In almost all cases a lot of manual fine tuning will be needed. Generally speaking, that means there is no use in asking &#8220;Is WordPress GDPR compliant?&#8221; or &#8220;Is Avada GDPR compliant?&#8221;. For example, Avada itself will never be violating the GDPR criteria as it does not collect any data. It is a powerful tool to create websites, and the end users website is what will collect data and the data collected will be different for every usecase.</p>\n<p>Does that mean that WordPress and Avada users are left alone in their fight for compliancy? No, not at all!</p>\n</div><div class=\"fusion-title title fusion-sep-none fusion-title-size-three\" style=\"margin-top:2em;margin-bottom:1em;\"><h3 class=\"title-heading-left\">WordPress And Its GDPR tools</h3></div><div class=\"fusion-text\"><p>An article about <a href=\"https://wordpress.org/news/2018/05/wordpress-4-9-6-privacy-and-maintenance-release/\" target=\"_blank\" rel=\"noopener\">GDPR Compliance Tools in WordPress</a> was posted on WordPress.org shedding light on the new privacy features that WordPress has added to its latest release 4.9.6, which shipped on May 17, 2018.</p>\n<p>The main features are new areas for handling data export and erasure requests, a new privacy policy page and also a consent checkbox for the comments form.</p>\n</div><div class=\"fusion-title title fusion-sep-none fusion-title-size-three\" style=\"margin-top:2em;margin-bottom:1em;\"><h3 class=\"title-heading-left\">Avada 5.5.2 And Its New Intuitive GDPR Tools</h3></div><div class=\"fusion-text\"><p>On top of the new WordPress features, ThemeFusion decided that we wanted to give our userbase even more possibilities to get their sites GDPR compliant. In the following we want to present you the main new features in <a href=\"https://themeforest.net/item/avada-responsive-multipurpose-theme/2833226?ref=ThemeFusion\" target=\"_blank\" rel=\"noopener\">Avada 5.5.2</a></p>\n</div><div class=\"fusion-title title fusion-sep-none fusion-title-size-four\" style=\"margin-top:2em;margin-bottom:1em;\"><h4 class=\"title-heading-left\"><strong>Google Fonts</strong></h4></div><div class=\"fusion-text\"><p>When you are using Google fonts that usually mean retrieving the font files from their API, which includes sending the IP addresses of your users <em>(which are considered to be private data)</em> to Google. You might find that circumstance worrisome, but at the same time you don&#8217;t want to do without the nice typography options Google fonts offer. <a href=\"https://themeforest.net/item/avada-responsive-multipurpose-theme/2833226?ref=ThemeFusion\" target=\"_blank\" rel=\"noopener\">Avada</a> to the aid. We have added a new Theme Option that easily allows you to decide whether Google fonts should retrieved via the Google fonts API, or if they should be hosted locally on your server. View the new Theme Option below.</p>\n</div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-43\"><a href=\"https://theme-fusion.com/wp-content/uploads/2018/05/Avada_gdpr_google_fonts.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[f63156fb025aba10190]\" data-title=\"Avada_gdpr_google_fonts\" title=\"Avada_gdpr_google_fonts\"><img src=\"https://theme-fusion.com/wp-content/uploads/2018/05/Avada_gdpr_google_fonts.jpg\" width=\"1504\" height=\"208\" alt=\"\" class=\"img-responsive wp-image-446415\" srcset=\"https://theme-fusion.com/wp-content/uploads/2018/05/Avada_gdpr_google_fonts-200x28.jpg 200w, https://theme-fusion.com/wp-content/uploads/2018/05/Avada_gdpr_google_fonts-400x55.jpg 400w, https://theme-fusion.com/wp-content/uploads/2018/05/Avada_gdpr_google_fonts-600x83.jpg 600w, https://theme-fusion.com/wp-content/uploads/2018/05/Avada_gdpr_google_fonts-800x111.jpg 800w, https://theme-fusion.com/wp-content/uploads/2018/05/Avada_gdpr_google_fonts-1200x166.jpg 1200w, https://theme-fusion.com/wp-content/uploads/2018/05/Avada_gdpr_google_fonts.jpg 1504w\" sizes=\"(max-width: 900px) 100vw, 1504px\" /></a></span></div></div><div class=\"fusion-title title fusion-sep-none fusion-title-size-four\" style=\"margin-top:2em;margin-bottom:1em;\"><h4 class=\"title-heading-left\"><strong>User Control Over Third Party Embeds</strong></h4></div><div class=\"fusion-text\"><p><a href=\"https://themeforest.net/item/avada-responsive-multipurpose-theme/2833226?ref=ThemeFusion\" target=\"_blank\" rel=\"noopener\">Avada 5.5.2</a> offers a variety of elements and widgets that help you to utilize third party content, like YouTube and Vimeo videos, Google Maps, Facebook and Twitter timeline, Flickr images, SoundCloud files etc. While all of these third party services enrich your websites, they also do collect data about your users. IP addresses, location data or user activity tracking, to name a few. Under the GDPR it is necessary to ask visitors for their explicit consent if data should be passed along to third parties. While that is generally not possible to achieve with embeds, on the other hand, similar to Google fonts, you don&#8217;t want to lose these services on your site.</p>\n<p>Our development team has come up with a very nice and easy to use solution. We added a new Theme Option to prevent embeds from loading until user consent is granted. For any of the third party services, which you can freely choose from, you add to the consent list, the embeds will stop to be loaded on page load. Instead your users will see a placeholder graphic, with custom text on it and a button to accept this third party service. The background color and text color for that placeholder can be set in Theme Options.</p>\n<p>We have also added a Fusion Builder privacy element, that you can easily add to your privacy policy page, or wherever it fits best for your site. It will display checkboxes for all services you chose, and will show to each of your users which of the services they have consented to and which not. They can also easily update their consents within that element.</p>\n<p>The whole setup is cookie driven, and thus we also added an option, so that you can set a custom expiration date for that cookie. Once it is expired your users will have to set their consents newly according to their preferences. Check out the images below of these third party embed tools and settings.</p>\n</div><div class=\"fusion-clearfix\"></div>\n\n					</div>\n				</div><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_2  fusion-one-half fusion-column-first 1_2\"  style=\'margin-top:0px;margin-bottom:20px;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\'>\n					<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"  data-bg-url=\"\">\n						<div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-44\"><a href=\"https://theme-fusion.com/wp-content/uploads/2018/05/Avada_gdpr_theme_options-final.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[664aee8b4ac6527cc96]\" data-title=\"Avada_gdpr_theme_options-final\" title=\"Avada_gdpr_theme_options-final\"><img src=\"https://theme-fusion.com/wp-content/uploads/2018/05/Avada_gdpr_theme_options-final.jpg\" width=\"1504\" height=\"1361\" alt=\"\" class=\"img-responsive wp-image-446928\" srcset=\"https://theme-fusion.com/wp-content/uploads/2018/05/Avada_gdpr_theme_options-final-200x181.jpg 200w, https://theme-fusion.com/wp-content/uploads/2018/05/Avada_gdpr_theme_options-final-400x362.jpg 400w, https://theme-fusion.com/wp-content/uploads/2018/05/Avada_gdpr_theme_options-final-600x543.jpg 600w, https://theme-fusion.com/wp-content/uploads/2018/05/Avada_gdpr_theme_options-final-800x724.jpg 800w, https://theme-fusion.com/wp-content/uploads/2018/05/Avada_gdpr_theme_options-final-1200x1086.jpg 1200w, https://theme-fusion.com/wp-content/uploads/2018/05/Avada_gdpr_theme_options-final.jpg 1504w\" sizes=\"(max-width: 900px) 100vw, 800px\" /></a></span></div></div><div class=\"fusion-clearfix\"></div>\n\n					</div>\n				</div><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_2  fusion-one-half fusion-column-last 1_2\"  style=\'margin-top:0px;margin-bottom:40px;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\'>\n					<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"  data-bg-url=\"\">\n						<div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-45\"><a href=\"https://theme-fusion.com/wp-content/uploads/2018/05/Avada_gdpr_privacy_feedback.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[b6fdb743bfa9013ca76]\" data-title=\"Avada_gdpr_privacy_feedback\" title=\"Avada_gdpr_privacy_feedback\"><img src=\"https://theme-fusion.com/wp-content/uploads/2018/05/Avada_gdpr_privacy_feedback.jpg\" width=\"1504\" height=\"1361\" alt=\"\" class=\"img-responsive wp-image-446410\" srcset=\"https://theme-fusion.com/wp-content/uploads/2018/05/Avada_gdpr_privacy_feedback-200x181.jpg 200w, https://theme-fusion.com/wp-content/uploads/2018/05/Avada_gdpr_privacy_feedback-400x362.jpg 400w, https://theme-fusion.com/wp-content/uploads/2018/05/Avada_gdpr_privacy_feedback-600x543.jpg 600w, https://theme-fusion.com/wp-content/uploads/2018/05/Avada_gdpr_privacy_feedback-800x724.jpg 800w, https://theme-fusion.com/wp-content/uploads/2018/05/Avada_gdpr_privacy_feedback-1200x1086.jpg 1200w, https://theme-fusion.com/wp-content/uploads/2018/05/Avada_gdpr_privacy_feedback.jpg 1504w\" sizes=\"(max-width: 900px) 100vw, 800px\" /></a></span></div></div><div class=\"fusion-clearfix\"></div>\n\n					</div>\n				</div><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1  fusion-one-full fusion-column-first fusion-column-last 1_1\"  style=\'margin-top:0px;margin-bottom:0px;\'>\n					<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"  data-bg-url=\"\">\n						<div class=\"fusion-title title fusion-sep-none fusion-title-size-four\" style=\"margin-top:2em;margin-bottom:1em;\"><h4 class=\"title-heading-left\"><strong>Contact Form Consent CheckBox</strong></h4></div><div class=\"fusion-text\"><p>In <a href=\"https://themeforest.net/item/avada-responsive-multipurpose-theme/2833226?ref=ThemeFusion\" target=\"_blank\" rel=\"noopener\">Avada 5.5.2</a> we have also added a new option to display a consent checkbox on the contact form page. The label can be easily customized in Theme Options to reflect your needs which you can view below.</p>\n</div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-46\"><a href=\"https://theme-fusion.com/wp-content/uploads/2018/05/Avada_gdpr_contact_consent.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[c723e059781d29d3391]\" data-title=\"Avada_gdpr_contact_consent\" title=\"Avada_gdpr_contact_consent\"><img src=\"https://theme-fusion.com/wp-content/uploads/2018/05/Avada_gdpr_contact_consent.jpg\" width=\"1504\" height=\"373\" alt=\"\" class=\"img-responsive wp-image-446409\" srcset=\"https://theme-fusion.com/wp-content/uploads/2018/05/Avada_gdpr_contact_consent-200x50.jpg 200w, https://theme-fusion.com/wp-content/uploads/2018/05/Avada_gdpr_contact_consent-400x99.jpg 400w, https://theme-fusion.com/wp-content/uploads/2018/05/Avada_gdpr_contact_consent-600x149.jpg 600w, https://theme-fusion.com/wp-content/uploads/2018/05/Avada_gdpr_contact_consent-800x198.jpg 800w, https://theme-fusion.com/wp-content/uploads/2018/05/Avada_gdpr_contact_consent-1200x298.jpg 1200w, https://theme-fusion.com/wp-content/uploads/2018/05/Avada_gdpr_contact_consent.jpg 1504w\" sizes=\"(max-width: 900px) 100vw, 1504px\" /></a></span></div></div><div class=\"fusion-title title fusion-sep-none fusion-title-size-four\" style=\"margin-top:2em;margin-bottom:1em;\"><h4 class=\"title-heading-left\"><strong>Custom Message On Registration Element</strong></h4></div><div class=\"fusion-text\"><p>In previous versions, we used the default WordPress note before the submit button on the user registration element in Fusion Builder. In <a href=\"https://themeforest.net/item/avada-responsive-multipurpose-theme/2833226?ref=ThemeFusion\" target=\"_blank\" rel=\"noopener\">Avada 5.5.2</a>, to give you full freedom of choice, and added a new setting to show custom text before the submit if you want to inform a new user about GDPR compliance. View the new custom registration notice message field for the user registration element below.</p>\n</div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-47\"><a href=\"https://theme-fusion.com/wp-content/uploads/2018/05/Avada_gdpr_registration_element.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[3232bc16687f128a886]\" data-title=\"Avada_gdpr_registration_element\" title=\"Avada_gdpr_registration_element\"><img src=\"https://theme-fusion.com/wp-content/uploads/2018/05/Avada_gdpr_registration_element.jpg\" width=\"1504\" height=\"556\" alt=\"\" class=\"img-responsive wp-image-446423\" srcset=\"https://theme-fusion.com/wp-content/uploads/2018/05/Avada_gdpr_registration_element-200x74.jpg 200w, https://theme-fusion.com/wp-content/uploads/2018/05/Avada_gdpr_registration_element-400x148.jpg 400w, https://theme-fusion.com/wp-content/uploads/2018/05/Avada_gdpr_registration_element-600x222.jpg 600w, https://theme-fusion.com/wp-content/uploads/2018/05/Avada_gdpr_registration_element-800x296.jpg 800w, https://theme-fusion.com/wp-content/uploads/2018/05/Avada_gdpr_registration_element-1200x444.jpg 1200w, https://theme-fusion.com/wp-content/uploads/2018/05/Avada_gdpr_registration_element.jpg 1504w\" sizes=\"(max-width: 900px) 100vw, 1504px\" /></a></span></div></div><div class=\"fusion-title title fusion-sep-none fusion-title-size-four\" style=\"margin-top:2em;margin-bottom:1em;\"><h4 class=\"title-heading-left\"><strong>Other Awesome Features in Avada 5.5.2</strong></h4></div><div class=\"fusion-text\"><p>For <a href=\"https://themeforest.net/item/avada-responsive-multipurpose-theme/2833226?ref=ThemeFusion\" target=\"_blank\" rel=\"noopener\">Avada 5.5.2</a> we did focus a lot on GDPR, but we also wanted to give you some other nice features to work with, to make your work flow even easier. Here are some of the coolest ones:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:15px;\"></div><div class=\"fusion-clearfix\"></div>\n\n					</div>\n				</div><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_2  fusion-one-half fusion-column-first 1_2\"  style=\'margin-top:-20px;margin-bottom:20px;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\'>\n					<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"  data-bg-url=\"\">\n						<ul class=\"fusion-checklist fusion-checklist-11\" style=\"font-size:16px;line-height:27.2px;\"><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" style=\"color:#65bc7b;\"></i></span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">\n<p>Full support of WooCommerce 3.4</p>\n</div></li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" style=\"color:#65bc7b;\"></i></span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">\n<p>Support for WordPress 4.9.6</p>\n</div></li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" style=\"color:#65bc7b;\"></i></span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">\n<p>New author widget, to display all kinds of information about an author</p>\n</div></li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" style=\"color:#65bc7b;\"></i></span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">\n<p>Options to set gutter width between sidebar and content area</p>\n</div></li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" style=\"color:#65bc7b;\"></i></span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">\n<p>Theme Option to control the header color and transparency for archive pages</p>\n</div></li></ul><div class=\"fusion-clearfix\"></div>\n\n					</div>\n				</div><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_2  fusion-one-half fusion-column-last 1_2\"  style=\'margin-top:-20px;margin-bottom:20px;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\'>\n					<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"  data-bg-url=\"\">\n						<ul class=\"fusion-checklist fusion-checklist-12\" style=\"font-size:16px;line-height:27.2px;\"><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" style=\"color:#65bc7b;\"></i></span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">\n<p>Theme Options for the accent color of all alert box types</p>\n</div></li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" style=\"color:#65bc7b;\"></i></span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">\n<p>Whats App social icon is now available</p>\n</div></li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" style=\"color:#65bc7b;\"></i></span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">\n<p>Text alignment option (left/center/right) for blog element and archives</p>\n</div></li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" style=\"color:#65bc7b;\"></i></span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">\n<p>Full pagination and text alignment option (left/center/right) for recent posts element</p>\n</div></li><li class=\"fusion-li-item\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" style=\"color:#65bc7b;\"></i></span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">\n<p>New base font size option to control bbPress text sizes</p>\n</div></li></ul><div class=\"fusion-clearfix\"></div>\n\n					</div>\n				</div><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1  fusion-one-full fusion-column-first fusion-column-last 1_1\"  style=\'margin-top:20px;margin-bottom:20px;\'>\n					<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"  data-bg-url=\"\">\n						<div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:5px;\"></div><div class=\"fusion-text\"><p>And don&#8217;t forget to <a href=\"https://avada.theme-fusion.com/whats-new-in-5-5/\">check out our last major update Avada 5.5</a> packed full of new features and improvements.</p>\n<p><em>The whole team here at ThemeFusion wishes you all the best for your GDPR preparations, and we will keep working on other great new features for you, so always stay tuned for the next Avada update.</em></p>\n</div><div class=\"fusion-clearfix\"></div>\n\n					</div>\n				</div></div></div>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:71:\"https://theme-fusion.com/avada-5-5-2-and-its-intuitive-gdpr-tools/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:2:\"41\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:4;a:6:{s:4:\"data\";s:48:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n		\n		\n				\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:71:\"Sell More Products Using Avada and the WooCommerce Product Table Plugin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:61:\"https://theme-fusion.com/avada-and-woocommerce-product-table/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:69:\"https://theme-fusion.com/avada-and-woocommerce-product-table/#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 16 May 2018 17:48:50 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:3:{i:0;a:5:{s:4:\"data\";s:5:\"Avada\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:11:\"woocommerce\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:25:\"woocommerce product table\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:33:\"http://theme-fusion.com/?p=438380\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:340:\"There are two essential elements every online store must have – a compelling look, and a user-friendly purchasing system. Using WordPress and WooCommerce to set up your website is a strong start, but you’ll need a few more tools if you want to design a truly effective storefront. When it comes to improving the appearance &#91;...&#93;\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"John Hughes\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:41148:\"<div class=\"fusion-fullwidth fullwidth-box nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\"  style=\'background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;\'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1  fusion-one-full fusion-column-first fusion-column-last 1_1\"  style=\'margin-top:20px;margin-bottom:20px;\'>\n					<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"  data-bg-url=\"\">\n						<div class=\"fusion-text\"><p>There are two essential elements every online store must have – a compelling look, and a user-friendly purchasing system. <a href=\"https://avada.theme-fusion.com/woocommerce/\" target=\"_blank\" rel=\"noopener\">Using WordPress and WooCommerce</a> to set up your website is a strong start, but you’ll need a few more tools if you want to design a truly effective storefront.<br />\n<span id=\"more-438380\"></span><br />\nWhen it comes to improving the appearance of your WooCommerce site, you can’t go wrong with <a href=\"http://themeforest.net/item/avada-responsive-multipurpose-theme/2833226?ref=ThemeFusion\" target=\"_blank\" rel=\"noopener\">Avada</a>. Our powerful, versatile theme features demos for a variety of popular e-commerce niches, including photography, fashion, health, and more. Alongside this theme, you can use the <a href=\"https://barn2.co.uk/wordpress-plugins/woocommerce-product-table/\" target=\"_blank\" rel=\"noopener\">WooCommerce Product Table</a> plugin to set up an order form that makes the buying process more efficient and user-friendly.</p>\n<p>In this article, we’ll discuss the benefits of using both Avada and the WooCommerce Product Table plugin for your store. Then we’ll walk you through how to set both tools up. Let’s dive in!</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:50px;\"></div><div class=\"fusion-title title fusion-sep-none fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:20px;\"><h3 class=\"title-heading-left\">Why <a href=\"http://themeforest.net/item/avada-responsive-multipurpose-theme/2833226?ref=ThemeFusion\" target=\"_blank\" rel=\"noopener\">Avada</a> and <a href=\"https://barn2.co.uk/wordpress-plugins/woocommerce-product-table/\" target=\"_blank\" rel=\"noopener\">WooCommerce Product Table</a> Can Benefit Your E-Commerce Store</h3></div><div class=\"fusion-text\"><p><a href=\"https://wordpress.org/plugins/woocommerce/\" target=\"_blank\" rel=\"noopener\">WooCommerce</a> is an excellent platform for building just about any type of e-commerce store. It adds crucial functionality to WordPress, enabling you to turn your website into a fully-functional storefront quickly. However, there are a few useful features that WooCommerce lacks by default.</p>\n<p>For instance, WooCommerce doesn’t offer a lot of functionality in terms of design. If you’re not careful, your store and the rest of your website can end up looking very different. This issue can easily be solved, however, by choosing the right theme.</p>\n<p><a href=\"https://avada.theme-fusion.com/\" target=\"_blank\" rel=\"noopener\">Avada</a> makes it simple to design your store and get it looking just right:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span class=\"fusion-imageframe imageframe-none imageframe-48\"><a href=\"https://theme-fusion.com/wp-content/uploads/2018/04/avada-theme-home.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[970d123558ff0e1c2e1]\" data-title=\"avada-theme-home\" title=\"avada-theme-home\"><img src=\"https://theme-fusion.com/wp-content/uploads/2018/04/avada-theme-home.png\" width=\"1341\" height=\"655\" alt=\"The Avada theme home page.\" class=\"img-responsive wp-image-438390\" srcset=\"https://theme-fusion.com/wp-content/uploads/2018/04/avada-theme-home-200x98.png 200w, https://theme-fusion.com/wp-content/uploads/2018/04/avada-theme-home-400x195.png 400w, https://theme-fusion.com/wp-content/uploads/2018/04/avada-theme-home-600x293.png 600w, https://theme-fusion.com/wp-content/uploads/2018/04/avada-theme-home-800x391.png 800w, https://theme-fusion.com/wp-content/uploads/2018/04/avada-theme-home-1200x586.png 1200w, https://theme-fusion.com/wp-content/uploads/2018/04/avada-theme-home.png 1341w\" sizes=\"(max-width: 900px) 100vw, 1341px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;\"></div><div class=\"fusion-text\"><p>Avada provides <a href=\"https://avada.theme-fusion.com/woocommerce/\" target=\"_blank\" rel=\"noopener\">full design integration with WooCommerce</a>, including plenty of layout choices to get you started. Whether you’re running just a storefront or a combined shop and website, Avada can help you create a look that appeals to customers and encourages them to stick around longer.</p>\n<p>Another potential downside to default WooCommerce is its reliance on a traditional store layout. Customers are required to visit each individual product page to add items to their carts and make purchases. If you have a lot of offerings, and especially if your customers regularly buy multiple items at once, this can slow them down and hurt the user experience.</p>\n<p>The <a href=\"https://barn2.co.uk/wordpress-plugins/woocommerce-product-table/\" target=\"_blank\" rel=\"noopener\">WooCommerce Product Table</a> plugin offers the perfect solution:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span class=\"fusion-imageframe imageframe-none imageframe-49\"><a href=\"https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[0c74443bab8cd70cb57]\" data-title=\"woocommerce-product-table\" title=\"woocommerce-product-table\"><img src=\"https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table.png\" width=\"1334\" height=\"466\" alt=\"The WooCommerce Product Table plugin.\" class=\"img-responsive wp-image-438391\" srcset=\"https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-200x70.png 200w, https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-400x140.png 400w, https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-600x210.png 600w, https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-800x279.png 800w, https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-1200x419.png 1200w, https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table.png 1334w\" sizes=\"(max-width: 900px) 100vw, 1334px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;\"></div><div class=\"fusion-text\"><p>Using this tool, you can <a href=\"https://producttable.barn2.co.uk/\" target=\"_blank\" rel=\"noopener\">set up an order form</a> that lets customers buy multiple items from one page. You can even enable them to select variations and quantities, all from the same location. This is an excellent way to encourage more purchases, by streamlining the buying process and showing off all your products side by side.</p>\n<p>The best part is that this theme and plugin combination will work together seamlessly on your WordPress site. WooCommerce Product Table is fully tested and compatible with Avada, and many people are already using the two successfully. What&#8217;s more, the Avada theme styles will be carried over in your product table (colors and fonts, for example), so it will look attractive and fully integrated with the rest of your site.</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:50px;\"></div><div class=\"fusion-title title fusion-sep-none fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:20px;\"><h3 class=\"title-heading-left\">How to Set Up Avada and the WooCommerce Product Table Plugin (In 2 Steps)</h3></div><div class=\"fusion-text\"><p>Now you understand what this theme and plugin combination can do for your store, all that’s left is to set them both up. You can do this on either an existing store or a brand-new site.</p>\n<p>Just remember to <a href=\"https://theme-fusion.com/need-set-wordpress-backup/\" target=\"_blank\" rel=\"noopener\">make a backup</a> first if your store is already online (just in case), and consider testing your changes on <a href=\"https://theme-fusion.com/documentation/avada/special-features/setting-staging-site/\" target=\"_blank\" rel=\"noopener\">a staging site</a> before implementing them fully. If you’re creating a new store, on the other hand, you’ll first need to <a href=\"https://codex.wordpress.org/Installing_WordPress\" target=\"_blank\" rel=\"noopener\">set up a WordPress website</a> and <a href=\"https://docs.woocommerce.com/document/installing-uninstalling-woocommerce/\" target=\"_blank\" rel=\"noopener\">install WooCommerce</a>. Then, you’ll be ready to go!</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"fusion-title title fusion-sep-none fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:20px;\"><h3 class=\"title-heading-left\">Step 1: Install and Customize the Avada Theme</h3></div><div class=\"fusion-text\"><p>The first thing you’ll want to do is install the Avada theme on your WooCommerce site, and get it set up just right. You’ll need to <a href=\"http://themeforest.net/item/avada-responsive-multipurpose-theme/2833226?ref=ThemeFusion\" target=\"_blank\" rel=\"noopener\">purchase the theme</a>, at which point you’ll be provided with a zipped file containing everything Avada needs to work.</p>\n<p>In your WordPress dashboard, go to <em>Appearance &gt; Themes</em>. Click on <em>Add New</em>, then select <em>Upload Theme</em> on the next page:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-50\"><a href=\"https://theme-fusion.com/wp-content/uploads/2018/04/upload-avada-theme.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[fdb5847d1469d008aab]\" data-title=\"upload-avada-theme\" title=\"upload-avada-theme\"><img src=\"https://theme-fusion.com/wp-content/uploads/2018/04/upload-avada-theme.png\" width=\"1185\" height=\"357\" alt=\"Uploading a theme in WordPress.\" class=\"img-responsive wp-image-438392\" srcset=\"https://theme-fusion.com/wp-content/uploads/2018/04/upload-avada-theme-200x60.png 200w, https://theme-fusion.com/wp-content/uploads/2018/04/upload-avada-theme-400x121.png 400w, https://theme-fusion.com/wp-content/uploads/2018/04/upload-avada-theme-600x181.png 600w, https://theme-fusion.com/wp-content/uploads/2018/04/upload-avada-theme-800x241.png 800w, https://theme-fusion.com/wp-content/uploads/2018/04/upload-avada-theme.png 1185w\" sizes=\"(max-width: 900px) 100vw, 1185px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;\"></div><div class=\"fusion-text\"><p>Find the zipped theme file, select it, and hit <em>Install Now</em>. When the theme is ready, you’ll see an <em>Activate</em> option. Click this, and your site will be set up with Avada:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-51\"><a href=\"https://theme-fusion.com/wp-content/uploads/2018/04/avada-theme-activate.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[a33be404da2489dd841]\" data-title=\"avada-theme-activate\" title=\"avada-theme-activate\"><img src=\"https://theme-fusion.com/wp-content/uploads/2018/04/avada-theme-activate.png\" width=\"693\" height=\"207\" alt=\"Activating the Avada theme in WordPress.\" class=\"img-responsive wp-image-438404\" srcset=\"https://theme-fusion.com/wp-content/uploads/2018/04/avada-theme-activate-200x60.png 200w, https://theme-fusion.com/wp-content/uploads/2018/04/avada-theme-activate-400x119.png 400w, https://theme-fusion.com/wp-content/uploads/2018/04/avada-theme-activate-600x179.png 600w, https://theme-fusion.com/wp-content/uploads/2018/04/avada-theme-activate.png 693w\" sizes=\"(max-width: 900px) 100vw, 693px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;\"></div><div class=\"fusion-text\"><p>To make sure all Avada’s features work correctly, you’ll also need to install two supporting plugins: Fusion Core and <a href=\"https://avada.theme-fusion.com/fusion-builder-2/\" target=\"_blank\" rel=\"noopener\">Fusion Builder</a>. You can find and install these in <em>Avada &gt; Plugins</em>:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-52\"><a href=\"https://theme-fusion.com/wp-content/uploads/2018/04/avada-required-plugins.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[4f039ecd4c26ea0f2d6]\" data-title=\"avada-required-plugins\" title=\"avada-required-plugins\"><img src=\"https://theme-fusion.com/wp-content/uploads/2018/04/avada-required-plugins.png\" width=\"1182\" height=\"613\" alt=\"The required plugins for Avada.\" class=\"img-responsive wp-image-438396\" srcset=\"https://theme-fusion.com/wp-content/uploads/2018/04/avada-required-plugins-200x104.png 200w, https://theme-fusion.com/wp-content/uploads/2018/04/avada-required-plugins-400x207.png 400w, https://theme-fusion.com/wp-content/uploads/2018/04/avada-required-plugins-600x311.png 600w, https://theme-fusion.com/wp-content/uploads/2018/04/avada-required-plugins-800x415.png 800w, https://theme-fusion.com/wp-content/uploads/2018/04/avada-required-plugins.png 1182w\" sizes=\"(max-width: 900px) 100vw, 1182px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;\"></div><div class=\"fusion-text\"><p>Next, you’ll probably want to download a demo to get your store design started. To do this, begin by visiting the <em>Avada &gt; Registration</em> section, and following the instructions there to register your theme:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-53\"><a href=\"https://theme-fusion.com/wp-content/uploads/2018/04/register-avada-theme.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[b98796df6ee44517a06]\" data-title=\"register-avada-theme\" title=\"register-avada-theme\"><img src=\"https://theme-fusion.com/wp-content/uploads/2018/04/register-avada-theme.png\" width=\"1179\" height=\"582\" alt=\"Registering the Avada theme.\" class=\"img-responsive wp-image-438395\" srcset=\"https://theme-fusion.com/wp-content/uploads/2018/04/register-avada-theme-200x99.png 200w, https://theme-fusion.com/wp-content/uploads/2018/04/register-avada-theme-400x197.png 400w, https://theme-fusion.com/wp-content/uploads/2018/04/register-avada-theme-600x296.png 600w, https://theme-fusion.com/wp-content/uploads/2018/04/register-avada-theme-800x395.png 800w, https://theme-fusion.com/wp-content/uploads/2018/04/register-avada-theme.png 1179w\" sizes=\"(max-width: 900px) 100vw, 1179px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;\"></div><div class=\"fusion-text\"><p>Then, switch over to <em>Avada &gt; Demos</em>. You can use anything you like here, although we recommend picking one of the <a href=\"https://avada.theme-fusion.com/woocommerce/#woo\" target=\"_blank\" rel=\"noopener\">WooCommerce-specific demos</a>. By hovering over each option, you can select <em>Preview</em> to see the demo in action, and <a href=\"https://theme-fusion.com/documentation/avada/demo-content-info/import-all-demo-content/\" target=\"_blank\" rel=\"noopener\"><em>Import</em> to install it</a>:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-54\"><a href=\"https://theme-fusion.com/wp-content/uploads/2018/04/avada-modern-shop-demo.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[ab128a4b38be1a2866e]\" data-title=\"avada-modern-shop-demo\" title=\"avada-modern-shop-demo\"><img src=\"https://theme-fusion.com/wp-content/uploads/2018/04/avada-modern-shop-demo.png\" width=\"1148\" height=\"285\" alt=\"\" class=\"img-responsive wp-image-438394\" srcset=\"https://theme-fusion.com/wp-content/uploads/2018/04/avada-modern-shop-demo-200x50.png 200w, https://theme-fusion.com/wp-content/uploads/2018/04/avada-modern-shop-demo-400x99.png 400w, https://theme-fusion.com/wp-content/uploads/2018/04/avada-modern-shop-demo-600x149.png 600w, https://theme-fusion.com/wp-content/uploads/2018/04/avada-modern-shop-demo-800x199.png 800w, https://theme-fusion.com/wp-content/uploads/2018/04/avada-modern-shop-demo.png 1148w\" sizes=\"(max-width: 900px) 100vw, 1148px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;\"></div><div class=\"fusion-text\"><p>At this point you can start customizing your site to match your requirements and design aspirations using Avada’s <a href=\"https://avada.theme-fusion.com/avada-options/\" target=\"_blank\" rel=\"noopener\">advanced options network</a> and the <a href=\"https://avada.theme-fusion.com/fusion-builder-2/\" target=\"_blank\" rel=\"noopener\">Fusion Builder</a>. For more information on everything Avada can do, you can check out <a href=\"https://theme-fusion.com/support/documentation/avada-documentation/\" target=\"_blank\" rel=\"noopener\">the Avada&#8217;s comprehensive documentation</a> and the <a href=\"https://theme-fusion.com/knowledgebase/quick-start/\" target=\"_blank\" rel=\"noopener\">Avada Quick Start Guide</a>.</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;\"></div><div class=\"fusion-title title fusion-sep-none fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:20px;\"><h3 class=\"title-heading-left\">Step 2: Create an Order Form Using WooCommerce Product Table</h3></div><div class=\"fusion-text\"><p>Now you’re ready to set up an order form for your WooCommerce store. You’ll need to purchase, download, and install <a href=\"https://barn2.co.uk/wordpress-plugins/woocommerce-product-table/\" target=\"_blank\" rel=\"noopener\">WooCommerce Product Table</a>, following the instructions in the plugin’s <a href=\"https://barn2.co.uk/kb/wpt-installation-setup/\" target=\"_blank\" rel=\"noopener\">documentation</a>. Don&#8217;t forget to activate your license key as well:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-55\"><a href=\"https://theme-fusion.com/wp-content/uploads/2018/04/product-table-license-key.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[16a7e73c450ec55be92]\" data-title=\"product-table-license-key\" title=\"product-table-license-key\"><img src=\"https://theme-fusion.com/wp-content/uploads/2018/04/product-table-license-key.png\" width=\"962\" height=\"176\" alt=\"\" class=\"img-responsive wp-image-438401\" srcset=\"https://theme-fusion.com/wp-content/uploads/2018/04/product-table-license-key-200x37.png 200w, https://theme-fusion.com/wp-content/uploads/2018/04/product-table-license-key-400x73.png 400w, https://theme-fusion.com/wp-content/uploads/2018/04/product-table-license-key-600x110.png 600w, https://theme-fusion.com/wp-content/uploads/2018/04/product-table-license-key-800x146.png 800w, https://theme-fusion.com/wp-content/uploads/2018/04/product-table-license-key.png 962w\" sizes=\"(max-width: 900px) 100vw, 962px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;\"></div><div class=\"fusion-text\"><p>Then, open up a page or create a new one for your order form. Select <em>Toggle Toolbar</em> in the editor tools, and click on <em>Insert Product Table</em> in the second row of icons:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-56\"><a href=\"https://theme-fusion.com/wp-content/uploads/2018/04/product-table-shortcode.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[be71e59bf931764bf38]\" data-title=\"product-table-shortcode\" title=\"product-table-shortcode\"><img src=\"https://theme-fusion.com/wp-content/uploads/2018/04/product-table-shortcode.png\" width=\"1441\" height=\"266\" alt=\"The WooCommerce Product Table shortcode.\" class=\"img-responsive wp-image-438397\" srcset=\"https://theme-fusion.com/wp-content/uploads/2018/04/product-table-shortcode-200x37.png 200w, https://theme-fusion.com/wp-content/uploads/2018/04/product-table-shortcode-400x74.png 400w, https://theme-fusion.com/wp-content/uploads/2018/04/product-table-shortcode-600x111.png 600w, https://theme-fusion.com/wp-content/uploads/2018/04/product-table-shortcode-800x148.png 800w, https://theme-fusion.com/wp-content/uploads/2018/04/product-table-shortcode-1200x222.png 1200w, https://theme-fusion.com/wp-content/uploads/2018/04/product-table-shortcode.png 1441w\" sizes=\"(max-width: 900px) 100vw, 1441px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;\"></div><div class=\"fusion-text\"><p>This will add a shortcode to your page, which pulls information about your products from WooCommerce and organizes them into a searchable and sortable table. You can preview the page now to see what the default order form looks like:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-57\"><a href=\"https://theme-fusion.com/wp-content/uploads/2018/04/default-product-table.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[c4d80ee4c431846a05d]\" data-title=\"default-product-table\" title=\"default-product-table\"><img src=\"https://theme-fusion.com/wp-content/uploads/2018/04/default-product-table.png\" width=\"1230\" height=\"608\" alt=\"A default WooCommerce product table.\" class=\"img-responsive wp-image-438405\" srcset=\"https://theme-fusion.com/wp-content/uploads/2018/04/default-product-table-200x99.png 200w, https://theme-fusion.com/wp-content/uploads/2018/04/default-product-table-400x198.png 400w, https://theme-fusion.com/wp-content/uploads/2018/04/default-product-table-600x297.png 600w, https://theme-fusion.com/wp-content/uploads/2018/04/default-product-table-800x395.png 800w, https://theme-fusion.com/wp-content/uploads/2018/04/default-product-table-1200x593.png 1200w, https://theme-fusion.com/wp-content/uploads/2018/04/default-product-table.png 1230w\" sizes=\"(max-width: 900px) 100vw, 1230px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;\"></div><div class=\"fusion-text\"><p>Of course, you may want to customize exactly what information and features are included in this table. To do so, go to <em>WooCommerce &gt; Settings</em>, click on the <em>Products</em> tab, and select <em>Product tables</em> near the top of the screen:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-58\"><a href=\"https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-options.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[4ab3b34f78f97c9225c]\" data-title=\"woocommerce-product-table-options\" title=\"woocommerce-product-table-options\"><img src=\"https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-options.png\" width=\"1197\" height=\"492\" alt=\"The WooCommerce Product Table settings page.\" class=\"img-responsive wp-image-438408\" srcset=\"https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-options-200x82.png 200w, https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-options-400x164.png 400w, https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-options-600x247.png 600w, https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-options-800x329.png 800w, https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-options.png 1197w\" sizes=\"(max-width: 900px) 100vw, 1197px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;\"></div><div class=\"fusion-text\"><p>Here, you can tweak your order form in a wide variety of ways to encourage sales and <a href=\"https://barn2.co.uk/woocommerce-conversion-rate-product-tables/\" target=\"_blank\" rel=\"noopener\">improve your conversion rate</a>. For instance, you can <a href=\"https://barn2.co.uk/kb/product-table-columns/\" target=\"_blank\" rel=\"noopener\">determine what columns will appear</a> in the table. This will help you provide all the information customers might need to make a decision, so they never need to visit the individual product pages:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-59\"><a href=\"https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-columns.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[ea14a0c9f3d32e45cf4]\" data-title=\"woocommerce-product-table-columns\" title=\"woocommerce-product-table-columns\"><img src=\"https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-columns.png\" width=\"1585\" height=\"160\" alt=\"The Columns setting in WooCommerce Product Table.\" class=\"img-responsive wp-image-438636\" srcset=\"https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-columns-200x20.png 200w, https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-columns-400x40.png 400w, https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-columns-600x61.png 600w, https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-columns-800x81.png 800w, https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-columns-1200x121.png 1200w, https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-columns.png 1585w\" sizes=\"(max-width: 900px) 100vw, 1585px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;\"></div><div class=\"fusion-text\"><p>If some of your items have various options, such as colors and sizes, you can <a href=\"https://barn2.co.uk/kb/product-variations/\" target=\"_blank\" rel=\"noopener\">display those choices</a> in your order form using the <em>Product variations</em> field:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-60\"><a href=\"https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-variations.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[85a277a97cd912e8ba8]\" data-title=\"woocommerce-product-table-variations\" title=\"woocommerce-product-table-variations\"><img src=\"https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-variations.png\" width=\"1599\" height=\"223\" alt=\"The Variations setting in WooCommerce Product Table.\" class=\"img-responsive wp-image-438637\" srcset=\"https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-variations-200x28.png 200w, https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-variations-400x56.png 400w, https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-variations-600x84.png 600w, https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-variations-800x112.png 800w, https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-variations-1200x167.png 1200w, https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-variations.png 1599w\" sizes=\"(max-width: 900px) 100vw, 1599px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;\"></div><div class=\"fusion-text\"><p>You can also <a href=\"https://barn2.co.uk/kb/show-quantity/\" target=\"_blank\" rel=\"noopener\">add quantity selectors</a> to your order form, so customers can buy items in bulk. Then, if you select <em>Button and checkbox</em> in the <em>Add to cart button</em> menu, they&#8217;ll be able to check off everything they want to purchase and add it all to their cart with a single click:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-61\"><a href=\"https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-addtocart.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[a9a08b94d819a893a0b]\" data-title=\"woocommerce-product-table-addtocart\" title=\"woocommerce-product-table-addtocart\"><img src=\"https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-addtocart.png\" width=\"1271\" height=\"211\" alt=\"The Add to Cart settings in WooCommerce Product Table.\" class=\"img-responsive wp-image-438640\" srcset=\"https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-addtocart-200x33.png 200w, https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-addtocart-400x66.png 400w, https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-addtocart-600x100.png 600w, https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-addtocart-800x133.png 800w, https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-addtocart-1200x199.png 1200w, https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-addtocart.png 1271w\" sizes=\"(max-width: 900px) 100vw, 1271px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;\"></div><div class=\"fusion-text\"><p>What&#8217;s more, the <em>Filter dropdowns</em> setting lets you <a href=\"https://barn2.co.uk/kb/wpt-filters/\" target=\"_blank\" rel=\"noopener\">add filters</a> to the top of your order form. This will enable customers to search for specific categories, variations, and so on:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-62\"><a href=\"https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-filters.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[35db114c0ac15b51e29]\" data-title=\"woocommerce-product-table-filters\" title=\"woocommerce-product-table-filters\"><img src=\"https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-filters.png\" width=\"1590\" height=\"218\" alt=\"The Filters setting in WooCommerce Product Table.\" class=\"img-responsive wp-image-438639\" srcset=\"https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-filters-200x27.png 200w, https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-filters-400x55.png 400w, https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-filters-600x82.png 600w, https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-filters-800x110.png 800w, https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-filters-1200x165.png 1200w, https://theme-fusion.com/wp-content/uploads/2018/04/woocommerce-product-table-filters.png 1590w\" sizes=\"(max-width: 900px) 100vw, 1590px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;\"></div><div class=\"fusion-text\"><p>By the time you&#8217;re finished customizing your product table settings, your order form might look something like this:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"imageframe-align-center\"><div class=\"imageframe-liftup\"><span style=\"border:1px solid #e0dede;\" class=\"fusion-imageframe imageframe-none imageframe-63\"><a href=\"https://theme-fusion.com/wp-content/uploads/2018/04/product-table-example-modified.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[0e93ea070f849eb4db2]\" data-title=\"product-table-example-modified\" title=\"product-table-example-modified\"><img src=\"https://theme-fusion.com/wp-content/uploads/2018/04/product-table-example-modified.png\" width=\"1221\" height=\"601\" alt=\"A customized WooCommerce product table.\" class=\"img-responsive wp-image-438400\" srcset=\"https://theme-fusion.com/wp-content/uploads/2018/04/product-table-example-modified-200x98.png 200w, https://theme-fusion.com/wp-content/uploads/2018/04/product-table-example-modified-400x197.png 400w, https://theme-fusion.com/wp-content/uploads/2018/04/product-table-example-modified-600x295.png 600w, https://theme-fusion.com/wp-content/uploads/2018/04/product-table-example-modified-800x394.png 800w, https://theme-fusion.com/wp-content/uploads/2018/04/product-table-example-modified-1200x591.png 1200w, https://theme-fusion.com/wp-content/uploads/2018/04/product-table-example-modified.png 1221w\" sizes=\"(max-width: 900px) 100vw, 1221px\" /></a></span></div></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;\"></div><div class=\"fusion-text\"><p>In the WooCommerce Product Table&#8217;s documentation, you’ll find <a href=\"https://barn2.co.uk/kb/product-table-options/\" target=\"_blank\" rel=\"noopener\">a full list of the options</a> available, as well as detailed instructions for using each one. Publish the page when your order form is ready, and customers can start using it to make purchases!</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:50px;\"></div><div class=\"fusion-title title fusion-sep-none fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:31px;\"><h3 class=\"title-heading-left\">Conclusion</h3></div><div class=\"fusion-text\"><p>To improve your e-commerce site’s conversion rates, you’ll want to enhance both its visual appeal and user-friendliness. By using <a href=\"http://themeforest.net/item/avada-responsive-multipurpose-theme/2833226?ref=ThemeFusion\" target=\"_blank\" rel=\"noopener\">Avada</a> and <a href=\"https://barn2.co.uk/wordpress-plugins/woocommerce-product-table/\" target=\"_blank\" rel=\"noopener\">WooCommerce Product Table</a> in combination, you can present your items in a compelling way <em>and</em> make the buying process simple and appealing.</p>\n<p>Once you have <a href=\"https://codex.wordpress.org/Installing_WordPress\" target=\"_blank\" rel=\"noopener\">a WordPress site set up</a> and <a href=\"https://docs.woocommerce.com/document/installing-uninstalling-woocommerce/\" target=\"_blank\" rel=\"noopener\">WooCommerce installed</a>, all you’ll need to do is:</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;\"></div><ul class=\"fusion-checklist fusion-checklist-13 fusion-checklist-divider\" style=\"font-size:16px;line-height:27.2px;\">\n<ul class=\"fusion-checklist fusion-checklist-13 fusion-checklist-divider\" style=\"font-size:16px;line-height:27.2px;\"></ul><li class=\"fusion-li-item\" style=\"border-bottom-color:#e0dede\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-chevron-right fa\" style=\"color:#424242;\"></i></span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\">Install Avada, import one of the <a href=\"https://avada.theme-fusion.com/woocommerce/#woo\" target=\"_blank\" rel=\"noopener\">Woocommerce Demos</a> and <a href=\"https://theme-fusion.com/knowledgebase/quick-start/\" target=\"_blank\" rel=\"noopener\">customize the Avada theme</a> to suit your preferences.</div></li>\n<li class=\"fusion-li-item\" style=\"border-bottom-color:#e0dede\"><span style=\"height:27.2px;width:27.2px;margin-right:11.2px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-chevron-right fa\" style=\"color:#424242;\"></i></span><div class=\"fusion-li-item-content\" style=\"margin-left:38.4px;\"><a href=\"https://barn2.co.uk/kb/product-table-options/\" target=\"_blank\" rel=\"noopener\">Create an order form</a> using WooCommerce Product Table.</div></li></ul><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"fusion-text\"><p>Do you have any questions about how to use Avada or WooCommerce Product Table effectively? Let us know in the comments section below!</p>\n</div><div class=\"fusion-clearfix\"></div>\n\n					</div>\n				</div></div></div>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:66:\"https://theme-fusion.com/avada-and-woocommerce-product-table/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:5;a:6:{s:4:\"data\";s:51:\"\n		\n		\n		\n		\n		\n				\n		\n		\n		\n\n		\n		\n				\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:46:\"WordPress, Gutenberg and Avada. Let’s Begin.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:62:\"https://theme-fusion.com/wordpress-gutenberg-avada-lets-begin/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:71:\"https://theme-fusion.com/wordpress-gutenberg-avada-lets-begin/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 16 Feb 2018 17:04:36 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:4:{i:0;a:5:{s:4:\"data\";s:5:\"Avada\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:14:\"Fusion Builder\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:9:\"WordPress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:7:\"Updates\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:33:\"http://theme-fusion.com/?p=436121\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:349:\"WordPress has created a wonderful industry through a CMS and thriving ecosystem for many people and companies across the web. It continues to evolve with one of the most lively and active communities around. Gutenberg is currently the topic at hand, which is entirely intriguing, yet comes with so many unanswered questions, issues and &#91;...&#93;\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"admin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:7838:\"<div class=\"fusion-fullwidth fullwidth-box nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\"  style=\'background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;\'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1  fusion-one-full fusion-column-first fusion-column-last 1_1\"  style=\'margin-top:20px;margin-bottom:20px;\'>\n					<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"  data-bg-url=\"\">\n						<div class=\"fusion-text\"><p>WordPress has created a wonderful industry through a CMS and thriving ecosystem for many people and companies across the web. It continues to evolve with one of the most lively and active communities around. Gutenberg is currently the topic at hand, which is entirely intriguing, yet comes with so many unanswered questions, issues and concerns from across the web. We&#8217;d like to inform our customer base of our own internal thoughts and preparations in regards to this industry changing idea.</p>\n<p><span id=\"more-436121\"></span></p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;\"></div><div class=\"fusion-title title fusion-sep-none fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:20px;\"><h3 class=\"title-heading-left\">What is Gutenberg?</h3></div><div class=\"fusion-text\"><p>As <a href=\"https://en.wikipedia.org/wiki/Matt_Mullenweg\" target=\"_blank\" rel=\"noopener\">Matt Mullenweg</a> mentioned, they named it Gutenberg for a reason. Named after <a href=\"https://en.wikipedia.org/wiki/Johannes_Gutenberg\" target=\"_blank\" rel=\"noopener\">Johannes Gutenberg</a>, the inventor of the printing press which had movable type more than 500 years ago, the same idea that accomplished by making printing easier is the same Goal Gutenberg wants to achieve by making WordPress easier to use for everyone, especially those who are just starting out. Gutenberg is based on the ideas of content blocks with the intention of making this new experience more modern. The end-goal is to make WordPress easier to use. That’s something we feel everyone will appreciate. All of that sounds wonderful, however all of this is still in beta testing phases and there is a lot of unknown. Reaching that end-goal and the things being discussed are the reason many people in the industry are unsure of the entire idea.</p>\n<p>We do believe the current WordPress visual editor needs an upgrade, it has not changed in many years. It needs refreshed and many new time saving features that are more in line with today&#8217;s technologies. Being able to easily add rich content is a plus for everyone who uses this platform. WordPress has always been about user experience, and so has ThemeFusion with Avada and Fusion Builder. This is our driving force behind everything we do.</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;\"></div><div class=\"fusion-title title fusion-sep-none fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:20px;\"><h3 class=\"title-heading-left\">Why The Uproar?</h3></div><div class=\"fusion-text\"><p>If you&#8217;ve followed Gutenberg online then you&#8217;d know that many are confused about the motivations behind it, upset about where it&#8217;s going, disagree with many aspects of it and so on. Checking out the <a href=\"https://wordpress.org/support/plugin/gutenberg/reviews/?filter=1\" target=\"_blank\" rel=\"noopener\">current reviews</a> of it is telling enough. Overall, it does make everyone question Gutenberg. Many developers and the WordPress team are continually working on this and currently it is simply not at a point where full judgement can be made, nor can the answers be given as to what the final result will be. Time will tell.</p>\n<p>Currently it is nowhere near running on a production site and so much still needs to be changed, implemented, addressed and decided. When the time comes, WordPress will certainly take steps to ensure testing is done on installs to ensure a smooth transition.</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;\"></div><div class=\"fusion-title title fusion-sep-none fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:20px;\"><h3 class=\"title-heading-left\">Our Opinions &amp; Plans</h3></div><div class=\"fusion-text\"><p>In its current state, it is difficult to make predictions about Gutenberg specifically. Too much of it is still not clear, not implemented or not even discussed. Also, there is no ETA on WordPress 5.0 yet and while planned, it is not fully clear yet if Gutenberg will make it to 5.0. There has been a lot of discussions about Gutenberg in the last months among all kinds of sources inside the WordPress industry. Without going into details, Gutenberg can be a very nice addition to WordPress in the end, but currently also have a lot of downsides, that we hope will be gone by the time of release.</p>\n<p>We and many others feel Gutenberg is far from being release ready and the full specs have not been set yet by the WordPress core team as of yet. So with that in mind, we as well as many others are simply unsure at this time. If it will be possible for page builders in general, like our popular Fusion Builder, to make use of Gutenberg as editor itself then we will of course be doing that. There might be a possibility to use the blocks API of Gutenberg and to come up with some sort of migration tool, but so far this is not known. Due to the fact that Gutenberg aims to become a reduced block editor, instead of a text editor, the other possibility would be to simply allow our customers to use Fusion Builder and Gutenberg side by side. Fusion Builder is a far more advanced, professional page building tool and will obviously present the much more powerful and attractive alternative.</p>\n<p>We are closely following along the full development of Gutenberg, the direction, changes, ideas, everything. As our customer base knows, we are dedicated to always deliver the best working experience to everyone who uses our product. That fact will never change, not with any new version of WordPress nor with the release of Gutenberg. So there is no need to worry about this topic. We are confident in what we are planning and doing, staying on top of what WordPress is working on is a huge part of that and that has never changed.</p>\n<p>ThemeFusion will ensure <a href=\"https://themeforest.net/item/avada-responsive-multipurpose-theme/2833226?ref=ThemeFusion\" target=\"_blank\" rel=\"noopener\">Avada</a> will continue to be fully compatible with future WordPress versions and will always enhance it to provide extra features and functionality. We are here for our customers and always will be. Our current goals have not changed and we are very excited about what is coming in 2018. We are closely watching the progress of Gutenberg as we do with every WordPress update. Our team will stay on top of the milestones of the Gutenberg development and will make sure that you can enjoy the the familiar working experience with Avada for the years to come.</p>\n<p>We will continue to send in updates we things progress and more information is known and solidified.</p>\n<p>Team ThemeFusion</p>\n</div><div class=\"fusion-clearfix\"></div>\n\n					</div>\n				</div></div></div>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:67:\"https://theme-fusion.com/wordpress-gutenberg-avada-lets-begin/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"4\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:6;a:6:{s:4:\"data\";s:51:\"\n		\n		\n		\n		\n		\n				\n		\n		\n		\n\n		\n		\n				\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:36:\"Avada Customer Spotlight: Squarebird\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:61:\"https://theme-fusion.com/avada-customer-spotlight-squarebird/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:70:\"https://theme-fusion.com/avada-customer-spotlight-squarebird/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 20 Dec 2017 19:04:03 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:4:{i:0;a:5:{s:4:\"data\";s:5:\"Avada\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:9:\"Community\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:18:\"Customer Spotlight\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:18:\"customer spotlight\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:33:\"http://theme-fusion.com/?p=434485\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:330:\"There&#8217;s been a recent shift in business philosophy, bolstered by statistics such as the fact that 70% of customers base their buying decisions on how they feel about a company. With that in mind, Squarebird looks to lead with a personal approach in order to win repeat business – and this is a strategy that &#91;...&#93;\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"admin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:3474:\"<div class=\"fusion-fullwidth fullwidth-box nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\"  style=\'background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;\'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1  fusion-one-full fusion-column-first fusion-column-last 1_1\"  style=\'margin-top:20px;margin-bottom:20px;\'>\n					<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"  data-bg-url=\"\">\n						<div class=\"fusion-text\"><p>There&#8217;s been a recent shift in business philosophy, bolstered by statistics such as the fact that <a href=\"https://www.helpscout.net/75-customer-service-facts-quotes-statistics/\" target=\"_blank\" rel=\"noopener\">70% of customers</a> base their buying decisions on how they feel about a company. With that in mind, <a href=\"http://squarebird.co.uk\" target=\"_blank\" rel=\"noopener\">Squarebird</a> looks to lead with a personal approach in order to win repeat business – and this is a strategy that appears to have worked wonders in the two years since its formation.</p>\n<p><span id=\"more-434485\"></span></p>\n<p>We recently had the chance to speak with Nick and Jon Bird – both founding members of Squarebird. They gave us their opinions on how they&#8217;ve been so successful, why <a href=\"http://avada.theme-fusion.com\" target=\"_blank\" rel=\"noopener\">Avada</a> is their theme of choice, and what it takes to become a prosperous marketing and web design agency. Let&#8217;s find out what they had to say!</p>\n<p>Introducing Nick and Jon Bird from <a href=\"https://www.squarebird.co.uk\" target=\"_blank\" rel=\"noopener noreferrer\">Squarebird</a>!</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:15px;\"></div><div class=\"fusion-button-wrapper\"><style type=\"text/css\" scoped=\"scoped\">.fusion-button.button-1 .fusion-button-text, .fusion-button.button-1 i {color:#fff;}.fusion-button.button-1 {border-width:0px;border-color:#fff;}.fusion-button.button-1 .fusion-button-icon-divider{border-color:#fff;}.fusion-button.button-1:hover .fusion-button-text, .fusion-button.button-1:hover i,.fusion-button.button-1:focus .fusion-button-text, .fusion-button.button-1:focus i,.fusion-button.button-1:active .fusion-button-text, .fusion-button.button-1:active{color:#fff;}.fusion-button.button-1:hover, .fusion-button.button-1:focus, .fusion-button.button-1:active{border-width:0px;border-color:#fff;}.fusion-button.button-1:hover .fusion-button-icon-divider, .fusion-button.button-1:hover .fusion-button-icon-divider, .fusion-button.button-1:active .fusion-button-icon-divider{border-color:#fff;}.fusion-button.button-1{width:auto;}</style><a class=\"fusion-button button-square fusion-button-round button-large button-default button-1\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https://avada.theme-fusion.com/squarebird-customer-spotlight/\"><span class=\"fusion-button-text\"> View The Customer Spotlight</span><i class=\"fa-arrow-circle-right fas button-icon-right\"></i></a></div><div class=\"fusion-clearfix\"></div>\n\n					</div>\n				</div></div></div>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:66:\"https://theme-fusion.com/avada-customer-spotlight-squarebird/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"1\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:7;a:6:{s:4:\"data\";s:36:\"\n		\n		\n		\n		\n				\n		\n\n		\n		\n				\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:3:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:18:\"Avada 5.3 Is Live!\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:40:\"https://theme-fusion.com/avada-5-3-live/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 27 Nov 2017 20:00:57 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:5:\"Avada\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:7:\"Updates\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:33:\"http://theme-fusion.com/?p=433505\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:332:\"We are excited to bring you the most exciting update of 2017, Avada 5.3! Avada celebrated its 5th birthday this year and continues to remain strong as the #1 selling theme of all time! In celebrating this milestone, our team has put together an incredible update packed with intuitive features that will make your life &#91;...&#93;\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"admin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:3669:\"<div class=\"fusion-fullwidth fullwidth-box nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\"  style=\'background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;\'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1  fusion-one-full fusion-column-first fusion-column-last 1_1\"  style=\'margin-top:20px;margin-bottom:20px;\'>\n					<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"  data-bg-url=\"\">\n						<div class=\"fusion-text\"><p>We are excited to bring you the most exciting update of 2017, <a href=\"https://avada.theme-fusion.com/whats-new-in-5-3/\" target=\"_blank\" rel=\"noopener\">Avada 5.3</a>! Avada celebrated its 5th birthday this year and continues to remain strong as the #1 selling theme of all time! In celebrating this milestone, our team has put together an incredible update packed with intuitive features that will make your life easier and help bring out those creative juices.</p>\n<p><span id=\"more-433505\"></span></p>\n<p><a href=\"https://avada.theme-fusion.com/whats-new-in-5-3/\" target=\"_blank\" rel=\"noopener\">Avada 5.3</a> is the most exciting update of the year! We take immense pride in our 420,000+ customers who continue and help us put amazing ideas into action and make these incredible updates possible. Updates are FREE to anyone who has bought a license!</p>\n<p>We’ve highlighted some of our favorite additions on a new demo page, check it out below!</p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"fusion-button-wrapper\"><style type=\"text/css\" scoped=\"scoped\">.fusion-button.button-2 .fusion-button-text, .fusion-button.button-2 i {color:#fff;}.fusion-button.button-2 {border-width:0px;border-color:#fff;}.fusion-button.button-2 .fusion-button-icon-divider{border-color:#fff;}.fusion-button.button-2:hover .fusion-button-text, .fusion-button.button-2:hover i,.fusion-button.button-2:focus .fusion-button-text, .fusion-button.button-2:focus i,.fusion-button.button-2:active .fusion-button-text, .fusion-button.button-2:active{color:#fff;}.fusion-button.button-2:hover, .fusion-button.button-2:focus, .fusion-button.button-2:active{border-width:0px;border-color:#fff;}.fusion-button.button-2:hover .fusion-button-icon-divider, .fusion-button.button-2:hover .fusion-button-icon-divider, .fusion-button.button-2:active .fusion-button-icon-divider{border-color:#fff;}.fusion-button.button-2{width:auto;}</style><a class=\"fusion-button button-square fusion-button-round button-large button-default button-2\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https://avada.theme-fusion.com/whats-new-in-5-3/\"><span class=\"fusion-button-text\"> What&#8217;s New In Avada 5.3</span></a></div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"fusion-text\"><p>Cheers,<br />\nThemeFusion</p>\n<p><em>PS: comments are turned off on this announcement post so we can focus on our customers <img src=\"https://s.w.org/images/core/emoji/2.4/72x72/1f642.png\" alt=\"?\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" /></em></p>\n</div><div class=\"fusion-clearfix\"></div>\n\n					</div>\n				</div></div></div>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:8;a:6:{s:4:\"data\";s:48:\"\n		\n		\n		\n		\n		\n				\n		\n		\n\n		\n		\n				\n			\n		\n		\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"Avada Customer Spotlight: Aventr\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:57:\"https://theme-fusion.com/avada-customer-spotlight-aventr/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:65:\"https://theme-fusion.com/avada-customer-spotlight-aventr/#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 05 Oct 2017 19:51:21 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:3:{i:0;a:5:{s:4:\"data\";s:18:\"Customer Spotlight\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:5:\"Avada\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:6:\"Aventr\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:33:\"http://theme-fusion.com/?p=428148\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:397:\"Whether your company has a handful of team members or hundreds of workers, you&#8217;ll know that employee satisfaction is often the key to success. It&#8217;s the reason Aventr created Happster, an employee engagement solution designed to provide empowering feedback based on the principles of positive psychology. By using Happster, companies can encourage their workers and boost &#91;...&#93;\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"admin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:3457:\"<div class=\"fusion-fullwidth fullwidth-box nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\"  style=\'background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;\'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1  fusion-one-full fusion-column-first fusion-column-last 1_1\"  style=\'margin-top:20px;margin-bottom:20px;\'>\n					<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"  data-bg-url=\"\">\n						<div class=\"fusion-text\"><p>Whether your company has a handful of team members or hundreds of workers, you&#8217;ll know that employee satisfaction is often the key to success. It&#8217;s the reason <a href=\"https://www.aventr.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Aventr</a> created <a href=\"https://www.aventr.com/happster\" target=\"_blank\" rel=\"noopener noreferrer\">Happster</a>, an employee engagement solution designed to provide empowering feedback based on the principles of <a href=\"https://en.wikipedia.org/wiki/Positive_psychology\" target=\"_blank\" rel=\"noopener noreferrer\">positive psychology</a>. By using Happster, companies can encourage their workers and boost productivity by fostering constructive environments.</p>\n<p><span id=\"more-428148\"></span></p>\n<p>We recently spoke with Joshua Todd, a Front End Developer at Aventr. He was kind enough to answer a few questions about the company’s history and goals, as well as its experiences with our <a href=\"https://themeforest.net/item/avada-responsive-multipurpose-theme/2833226?ref=ThemeFusion\" target=\"_blank\" rel=\"noopener noreferrer\">Avada</a> theme. Let’s see what he has to say! </p>\n</div><div class=\"fusion-sep-clear\"></div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;\"></div><div class=\"fusion-button-wrapper\"><style type=\"text/css\" scoped=\"scoped\">.fusion-button.button-3 .fusion-button-text, .fusion-button.button-3 i {color:#fff;}.fusion-button.button-3 {border-width:0px;border-color:#fff;}.fusion-button.button-3 .fusion-button-icon-divider{border-color:#fff;}.fusion-button.button-3:hover .fusion-button-text, .fusion-button.button-3:hover i,.fusion-button.button-3:focus .fusion-button-text, .fusion-button.button-3:focus i,.fusion-button.button-3:active .fusion-button-text, .fusion-button.button-3:active{color:#fff;}.fusion-button.button-3:hover, .fusion-button.button-3:focus, .fusion-button.button-3:active{border-width:0px;border-color:#fff;}.fusion-button.button-3:hover .fusion-button-icon-divider, .fusion-button.button-3:hover .fusion-button-icon-divider, .fusion-button.button-3:active .fusion-button-icon-divider{border-color:#fff;}.fusion-button.button-3{width:auto;}</style><a class=\"fusion-button button-square fusion-button-round button-large button-default button-3\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https://avada.theme-fusion.com/aventr-customer-spotlight/\"><span class=\"fusion-button-text\"> View The Customer Spotlight</span><i class=\"fa-arrow-circle-right fas button-icon-right\"></i></a></div><div class=\"fusion-clearfix\"></div>\n\n					</div>\n				</div></div></div>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:62:\"https://theme-fusion.com/avada-customer-spotlight-aventr/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}}}s:27:\"http://www.w3.org/2005/Atom\";a:1:{s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:0:\"\";s:7:\"attribs\";a:1:{s:0:\"\";a:3:{s:4:\"href\";s:29:\"http://theme-fusion.com/feed/\";s:3:\"rel\";s:4:\"self\";s:4:\"type\";s:19:\"application/rss+xml\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:44:\"http://purl.org/rss/1.0/modules/syndication/\";a:2:{s:12:\"updatePeriod\";a:1:{i:0;a:5:{s:4:\"data\";s:6:\"hourly\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:15:\"updateFrequency\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"1\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}}}}}}}}s:4:\"type\";i:128;s:7:\"headers\";O:42:\"Requests_Utility_CaseInsensitiveDictionary\":1:{s:7:\"\0*\0data\";a:15:{s:4:\"date\";s:29:\"Tue, 17 Jul 2018 10:49:29 GMT\";s:12:\"content-type\";s:34:\"application/rss+xml; charset=UTF-8\";s:10:\"set-cookie\";s:133:\"__cfduid=da74a0789c7855e813774c754fe60e28a1531824568; expires=Wed, 17-Jul-19 10:49:28 GMT; path=/; domain=.theme-fusion.com; HttpOnly\";s:13:\"last-modified\";s:29:\"Tue, 17 Jul 2018 10:43:02 GMT\";s:4:\"etag\";s:39:\"\"2c2d384b6d63b65cc8117b14b4b50f98-gzip\"\";s:4:\"link\";s:61:\"<https://theme-fusion.com/wp-json/>; rel=\"https://api.w.org/\"\";s:11:\"wpe-backend\";s:6:\"apache\";s:11:\"x-cacheable\";s:17:\"CacheAlways: feed\";s:13:\"cache-control\";s:28:\"max-age=600, must-revalidate\";s:7:\"x-cache\";s:8:\"HIT: 409\";s:10:\"x-pass-why\";s:0:\"\";s:13:\"x-cache-group\";s:3:\"bot\";s:6:\"x-type\";s:4:\"feed\";s:6:\"server\";s:10:\"cloudflare\";s:6:\"cf-ray\";s:20:\"43bc246421555783-IAD\";}}s:5:\"build\";s:14:\"20180528075441\";}','no'),(249934,'_transient_timeout_feed_mod_54af7cb0f50a8f4f8cdb30f2d9b4f50c','1531867770','no'),(249935,'_transient_feed_mod_54af7cb0f50a8f4f8cdb30f2d9b4f50c','1531824570','no'),(249936,'_transient_timeout_aioseop_feed','1531867771','no');

--
